Does familiarity breed contempt?: Analyses of the relationship among company familiarity,company reputation,company citizenship,and company personality on corporate equity

The effects of familiarity have received little attention in the areas of public relations. This study used structural equation modeling (SEM) to predict the influence of familiarity on corporate equity, which is measured by willingness to invest in a corporation or purchase its products or services using several mediating variables such as citizenship, reputation, and personality. The Roper Corporate Reputation Scorecard was used to study these variables using an online panel survey from NOP World of 1500 participants. Results found familiarity does have a positive relationship in each industry regarding citizenship, reputation, and personality. In addition, the latter three variables had a significant positive effect on corporate equity.     

Credibility of PR practitioners: The impact of professional journalism background on trustworthiness,expertness, and homophily evaluations

This study demonstrates that a professional journalism background contributes to the credibility evaluations of public relations practitioners in regards to expertness and the capability to meet journalistic values and expectations. However, having a professional journalism background does not necessarily render public relations practitioners any more trustworthy than not having such credentials.     

International public relations as a predictor of prominence of US news coverage

This study aims to test the public relations efforts of other countries as a predictor of their newsworthiness in the US news media, after controlling for national traits and social significance. Based on a content analysis of US newspaper and television news coverage (New York Times, Washington Post, ABC, NBC, CBS, and CNN) of 97 countries, this study found that the public relations of other countries’ governments is a significant predictor of these countries’ prominence in the US news coverage.     

Quantity and quality in evaluation research: A divergent view

Many researchers in evaluation and related fields are now attempting to synthesize quantitative and qualitative approaches. Certainly such efforts appear to carry great promise. However, there is reason to believe that the subtleties and genuine incompatibilities of these approaches are being overlooked. I illustrate some of these differences and subtleties and their implications for social inquiry.     

从＂易中天现象＂看公共图书馆服务的大众化

易中天先生成功实现了学术文化与大众文化的对接。公共图书馆是信息时代保障公民信息权利的制度和机构,文章叙述了公共图书馆为大众服务的时代背景,并探讨"易中天现象"给公共图书馆实现服务的大众化带来的启示。     

Implementing the ecological approach in tobacco control programs: results of a case study

The ‘new public health’ has stimulated calls to adopt an ecological approach for action aimed at improving population health. However, the implementation of ecological programs has often remained a challenge. The objective of this study was to identify factors facilitating the implementation of ecological tobacco control programming in two Public Health Departments in Québec (Canada) using Scheirer's model of program implementation as a conceptual framework and an exemplary case study design. Analysis revealed two distinct configurations of environmental, organizational and professional characteristics that were related to equally successful implementations of the framework. Key roles for factors such as provincial ministerial guidelines and financial resources, human resources, and relationships and alliances with other organizations, were highlighted. These results replicate findings from quantitative surveys and allow better understanding of the conditions required for planning ecological programming.     

The role of beliefs,trust, and risk in contributions to a public good

This paper experimentally investigates if and how beliefs, trust, and risk attitudes are associated with cooperative behavior. By applying incentivized elicitation methods to measure these concepts, we find that beliefs about others’ cooperation and trust are positively correlated with cooperation in a public goods game. However, even though contributing to a public good resembles a situation of making decisions under strategic uncertainty, elicited risk preferences do not seem to explain cooperation in a systematic way.     

论环境公益诉讼的历史发展及检察机关在其中的定位

新《环境保护法》即将实施,党的十八届四中全会公报明确提出探索建立检察机关提起公益诉讼制度,这意味着环境公益诉讼在我国的司法实践将获得突破。本文试图结合环境公益诉讼的历史发展结合检察机关在环境公益诉讼中的主体地位进行初步探讨,以期确定检察机关在环境公益诉讼的定位。     

论公共危机管理法律体系的建构

公共危机的本质是社会结构的失衡。现代社会危机发生的频率越来越高,种类越来越多,应对和处置的难度越来越大。不断深入地探索和认识危机形成、发生、发展的客观规律,并据此构建完备的危机管理法律体系,以有效的制度保障和有力的秩序控制去应对、调控和处置危机,是历史的必然选择。     

中国公民社会的先声——以业主委员会为例

一般说来 ,国家、公民社会与市场是任何一个完整社会中三足鼎立的三个独立领域。每一个领域都有其行动的独特逻辑 :国家是等级权力的逻辑 ,市场是盈亏逻辑 ,公民社会是自愿主义的逻辑。中国改革开放、特别是 2 0世纪 90年代以来社会经济结构的巨大转型 ,在城市住宅小区中出现了业主委员会 ,它是一个居民自治组织 ,业主对自己的利益和社区的公共事务更加关心和主动参与 ,业主和业主委员会最主要的工作就是面对物业管理公司的抗议活动 ,维护业主的权益 ,业主委员会积极参与公共领域的讨论。这一切初步体现了公民社会的主要属性 ,堪称中国城市公民社会的先声