In search of message design best practices: The Silver Anvil Award winners archive

We investigated specific award-winning public relations efforts to derive best practices that bridge industry practices with academic research and pedagogy. The data for this project were the winning entries for the annual Public Relations Society of America's (PRSA) Silver Anvil Award, which is considered the top award recognizing excellence in public relations. We found, however, that the archive of award winners does not provide sufficiently definitive information about what defines any public relations discourse genre or why any genre as used is “excellent.” This archival research provides us with a key rationale for employing rhetorical, narrative, and linguistic theories prospectively to guide public relations message design and planning, theories which hitherto have been used to judge campaigns post hoc or retrospectively.     

Saints and sinners: Competing identities in public relations ethics

Public relations ethics is confused and often superficial in its approach, relying heavily on traditional theory, with only occasional reference to more recent developments in professional ethics, particularly feminist and global ethical perspectives.     

Vision and state health department public relations practitioners: Prepared to lead?

Visions are important to organizational effectiveness. Although providing vision has been identified as one of the behaviors that best captures organization-wide public relations leadership, little public relations research has focused on vision. Similarly, state health departments have drawn little interest among public relations scholars even though states are a central part of the nation's public health system. This study addressed the perceptions of the top public relations professionals at state health departments concerning vision and their involvement in the visioning process. The practitioners were nearly unanimous in their belief that organizational visions are important. However, results indicate that some top public relations practitioners at state health departments are not prepared to make optimal contributions to the visioning process. In order to take full advantage of opportunities to serve as organization-wide leaders, public relations practitioners should seek out information about visioning in order help chart their organization's future and enhance their careers.     

The Political Economy of Social Insurance: Towards a Fiscal‐Centred Framework

This article draws attention to social insurance (SI) as a revenue raising institution, and explores the potential merits of drawing on new fiscal sociology for studying the development of SI systems. This is done by revisiting previous research conducted in Germany, the USA, Finland and Israel and by offering a new reading of their findings. The reviewed cases support two interlocking claims drawn from new fiscal sociology to the study of SI. The first is that state actors may perceive SI as an extraction instrument and employ it to advance fiscal and/or economic interests other than covering the costs of SI schemes. The second is that the design and management of contribution policies for such purposes may have substantial ramifications for the development of SI schemes. In addition, while current understandings tend to associate fiscal concerns with welfare state retrenchment, this article shows that they can also play a major role in driving welfare state expansion.     

Determinants of consistent,timely, and active responses in corporate crises

This paper investigates the individual and combined factors affecting the extent to which corporations respond to crisis events consistently, in a timely manner, and actively. The determinants examined include public relations autonomy, legal dominance, strategic orientation, and organizational factors. A survey was conducted of communications mangers, public affairs personnel, and public relations personnel, drawn from the top 500 companies operating in Taiwan. Results indicate that the relative effect of individual sources of influence on crisis response is greatest for situations in which public relations departments have the most autonomy, followed by those where crisis management is handled with a strategic orientation, those where the legal departments dominate, and those where organizational factors provide the main avenue of address. The results emphasize the intriguing role of public relations autonomy by demonstrating its significant impact on providing a consistent, timely, and active crisis response. The strategic orientation of situation analysis also predicts a consistent response, whereas legal dominance predicts strategic ambiguity or inconsistent communication.     

“互联网+”时代公共图书馆馆藏资源共享的路径探索

面向用户需要、满足用户需求是公共图书馆馆藏资源共享服务的根本导向。在“互联网+”时代,开展针对性、增值性服务是公共图书馆功能和价值实现的重要体现。“互联网+”时代公共图书馆馆藏资源共享具有多元、服务、共赢的特征,在推动馆藏资源共享的实践中,公共图书馆要借助信息技术建设信息数据和信息共享平台的统一标准,打造用户一体化体验模式,并积极引入社会力量助力资源共享建设,以期实现跨越式发展。     

拓展公共图书馆在地区基础教育中的生长空间

本文从建设教育强市、发展基础教育出发,分析了成都地区中小学图书馆的现状,阐述了公共图书馆在地区基础教育中应发挥的作用,提出了公共图书馆谋求在地区中小学中拓展生长空间的策略。     

公诉案件被害人诉讼地位重新定位的必要性分析

在不同的历史时期、不同的社会形态以及不同的国度里,公诉案件被害人的诉讼地位差异很大,然而被害人在刑事诉讼中的当事人地位,已成为国际刑事诉讼发达程度的标志之一.所以,确立公诉案件被害人当事人的诉讼地位已是国际刑事法学界的共识.本文从比较分析的角度,阐述了公诉案件被害人诉讼地位在不同历史时期的变迁,公诉案件被害人诉讼地位的国度差异,着重分析了我国对公诉案件被害人诉讼地位重新定位的必要性.     

“经济人”:一种研究范式的革新与局限

公共选择理论的“经济人”研究范式主要包括经济人假设、交易政治学和方法论的个人主义三部分。通过对这种范式的私益内涵分析和利弊分析,指出其在革新传统政治学研究方法的同时也具有自身不可克服的局限。借鉴“经济人”研究范式对我国政治学乃至经济学研究都具有重要的方法论意义。     

网络空间与公共领域实践

以哈贝马斯的"公共领域"为理论基础,从网络空间的特质出发分析了网络空间成为公共领域的潜质,并进一步指出由于进入网络空间受经济、知识等门槛限制,以及网络空间语言霸权、数字鸿沟等面向所造成的不平等,仍制约着网络空间成为公共领域的可能。