互联网在服务营销中的应用与前景

服务营销作为企业营销管理深化的内在要求,乃是当前企业竞争制胜的重要保证。本文在分析服务营销固有的不可感知性、不可分离性、差异性和不可储存性的特点,研究了利用互联网技术改善服务营销过程和服务营销控制方面的特点,指出互联网在服务营销中的应用十分广泛,有助于实现顾客让渡价值最大化。     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

改革教学模式,培养学生创新能力

本文从主导和主体的关系、继承与发展的关系、控制与开放的关系等方面对实验教学进行了深入的分析 ,提出了新的实验教学模式     

大学普通物理实验教学改革

物理实验教学属于智慧智能范畴 ,是对大学生进行科学实验基本训练一门重要的基础课。针对一些大学生对物理实验缺乏学习的积极性以及他们实验时动手能力表现欠佳的现状 ,分析原因 ,探讨大学普通物理实验教学改革的途径和措施     

影响分析化学实验结果因素的探讨

本文探讨了影响分析化学实验结果的因素，指出溶液的酸度、试剂的浓度，用量、加入顺序和溶剂等都对分析实验的结果产生影响，并分析了其原因。     

Data skeletons: simultaneous estimation of multiple quantiles for massive streaming datasets with applications to density estimation

We consider the problem of density estimation when the data is in the form of a continuous stream with no fixed length. In this setting, implementations of the usual methods of density estimation such as kernel density estimation are problematic. We propose a method of density estimation for massive datasets that is based upon taking the derivative of a smooth curve that has been fit through a set of quantile estimates. To achieve this, a low-storage, single-pass, sequential method is proposed for simultaneous estimation of multiple quantiles for massive datasets that form the basis of this method of density estimation. For comparison, we also consider a sequential kernel density estimator. The proposed methods are shown through simulation study to perform well and to have several distinct advantages over existing methods.     

力学实验教学改革的探索与实践

力学实验作为力学课程中重要的实践性教学环节,对于培养工科学生用科学的方法来研究处理实际问题的能力和创新精神,提高学生的综合素质有着极其重要的作用.文章分析了力学实验教学改革的实践,探讨了提高力学实验教学效果的改革思路;提出要通过开发综合性与研究性实验项目,探索合理的实验教学模式,加强培养学生解决工程实际问题的能力及力学建模能力.     

资料室在制作网络课件中的作用

巩固和发展多种媒体网络教学,积极发展计算机信息技术教育及辅助教学,推动电脑多媒体技术和计算机网络技术在学校教学中的应用。本文探讨了网络课件在教学改革中的重要性和它在教学中的应用以及资料室在制作网络课件过程中的作用。     

综合设计性实验对学生能力和素质的培养

本文就开展综合设计性实验对学生能力和素质的培养进行初步探讨。     

CO_2增加与未来气温变化

近几十年来．由于人类活动导致大气中ＣＯ２含量呈明显上升趋势，预计到下世纪中叶ＣＯ２浓度将达到４５０ｐｐｍ左右，下世纪末，将达到工业革命前的两倍，各种数值模式表明，届时全球气温将升高１．５－４．５℃。