Effectiveness of persuasive frames in advocacy videos

Using a three-condition, between-subjects experimental design (N = 152), this study investigates the persuasive effects of fear and humor in nonprofit advocacy-style videos. Findings indicate both fear and humor positively affect a behavioral willingness to change behaviors. Mediation analysis of the antecedent variables in the theory of planned behavior model also revealed significant indirect effects of each form of appeal through attitudes. Findings advance current conceptual and practical understanding of the persuasive power of nonprofit advocacy-style videos.     

“Compassion,pleasantry, and hope”: A process evaluation of a volunteer-based nonprofit

As funders continue to emphasize the importance of documented results, nonprofit organizations must work to complete program evaluations that are both valuable and feasible. The purpose of this paper is to document a practical process evaluation of a southeastern nonprofit, a local Meals on Wheels. Using a mixed methods approach, we sought to answer four evaluation questions: (1) What are the essential program components, as identified by key stakeholders; (2) To what extent are volunteers implementing the identified essential components as intended; (3) What is the level of volunteer satisfaction with the program; and (4) What suggestions do stakeholders have for improving the program? Our findings indicate that most aspects of the program were implemented as intended, but inconsistencies occurred when volunteers were unsure of their assigned duties. In addition, volunteers had high levels of satisfaction and specific suggestions for improvement. From these results, we developed a conceptual model of factors contributing to quality of implementation and volunteer satisfaction that may be generalizable to other volunteer-based nonprofits. Specifically, we identified three factors that helped to facilitate satisfaction and performance: leadership, social contact, and fulfillment. Finally, this process evaluation demonstrates the feasibility of developing and implementing evaluation tools in similar organizations.     

Quality Management and Cooperative Values: Investigation of Multilevel Influences on Workgroup Performance

Unsuccessful quality initiatives often are attributed to an organizational culture that does not recognize the importance of the cooperative values that underlie “soft” quality management practices, like customer focus and empowerment. Yet, the literature remains unclear as to how quality management and cooperative values interrelate by failing to incorporate the multilevel influences on this relationship in organizations. This research analyzes a multilevel model based on sociotechnical systems and quality management theories. Secondary data are used to test an explanation of how organizational‐level and workgroup‐level quality management practices relate to cooperative cultural values and workgroup performance. A single‐level model is also tested to demonstrate its inadequacies. Based upon the support for a multilevel model, managerial insights are provided that aid in deciding where resources should be allocated during a quality initiative.     

Organizational factors,leadership practices,and adoption of technological and administrative innovations: an exploratory study of Lithuanian nonprofit social service organizations Organizaciniai faktoriai,lyderystė ir technologinė bei administracinė inovacijos: aprašomasis Lietuvos nevyriausybini organizacij tyrimas

This exploratory study sought to describe the types of innovations implemented by Lithuanian nonprofit social service organizations, their leadership practices and organizational cultures. It also assessed the relationships among organizational innovation, leadership, organizational culture, and size. Thirty-five nonprofit organizations in Kaunas, Lithuania, constituted the sample. Technological product innovation was by far the most often implemented innovation type. While technological innovation was not related to any of the independent variables, administrative innovation was positively related to the value dimensions of team orientation and stability. Taking a closer look at the relationship between leadership and organizational culture variables provided useful insights into why there was little association between organizational innovation and the independent variables. Limitations of the study are discussed along with implications for social work practice.

?is tyrimas siek? apra?yti inovacijas, kurias diegia Lietuvos socialin?s nevyriausybin?s organizacijos, ?i organizacij kultūr bei lyderyst?s praktikas. Taip pat buvo vertinti ry?iai tarp organizacij inovatori?kumo, lyderyst?s, organizacin?s kultūros bei organizacijos dyd?io. Tyrimo antrankos grup sudar? trisde?imt penkios Kauno miesto (Lietuva) nevyriausybin?s organizacijos. Da?nausiai naudojam inovacij tipas—technologin?s, arba produkto inovacijos. Nors technologin?s/produkto inovacijos nebuvo susietos nei su vienu nepriklausomu kintamuoju, administracin?s inovacijos buvo teigiamai susietos su orientacijos komandin veikl bei stabilumo vertyb?mis. Gilesnis ry?i tarp lyderyst?s ir organizacin?s kultūros kintamj nagrin?jimas pad?jo geriau suprasti silpnus ry?ius tarp organizacini inovacij bei nepriklausom kintamj. ?is straipsnis taip pat aptaria tyrimo trūkumus bei rezultat svarb socialinio darbo praktikai.     

Control mutuality,social media,and organization-public relationships: A study of local animal welfare organizations’ donors

Using an online survey and qualitative analysis, this study examined the role of control mutuality in social media engagement to provide insight for social media strategy creation for nonprofit organizations. Guided by OPR and relationship management literature, insights and implications contribute to scholarly discussions of control mutuality and relationship management.     

非营利组织效能评估体系研究

非营利组织效能（NOE）研究源于20世纪60年代,尽管经历了半个多世纪的积累,但就效能的诠释和评价标准远未形成共识。研究中运用文献法和归纳分析法,概括了 NOE 的四大理论模型,即目标导向模型、开放系统模型、利害相关者满意模型和社会建构模型,梳理了我国NOE评估的主要模式,在参考现有研究成果基础上,提出了我国NOE的基本模型及其内容和考量。     

南京的社区建设与非营利组织发展

从社会需求、政策层面、资源以及积累状况四个方面,分析了南京社区建设发展非营利利组织的优势;从法律、政府和民间投入渠道、公共管理体制以及关键领导人员四个方面,分析了其不利因素。同时,分析了相应的对策、优先领域和机会。     

Nondistribution Constraint and Managerial Discretion: Disentangling the Relationship

The paper questions the viewpoint of the property rights theorists that nondistribution constraint makes nonprofit firms particularly prone to managerial shirking. The possibility that utility maximized by nonprofit managers corresponds to their firms’ missions is justified by the inability of the real-world price system to ensure the perfect match between profit maximization and utility maximization. The imperfection of this match means that some consumers’ preferences cannot be gratified through the price system and therefore require nonprofit organization. The possibility of managerial on-the-job consumption in nonprofit firms is shown to be insufficient for inferring inefficiency of their property rights structure.This research has been supported by Marie Curie Incoming International Fellowship of the Sixth Framework Program of the European Community (Contact No. M1F1-CT-2005-514036). The views expressed in this publication are those of the author only. The European Commission is not liable for any use that may be made of the information contained in this publication.     

Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions

Public relations literature on corporate social responsibility (CSR) has long detailed the impact of CSR outcomes for corporations. This study seeks to understand how CSR influences the nonprofit partners involved in these initiatives and what types of CSR partnerships lead to nonprofit supportive intentions. This study merges perspectives on organization-public relationships (OPR) with nonprofit management literature. An online 2 (NPO reputation: low vs high) x 2 (partnership duration: short vs. long) x 2 (CSR fit: low vs. high) experiment was conducted. A few key factors emerged in the analysis: Positive nonprofit reputation strongly predicted all OPR outcomes and mission accomplishment. Unexpectedly, the short-duration condition led to more positive outcomes and intentions. Fit did not seem to have a direct effect on outcomes, but the high-fit, short-duration partnership led to increased levels of all outcomes. For mediation, satisfaction and commitment had the strongest indirect effects on nonprofit supportive intentions (donation, volunteer, and word-of-mouth). This study expands the understanding of CSR effects on nonprofit partners, specifically by showing how different CSR partnership types play a role in the relationship-building efforts of nonprofits. Additionally, demonstrating how mission accomplishment can strengthen these relationships helps to disentangle the unique position of nonprofits in CSR, whose reputation and mission are at stake.     

Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates

Many of the relationship cultivation strategies and the dialogic principles assume symmetrical communication is taking place. However, significant amounts of information are shared in a one-way manner. Although they have fallen out of favor with many academics, the four models of public relations can provide significant insights into how organizations communicate. Using the models as the guiding framework, this brief study examines how nonprofit organizations from the Philanthropy 200 communicate on Twitter. The findings reveal that the organizations are more likely to use one-way models despite the potential for dialogue and community building on the social networking site.