政府绩效评估与企业绩效评估比较及借鉴意义

政府部门与企业同属社会公共组织,两者的绩效评估具有可比性。政府绩效评估和企业绩效评估可以相互借鉴:政府绩效评估可以借鉴企业绩效评估的评估技术、价值导向、评估方法;政府绩效评估可以引导企业绩效评估关注企业的社会责任。     

Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Qualified privilege: A defense for the public relations function

Technology continues to challenge the public relations practitioner to find ways to inform key constituents. The new technology has given rise to the “new journalism” that includes a declining traditional media and exploding internet media filled with websites and bloggers. The question posed by this research asks: Does the public relations practitioner inherit the same protection offered by “qualified privilege” that is most often associated with the traditional “press” or “reporter?” The research lays a foundation with an examination of defamation and the defense of qualified privilege. The research concludes that if information gathered by the public relations practitioner meets the “intent” and “content” tests, the information qualifies as news. Passing the “news” test, the defense of “qualified privilege” also attaches to the public relations practitioner.     

西部青年对西部大开发的社会判断研究

本研究采用自编问卷就西部青年对西部大开发的社会判断情况进行了调查。结果表明:(1)大部分西部青年对西部大开发的社会判断呈一定的消极趋向;(2)西部青年对西部大开发的社会判断在农业与农民问题、民族交往问题、进城民工的权益保障问题上存在显著的地域差异,在工人下岗问题、腐败与经济犯罪问题上存在显著的职业差异,在环境问题上存在显著的文化程度差异。     

秦汉时西南地区外来移民的迁徙特点及在边疆开发中的作用

秦汉数百年间,西南地区步入自身发展史上的重要阶段,通过各种途径进入西南地区的外来移民具有鲜明的迁徙特点,他们在促使当地人口增长、支持郡县设置、引进先进技术、传播封建文化、推动边疆开发和疆域形成以及稳定当地局势等历史进程中发挥了重大作用。     

试述台湾少年团在抗战中的宣传活动

1937年开始的抗日战争是中华民族抗击日本侵略的战争。大陆的中华儿女和海外炎黄子孙,包括广大的台港澳同胞都参加了抗战。他们当中,不仅有青壮年,还有老人和儿童。台湾少年团只是活跃在祖国抗日战场上的千万个儿童抗日团体之一,但其抗日活动有鲜明的特点。本文拟通过对台湾少年团在抗战中的宣传鼓动活动的考述,突出台湾少年为民族解放战争作出的贡献,再现其爱国精神和期盼祖国统一的心愿。     

亡国情势·箕子情结·挚友情谊——金泽荣申请加入中国国籍缘由考析

金泽荣流亡中国期间于1912年申请加入了中国国籍。考析此举缘由在于:韩国1910年的亡国情势将金泽荣逼入无国籍可隶的困境;金泽荣内心的箕子情结因1912年中华民国建立而外化;与张謇的挚友情谊使中国的形象鲜活生动,箕子情结得以激发。金泽荣此举是他在面临中、韩两国特殊时期、特殊情势下的一种特殊行为,它见证了两国源远流长的友好关系在近代的延续与发展,同时见证了一位韩国知识分子以文章报国的独特的人生轨迹。     

高校基本建设投资的有效控制

在高校基本建设的投资不断增加的前提下,文章通过4个方面的分析,探讨了有效控制基本建设投资的方法。     

从"小康"到"和谐社会"--兼论中国共产党执政理念的创新

邓小平提出的“小康”是改革开放后中国最为宏伟的社会发展战略目标,已得到初步实现。在此基础上,奋发有为的新一届中央领导集体又提出了“和谐社会”的发展目标。这一发展过程,是与时俱进的中国共产党的正确选择,是中国社会现实发展的必然要求,是我党对中国传统文化中优质资源的创造性运用,体现了党执政理念的创新,具有重大的现实意义和深远的历史影响。