An examination of the role of online social media in journalists’ source mix

Using telephone surveys of business/financial journalists in the United States (n = 200), this research investigates the agenda-building role of social media content in journalists’ work. Understanding that more non-public relations content from user-generated and social network sites, like YouTube and Twitter, are fast becoming resources for journalists to get story ideas, break scandals, and find sources, we began this scholarly work to determine the frequency of such uses of social media. Overall, findings indicate very little use of social media by these business journalists. Results and implications for public relations practitioners are discussed in detail.     

Older workers’ employment in dynamic technology changes

Discrimination against older workers and the higher barriers for entrance to the workforce that these workers face are well documented in the literature. This situation becomes even worse when technological changes take place. In this paper the different responses of younger and older workers to those technological changes were analyzed, and it was revealed that older workers can be severely harmed when such changes occur. It was found that providing a subsidy for older workers could aid in reducing the unemployment among older workers, together with increasing growth of the economy and decreasing the inequality of income distribution.     

The Tunnel at the End of the Light: the Crisis of Transition in Hungary

The economic, political and social transition processes of the last two decades, far from being in harmony, clearly have a detrimental rather than an enriching influence on each other. These processes will never become harmonised just by themselves in a natural fashion. The worst obstacle of a successful transformation is that the chief actors, such as the government, the market and the representatives of the society. The Prince, the Merchant and the Citizen do not show the necessary commitment, competence and determination to create a new, effective type of partnership. This is a challenge which urgently demands answers on all levels of governance, economic and social life. This must be done in the frames of local communities, and on the regional, the European and the global levels. Nearly twenty years after the political turnabout, Hungary now needs a new social contract and must lay down the ethical, political, institutional and intellectual foundations for its twenty-first century democracy.

现代传媒与公共治理:以杭州为个案的研究

在公共治理领域,现代传媒发挥着独特的作用,其规范性特征在于民主责任承担与民生事业关注两个层面.杭州民主民生的传媒行动,以现代传媒的实体化功能创新,建构传媒的场域效应、社会交往效应与治理效应.公共治理的现代传媒功能建构,关键在于建构合作治理的社会行动网络;其路径在于:导引社会行动,吸纳公众参与,促成制度规则体系的互动衔接.     

新兴媒体条件下的高校群体突发事件舆论引导机制构建研究

在高校群体突发事件中,以网络、手机和微博等为代表的新兴媒体对舆情发展具有双重作用,我们要充分认识构建高校群体性突发事件舆论引导机制的客观必然性,认真分析新兴媒体视角下的高校群体性事件的特点,积极探索群体突发事件的新闻发布机制、论坛交流机制、队伍建设机制、信息收集机制、预警防范机制、事件处置机制,努力构建高校群体突发事件...     

浅论公共关系在现代企业营销中的作用

公共关系是提高企业形象竞争力的法宝,是现代企业市场营销中不可或缺的手段。许多企业在成功运用公共关系的实践中,都取得了明显的经济效益。面对今天市场经济全球化、市场竞争白热化的局面,公共关系运用各种沟通策略、传播手段、协调方法,使企业营销进入一种艺术化的境界。作为现代企业营销中的重要手段,公共关系再次印证了它对企业生存和发展的重要意义。文章通过对公共关系在市场营销中的作用及在现代营销中常用的公共关系工具进行初步的论述,旨在引起现代企业在营销过程中对公共关系的重视。     

山西农村社会治安问题的社会学思考

山西农村社会治安问题主要表现为 ,邪教和非法宗教活动猖獗 ,治安和刑事案件数量攀升 ,宗族和流氓恶势力比较突出 ,群体性事件呈增多趋势 ,种植毒品现象比较严重。从社会学的角度看 ,其成因和对策可以从社会变迁、社会分层、社会流动、社会心理、社会控制五个方面进行分析     

论领导干部如何增强"三种意识"

在新的历史条件下,进一步增强广大干部的忧患意识、公仆意识和节俭意识,具有十分重要的战略意义。增强"三种意识"是我们党的根本宗旨和执政理念的具体体现,是全面贯彻落实科学发展观和构建和谐社会的必然要求。     

Building buy-in: The need for internal relationships and informal coalitions

Significant research has focused on influencing senior leadership, and this study offers new insights into building internal relationships and informal coalitions to provide strategic counsel. These strategies involve internal communications, a neglected area of research and practice. The findings are based on in-depth interviews with 30 executives representing multiple departments in four U.S. companies. A new role justifying public relations’ membership in executive decision teams is internal boundary spanning or gathering intelligence internally across business units, and requires public relations to have a seat at multiple decision tables.     

Smart friendly liars: Public perception of public relations practitioners over time

Two national surveys of the U.S. public in 2003 and 2012 asked participants to list words describing public relations practitioners. Analyses reveal that the majority of the words related to practitioner personality and intellectual traits were positive, while the ethical terms used to portray practitioners remained predominately negative over the last decade.