顺天时报的崛起——1916～1917北京舆论状况

从世界舆论发展的潮流着眼,以《顺天时报》为个案,可以窥见外资媒体如何在舆论理念、新闻手段和版面设计等方面影响中国舆论发展的进程,同时它们还构成了新文化之所以能够在五四运动前后获得广泛传播的重要条件。     

公共政策价值合法性危机探析

公共政策价值指向是政策科学的元范畴,是理解与研究公共政策的阿基米德点。公共政策作为政治系统的输出,其自身蕴藏着社会共同的善(common good)、正义(公正)和效率三重价值向度和价值指归。然而,日常的政策活动往往隐藏着一定的政策价值合法性危机,作为政策价值危机的降解途径,善治、多中心公众参与和竞争性政策体制不失为降解乃至消解公共政策价值合法性危机的一剂良方。     

校园媒体对大学校园文化建设的功能探析

校园媒体对大学校园文化建设的主要功能是舆论引导功能和文化上的同构建设功能。深受世界范围内媒体环境变革的影响,校园媒体对校园文化建设的功能面临新挑战。为应对这一挑战,校园媒体在舆论引导功能上要加强舆论导向与传播效果的统一、党性原则与受众意识的统一;在媒介文化建设上要深入研究“三贴近”方法,办有亲和力的校园权威媒体。本文同时还探讨了新形势下校园媒体新作用的正负效应及相应对策。     

可预测性灾害中网民情感传播特征研究

以台风“山竹”为例,基于微博数据,综合运用社会网络分析、文本情感分析等方法,分析网民情感传播网络的结构特征、传播层次及路径,探究关键节点的情感影响力和传播路径上的情感变化,并总结出网民情感传播特征。研究结果表明：可预测性灾害中灾前阶段的网民情感传播最为活跃,变化也更为复杂;网民情感传播路径较长,情感倾向会受到多个传播节点直接和间接的综合影响;网民情感传播路径上转发量较大的关键节点对网民情感的影响力更为显著。     

网络舆情评估EHA三维指标体系的构建

随着网络在我国的兴起和发展,网络舆情的评估已经成为评价和预警社会形势的重要指标.通过对现有舆情研究的调研和分析,得出由舆情要素、舆情热度和舆情活性3个一级指标、7个二级指标以及14个三级指标共同构建的网络舆情评估的EHA三维指标体系,并对各级指标给出了详尽的分析和阐述.     

数字化发展、制度环境与政府舆情治理质量

基于2016—2020年我国31个省级行政区的面板数据,考察数字化发展、制度环境与政府舆情治理质量之间的关系。研究发现,数字化发展对政府舆情治理质量具有改善效应;相比制度环境较差的省份,数字化发展对舆情治理质量的改善效应在制度环境较好的省份更为显著。异质性检验表明,数字化发展对政府舆情治理质量的改善效应在数字化水平高的省份、制度环境较好但数字化水平低的省份显著,在制度环境较好的省份、制度环境较差的东部省份显著。研究结论为借助数字化发展改善政府舆情治理质量提供了理论依据。     

互联网之火：网络舆情和时代焦虑 ——从南京的突发事件谈起

社会转型时期各种矛盾凸显激化,以门为表征的突发事件集中爆发。这其中,互联网既是真相披露者,也是情绪煽动者;既有为建构所必须的解构,也有勇猛不能掩饰的粗暴。十几年来,互联网不断颁布新的尺度,强迫传统媒体调整竞合,从而逐渐形成新的传播语境,宣告新的价值体系。在新语境下,精英与草根的位格关系和互动结构,都发生了颠覆式的变化。他们之间的话语冲突源自于精英对网络的隔膜和草根的群体盲目,这种双重误区,使得社会焦虑指数交替升级,政府与群众、草根与精英、中心与边缘之间不断发生进退博弈,比照自适。网络话语的冲突也正是时代焦虑的媒体映像,网络舆情既是民意的自然体现,也可为官方决策提供参考。     

Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

Developing critical and empathic capabilities in intercultural education through the VaKE approach

One of the core goals of intercultural education is to develop critical and empathic reflection on social justice, particularly as related to humanistic choices and how individuals can counteract exclusion. The present article analyses the Values and Knowledge Education (VaKE) approach, which is aimed at raising awareness about implicit value-oriented priorities in decision-making. Through the Human Development and Capability Approach, the applicability of VaKE’s didactic principles is analysed in relation to young people’s perspectives on resettlement in Europe. The VaKE method was used at a 2013 summer camp in Austria with a culturally diverse group of young Europeans who were presented with a dilemma story that highlighted the complex issue of providing assistance to asylum seekers. The participants engaged in various knowledge and moral viability checks that enabled them to engage with opposing arguments. The participants evidenced critical reflection and self-scrutiny, as well as affiliation and empathic imagination, regarding problems that are encountered by asylum seekers.