新兴媒体条件下的高校群体突发事件舆论引导机制构建研究

在高校群体突发事件中,以网络、手机和微博等为代表的新兴媒体对舆情发展具有双重作用,我们要充分认识构建高校群体性突发事件舆论引导机制的客观必然性,认真分析新兴媒体视角下的高校群体性事件的特点,积极探索群体突发事件的新闻发布机制、论坛交流机制、队伍建设机制、信息收集机制、预警防范机制、事件处置机制,努力构建高校群体突发事件...     

浅论公共关系在现代企业营销中的作用

公共关系是提高企业形象竞争力的法宝,是现代企业市场营销中不可或缺的手段。许多企业在成功运用公共关系的实践中,都取得了明显的经济效益。面对今天市场经济全球化、市场竞争白热化的局面,公共关系运用各种沟通策略、传播手段、协调方法,使企业营销进入一种艺术化的境界。作为现代企业营销中的重要手段,公共关系再次印证了它对企业生存和发展的重要意义。文章通过对公共关系在市场营销中的作用及在现代营销中常用的公共关系工具进行初步的论述,旨在引起现代企业在营销过程中对公共关系的重视。     

城市公益用地扩大问题探讨——以太原市为例

随着经济的发展,公益用地成为人们生活中必不可少的组成部分。文章界定了公益用地的概念和特点,以太原市为例,在分析了公益用地扩大带来的益处与所存在的不足基础上,根据其发展趋势,总结并提出集约利用、健全法规以及增加资金渠道等建议。     

公共经济主体的多元化与政府治理结构的改革

20世纪70年代以来,新自由主义和西方公共经济学开始兴起。公共经济主体日益多元化,西方国家的政府治理结构出现了放任市场的转型。私人部门、第三部门、社区、国际组织纷纷成为公共经济的主体,甚至黑社会组织也为资产阶级提供公共产品。而对人民群众和社会主义国家来说,劳动者组织和公有制经济部门才是政府部门之外的最主要的公共经济主体。只要西方国家的政府还是资产阶级的政府,那么,无论其治理结构如何转型,都阻止不了政治经济危机的发生,相比之下,只有社会主义国家才有可能依靠人民群众来实现政府治理结构的改革,使国家的职能只限于几项符合普遍性、全国性目的的职能。其中比较重要的是实现政企分开,将国有资产管理委员会成建制地从各级政府划归同级人大管辖。     

社会网络交往与政治信任——基于JSNET数据的实证分析

文章使用2009年八城市"社会网络与职业调查"数据,考察了当前中国大城市居民的政治信任状况,并在此基础上探索个体网络交往和公共参与交往对居民政治信任水平的影响。实证分析发现,春节拜年网和社交餐饮网指标对政治信任水平无影响关系甚至存在负面影响,但是对于公共事务的关心程度和社团参与程度,与政治信任水平存在正向关系。因此,发展社团组织、鼓励群众关注公共事务,是提升城市居民的政治信任的有效渠道。     

行政裁量的界限与公共利益

公共利益是贯穿于整个公法领域的重要法律概念,为所有国家行为提供合法性理由。但由于公共利益概念的不确定性,在解释其内容时往往要诉诸于行政裁量。当今宪政国家要求行政裁量行为遵守内外界限,而此种界限映射到公共利益上即表现为法定性以及合理性和程序性。     

Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise

The purpose of this exploratory study was to expand upon previous literatures in public relations power, and fill the need for more scholarship regarding practitioners’ perceptions of social media work, power, and gender. Findings from a survey of PRSA members showed that there is a gendered difference in power perception between males and females regardless of their PR roles or level of experience, but social media expertise was perceived equally between both genders. We argue that while social media expertise may serve to reduce a gendered power divide in public relations, continued critical exploration of social media and gender inequality is necessary.     

One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur

This study explores how online publics are engaging with organizations by creating and sharing brand-related content online, outside corporate-controlled communication environments. This research employs a quantitative content analysis of memes shared on the social networking site Imgur to reveal how user-generated content conveys meaning about organizations. The analysis reveals brand-centric memes are generally classified as orphan memes, or memes that have distinct textual and visual characteristics separating them from established or emerging meme families. Memes about organizations are neither an overwhelming reflection of biting criticism or support, but rather a reflection of online public engagement with organizations that primarily use humor and textual brand features (or quiddities) to convey their commitment and satisfaction with the organization and unite meme families.     

Public participation and the politics of humiliation

ABSTRACT

The article contends that the most popular form of Public Participation (PP) in SA is public protest, which, as a result of historical continuity, represents a direct response to the humiliations experienced by the poor, unemployed and socially excluded. Despite an enlightened human rights Constitution, if citizens are treated as consumers and left to the vagaries of the market PP mechanisms are likely to fail as they do not address the real social issues at the root of the discontent.