Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites. It analyzed different online strategic communication of corporate websites from two different nations—the United States and China. Results indicated that U.S. corporations were more likely to highlight online marketing interactivity and social responsibility, which integrated marketing and public relations as their online communication strategy. Chinese corporations provided more online spaces for the consumer–consumer interactions and emphasized corporation-oriented information.     

Selecting a Computer-Based System to Assist Fund-Raising and Development Operations

Abstract

Increasingly, non-profit organizations and agencies must turn to the private sector to raise money to finance their work, and to increase the scope of their services. Computer software is available to assist and enhance organizational development efforts involving direct mail, “events,” and broadcast appeals. Social Work professionals may be responsible for selecting software systems for their agencies. What functions should such software perform? What criteria should it meet? The software should contain features that support each stage of a development cycle, manage mailing lists, provide financial and fund-accounting functions, produce letters and other communications, and generate statistics and reports for management control. Each of these functions is examined in some detail, as considerations to bear in mind when evaluating systems are discussed.     

学术期刊开放存取的内在逻辑与发展趋势

学术期刊开放存取已经成为目前中国学术期刊界研究的热点问题，学术期刊的属性是分析学术期刊开放存取内在逻辑的前提和基础。从学术期刊的准公共产品属性出发，分析学术期刊开放存取的内在逻辑性，进而通过将开放存取与中国目前发展已相对完善的学术期刊商业数据库传播模式的对比，分析其在中国的发展趋势。分析认为，开放存取模式将不会取代商业数据库传播模式而成为中国学术期刊网络传播模式的主流。     

Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’

Considering the integral relationship between public relations and democracy (Martinelli, 2011) coupled with the growing use of social media for democratic aims (Smith, 2011) the current study examines the effectiveness of Twitter as a public relations communications tool for congressional campaigns. Specifically, as a means of testing Twitter's effectiveness in informing and engaging voters, congressional candidate and political party Twitter use for all 435 U.S. House of Representatives races (N = 1284) are compared with 2010 election outcomes. Results indicate that candidates’ Twitter use significantly increased their odds of winning, controlling for incumbency and Party ID. Additionally, significant differences between incumbents’ and challengers’ Twitter use during the election cycle emerged, which has important implications for public relations practices aimed at achieving democratic outcomes.     

关于网络隐私的思考

通过对网络隐私现状的分析,提出了要解决网络信息与公民隐私的日趋激烈的矛盾需要多方面措施的完善和技术的更新,并指出了一些可行的解决方法。     

Inside the blogosphere: A taxonomy and framing analysis of abortion weblogs

This study analyses weblog abortion-related content sampled via a search and snowball method. When weblogs located inside of established media Web sites and other weblogs are compared, they are equivalent in the use of advocacy versus objectivist frames. Media weblog posts contain a political frame more frequently than non-media weblog posts do. In terms of diversity of frame, media weblogs employ more frames in their stories. Various explanations for these findings are offered in the context of current abortion-related content patterns.     

Souls on Ice: Incorporating Emotion in Web-Based Education

SUMMARY

Emotions have been neglected in education and online education, in favor of a heavy emphasis on cognition and rationality. This article explores the significance of emotion in learning and how recent research is identifying some pathways and dynamics in the way emotions impact on learning and on web-based learning. Online learners have not been considered as “emotional beings” and web-based education has not addressed this dimension in any significant way. A constructivist, emotionally-oriented (CEO) model of web-based education is introduced which emphasizes safety, challenge, and new thinking, and offers several strategies to enhance the emotional experience of learners.     

高校学籍管理系统的开发

VisualFoxPro是为数据库结构和应用程序开发而设计的功能强大的面向对象的环境。本设计将Visual FoxPro数据库技术于高校学籍管理系统的开发,利用其可视化的设计工具和表单向导,快速创建出应用程序“学生学籍表”。该表单反映了学生的基本情况和各门课程的成绩。在该表单中还可以进行查找、打印、添加、编辑等操作,具有一定的实用性。     

教育资源库检索结果的评价技术研究

对教育资源库的检索结果评价是各种教育资源库检索性能评价方案中最直接的方法。该文在总结目前教育资源库的四种主流检索方式的基础上,分析了传统信息检索的特征,结合教育资源库的网络化、海量化发展趋势,借鉴网络搜索引擎评价技术中的“相关性范畴”和“前X命中纪录查准率”概念,提出了一种基于考察替代查准率来对教育资源库检索结果进行评价的方法。     

Semi-online scheduling with “end of sequence” information

We study a variant of classical scheduling, which is called scheduling with “end of sequence” information. It is known in advance that the last job has the longest processing time. Moreover, the last job is marked, and thus it is known for every new job whether it is the final job of the sequence. We explore this model on two uniformly related machines, that is, two machines with possibly different speeds. Two objectives are considered, maximizing the minimum completion time and minimizing the maximum completion time (makespan). Let s be the speed ratio between the two machines, we consider the competitive ratios which are possible to achieve for the two problems as functions of s. We present algorithms for different values of s and lower bounds on the competitive ratio. The proposed algorithms are best possible for a wide range of values of s. For the overall competitive ratio, we show tight bounds of ϕ + 1 ≈ 2.618 for the first problem, and upper and lower bounds of 1.5 and 1.46557 for the second problem. The authors would like to dedicate this paper to the memory of our colleague and friend Yong He who passed away in August 2005 after struggling with illness. D. Ye: Research was supported in part by NSFC (10601048).