Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes

Dialogic communication has long been viewed as vital for effective organization-public relations. Yet, it is under-theorized whether and how organizations’ disaster communication messages may embody dialogic communication principles, and how various dialogic features are associated with different public engagement outcomes on social media. Extending the Organization-Public Dialogic Communication (OPDC) framework to the context of social media-mediated disaster communication, we propose a multi-level framework to assess the dialogic capacity of Facebook messages sent by disaster management organizations during a natural disaster. Three levels of dialogic communication characteristics (i.e., message structure-level, topic-level, and linguistic level) are examined using content analysis and Linguistic Inquiry and Word Count (LIWC). Results identified media richness, correcting, and confirming topics as three consistent predictors of public engagement of all types. Meanwhile, there exhibit greater variations regarding how other topical features and linguistic characteristics are related to public’s cognitive, emotional, and behavioral engagement during a disaster.     

Enduring not enjoying? Emotional responses to studying abroad among Danish and Chinese students

ABSTRACT

Students’ emotions during stays abroad have mainly been treated as ”culture shock”, where difficulties are interpreted as universal ”stages” towards ”adaptation”. This paper explores how students from different cultural and educational traditions experience studying abroad differently. The study presents a qualitative study of 18 Danish and Chinese students in Chinese and Danish universities and situates itself within the literature on culture shock, student emotions and study-abroad experiences. The study exposes the students’ complex emotions throughout their studies abroad and explains how these emotions relate to processes of self-formation, professional and academic development, increase or decrease in freedom, and student agency.     

前台、帷幕、后台--民族文化保护与旅游开发的新模式探索

针对民族文化保护与旅游开发的矛盾问题,文章借用美国社会人类学家马康纳"前台、后台"理论,提出了民族文化保护与旅游开发的"前台、帷幕、后台"模式,希望通过这一新模式合理地解决民族文化保护与旅游开发之间的矛盾冲突,并以美国印第安人文化保护和世界文化遗产丽江古城等为案例进行了初步的分析,为民族文化的保护与旅游开发提供了理论和实践的依据.     

越南濒危民族语言的现状及应对濒危语言的政策

由于交际环境变小、与其它人口多的民族杂居等原因,越南的尔都、布依、仡佬、阿连和马良等少数民族的语言正在出现逐渐消亡的危机。要保留和发展这些濒危语言,笔者认为这些民族必须得到良好的普通话(即国家通用语言)教育,以便创造与各民族进行平等交际的环境。同时,要多种形式地组织这些民族的传统文化活动,为他们使用母语进行交际创造环境。     

论政治文明的文化选择

文化即人化,它是人类所创造的精神成果和物质成果的总和;文明是文化的结晶,是文化主体对人类文化中野蛮性、愚昧性不断扬弃的结果,是人类有目的、有选择地过滤人类文化、形成合理文化内核的过程。中国当前的政治文明建设,需要走出“精华”和“糟粕”的简单二分的误区,用外来文化中国化、传统文化现代化,来开辟中国文化发展之路。弱化暴力色彩,强化仁政效应,构建中国特色的政治文明。     

文化视阈下构建党内和谐的路径分析

党的自身文化建设与党内关系和谐紧密相连,党内和谐孕育升华党内先进文化,党内先进文化促进党内和谐;实现党内和谐,必然要求党加强自身的党内文化建设,必然要求党内具有先进文化。文化的本质属性决定了必须加强党内文化建设;全球化背景下,党内文化建设面临着前所未有的严峻挑战。构建党内和谐必须加强党内和谐文化建设,将"四个坚持"进行到底,即坚持以马克思主义文化观为指导、坚持激发两大动力、坚持抓好四个着力点和坚持"五个相统一"。     

文字狂欢的背后——从弹幕窥析新媒体传播

近10年弹幕网站日益发展壮大,成为诸多网络流行语的诞生地。弹幕作为一种亚文化的技术呈现,为受众提供了想象的空间与解构话语权威的路径。但以弹幕网站为代表的新媒体平台并没有真正发挥出意义建构的作用,新媒体对文化意义的建构还有待于受众对新媒体技术的掌握和自身文化素养的提高。     

Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.