网络环境下顾客参与品牌价值共创模式与机制研究——以小米手机为例

随着网络信息技术的发展,顾客通过互联网平台参与产品开发与更新、主导网络口碑传播等方式,已成为品牌价值创造的重要主体,深刻改变着品牌管理模式.本文以小米手机为例,借助扎根理论研究方法,对相关质性资料进行内容分析,得到如下结论:小米手机品牌的快速成长得益于其建立了契合互联网“专注、极致、快、信任”的企业文化和团队理念,将产品定位为发烧友而生的年轻消费者群体,积极进行线上、线下交流互动,将顾客培育成为粉丝和发烧友,引导顾客积极参与产品开发、更新以及口碑传播,从而实现小米手机品牌的快速成长.在此基础上,通过理论检验和命题发展,总结出顾客参与网络品牌价值共创的文化机制、产品机制、互动机制、参与机制、口碑机制及其相应命题.     

Activation and social inclusion: challenges and possibilities

The last two decades have seen an increasing focus on the activation of individuals receiving welfare benefits. This has entailed an attempt to transform employment assistance and social security systems to make them more employment‐friendly through the development of explicit linkages between social protection policies, labour market participation and labour market programs. At the same time there has been a growing interest in the concept of social inclusion, and social inclusion has been a commonly stated goal of activation programs. However, despite some synergies between these two approaches, in other respects it is not clear that they are always compatible. This paper explores the extent to which activation programs are central to the social inclusion approach and the similarities and differences between these approaches. It then briefly examines the evidence regarding the ability of activation programs to enhance social inclusion.     

Area-based urban regeneration comparing Denmark and Japan

In this paper, we study the characteristics and results of two different approaches to urban regeneration which we have termed ‘Metagovernance’ and ‘Pluricentric coordination’ following. We studied this through a comparative study of area-based, participatory urban regeneration projects in Denmark and Japan, representing each one approach. The paper aims to clarify results of the two approaches in terms of five aspects of urban regeneration, relevant to the process and results: (1) strategic spatial improvement, (2) influence of the legal system and transparency of the processes, (3) empowerment of citizens and diversity of participants, (4) innovative capacity (diversity and creativity of the projects) and (5) continuity and flexibility of the projects. The paper concludes that each approach has strengths and weaknesses and that each country can learn from the other to strengthen future participatory urban regeneration.     

Determinants of consistent,timely, and active responses in corporate crises

This paper investigates the individual and combined factors affecting the extent to which corporations respond to crisis events consistently, in a timely manner, and actively. The determinants examined include public relations autonomy, legal dominance, strategic orientation, and organizational factors. A survey was conducted of communications mangers, public affairs personnel, and public relations personnel, drawn from the top 500 companies operating in Taiwan. Results indicate that the relative effect of individual sources of influence on crisis response is greatest for situations in which public relations departments have the most autonomy, followed by those where crisis management is handled with a strategic orientation, those where the legal departments dominate, and those where organizational factors provide the main avenue of address. The results emphasize the intriguing role of public relations autonomy by demonstrating its significant impact on providing a consistent, timely, and active crisis response. The strategic orientation of situation analysis also predicts a consistent response, whereas legal dominance predicts strategic ambiguity or inconsistent communication.     

政府监管与企业加入第三方国际环境审计的模糊博弈分析

针对政府环境监管与企业实施环境行为博弈分析中无法对双方的损益情况做出判断的问题,文章结合三角模糊数构建了政府监管和企业加入第三方国际环境审计的博弈模型,分别指出了纯策略纳什均衡和混合策略均衡情况需要满足的条件,讨论了政府与污染环境企业博弈策略的影响因素及作用机制,为政府监管与企业加入第三方国际环境审计顺利实施提供了相关建议。然后通过三角结构元方法对算例进行求解,验证了结论的正确性和可行性,引入三角模糊概念更加符合实际应用情况,拓展了第三方国际环境审计的应用背景。研究结果表明,政府对消费者消费的引导和对污染企业的惩罚对企业是否决定加入第三方国际环境审计起着举足轻重的作用。     

冲突与达鹄:公众参与视野下的长三角公共冲突事件分析——基于2010-2012年的案例

以2010-2012年发生在长三角的公共冲突事件为例,运用案例比较分析方法,对公众参与和公共冲突事件的关系进行分析。研究发现:长三角地区的公共冲突事件起因多与公众的经济权益受损相关,作为中间变量,社会公众往往以非制度化参与致使冲突升级为"威胁","迫使"上级政府出面协调各方利益并终止公共冲突。分析表明:赋予并落实公众公共事务参与权利,有助于解决中国当前面临的公共冲突问题。     

农民工城市融入的组织化实践

不同于既有农民工城市融入研究中的宏观制度主义视角,也区别于单一组织微观实践路径的研究取向,文章基于粤南沙镇的实地调研经验,总结提炼出“半正式组织”这一新型实践类型,有助于弥合既有研究中的宏观与微观鸿沟。“半正式组织”是对现代组织“正式与非正式”二元对立框架的尝试性超越,在组织结构、成员关系、资源链接方式等方面均呈现新特征,其形成机制可概括为党建引领、组织挂靠与领袖吸纳。“半正式组织”的实践功效表现为助推农民工在流入地提升经济机会,增强政治参与,链接公共服务,扩展群体社会交往,因而成为现阶段有限制度供给和市民化成本分摊机制不均衡情境下,实现农民工城市融入的新路径。     

“互联网+”时代公共图书馆馆藏资源共享的路径探索

面向用户需要、满足用户需求是公共图书馆馆藏资源共享服务的根本导向。在“互联网+”时代,开展针对性、增值性服务是公共图书馆功能和价值实现的重要体现。“互联网+”时代公共图书馆馆藏资源共享具有多元、服务、共赢的特征,在推动馆藏资源共享的实践中,公共图书馆要借助信息技术建设信息数据和信息共享平台的统一标准,打造用户一体化体验模式,并积极引入社会力量助力资源共享建设,以期实现跨越式发展。     

拓展公共图书馆在地区基础教育中的生长空间

本文从建设教育强市、发展基础教育出发,分析了成都地区中小学图书馆的现状,阐述了公共图书馆在地区基础教育中应发挥的作用,提出了公共图书馆谋求在地区中小学中拓展生长空间的策略。     

公诉案件被害人诉讼地位重新定位的必要性分析

在不同的历史时期、不同的社会形态以及不同的国度里,公诉案件被害人的诉讼地位差异很大,然而被害人在刑事诉讼中的当事人地位,已成为国际刑事诉讼发达程度的标志之一.所以,确立公诉案件被害人当事人的诉讼地位已是国际刑事法学界的共识.本文从比较分析的角度,阐述了公诉案件被害人诉讼地位在不同历史时期的变迁,公诉案件被害人诉讼地位的国度差异,着重分析了我国对公诉案件被害人诉讼地位重新定位的必要性.