Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

Developing critical and empathic capabilities in intercultural education through the VaKE approach

One of the core goals of intercultural education is to develop critical and empathic reflection on social justice, particularly as related to humanistic choices and how individuals can counteract exclusion. The present article analyses the Values and Knowledge Education (VaKE) approach, which is aimed at raising awareness about implicit value-oriented priorities in decision-making. Through the Human Development and Capability Approach, the applicability of VaKE’s didactic principles is analysed in relation to young people’s perspectives on resettlement in Europe. The VaKE method was used at a 2013 summer camp in Austria with a culturally diverse group of young Europeans who were presented with a dilemma story that highlighted the complex issue of providing assistance to asylum seekers. The participants engaged in various knowledge and moral viability checks that enabled them to engage with opposing arguments. The participants evidenced critical reflection and self-scrutiny, as well as affiliation and empathic imagination, regarding problems that are encountered by asylum seekers.     

Public sector managers: the decision to leave or remain in a job

The public sector faces a grave problem as far as managerial retention as the result of the increasing number of retirements and of voluntary resignations. Despite the vital interest in managerial turnover in the public sector, research is scarce. This study, which increases our understanding of why public sector managers leave their positions, takes a qualitative and narrative research approach in examining voluntary turnover. Interviews were conducted with operations managers (in education, social care, and technical activities) at three Swedish municipalities. We identify a multitude of environment push and pull factors with a focus on administrative support, supervisory support and illegitimate tasks. The narratives of managerial turnover reveal the complexity of the decision to leave or remain in a job, containing a mixture of push and pull factors, negative feelings, unmet expectations and extraordinary events. Three possible HRD actions to decrease undesirable managerial turnover are identified: re-work organizational structures; re-model job characteristics; and re-examine managerial turnover decisions as a long and complex process. Our hope is that the findings are used for ultimately create healthy organizations.     

Effects of Firm-specific and Country-specific Advantages on Relative Acquisition Size in Service Sector Cross-Border Acquisitions: An Empirical Examination

Using a sample of 348 service sector cross-border acquisitions by U.S. firms in 44 countries during 1990–2006, our study seeks to identify factors that influence relative acquisition size (acquisition transaction value as a percentage of acquiring firm's asset value). Our findings indicate that firm-specific advantages (FSAs) in the form of available financial slack and target industry knowledge were positively associated with relative acquisition size. However, contrary to expectations, we observed a negative relationship between cross-border acquisition experience and relative acquisition size. In addition, our results suggest that country-specific advantages (CSAs) associated with higher market potential, lower political risk, and greater cultural similarity contributed to increased relative acquisition size in service industry cross-border acquisitions. Finally, our analysis reveals that the relationship between available financial slack and relative acquisition size is contingent on cultural similarity with the relationship being more pronounced when cultural similarity is high.     

试论农村环境保护中公众参与现状与提升策略

农民在农村环境保护中公众参与不足,总体体现为被动参与状态。这归因于农民在观念上欠缺整体性的认识,环境权利意识薄弱,农村环保公众参与的法律规定不明晰等。将农民的公众参与由被动化为主动有三大策略,包括健全农村公众参与环境保护的法律法规,提高农民的环境权利意识;加强环境信息公开,激发农民参与环境保护的主观能动性;发展农村环境保护的社会组织,丰富公众参与渠道等。     

和平对我们意味着什么？

从普世的层面来说,和平指的是人类作为一个共同体之内部的和谐相处关系状态。在比较具体的层面,可以将和平放置在中国历史、传统、文化,以及现实处境的场域中来做充分注意文化差异性的思考。和平是一种宁静的状态,是一切公共关系、秩序的最高原则。真正、持久的和平必须建立在一种珍视和平价值的文化基础上。人类必须建设一种浓郁的和平文化,使之成为比竞争文化更为基础性的自觉。世界和平是世界人民的诉求,必须由世界人民通过对话、交流、融合建设起来。和平是所有人类的根本需求,是最值得珍视的人类社会状态,保持和平,需要建设和平的文化,也需要国际秩序保障机制的改革建设。     

英国地方政府绩效管理制度运作的经验与启示

基于公共资源的有限性、政府支出与有效率公共政策间的低相关性及民主赤字的风险性三大前提,要求地方政府必须按照绩效标准或结果导向标准进行政府治理已成为人们的共识,而为了实现这种有效的政府运营机制,则还需依赖建立并推行一套行之有效的地方政府绩效评估制度。为此,首先探讨当前各国地方政府治理活动中出现的问题,了解问题产生的原因,阐释对地方政府建构绩效评价制度的必要性。然后,分析英国政府绩效管理制度中最佳价值体制的内涵及运作方式,总结其有益的经验。在此基础上,针对我国在进行地方政府绩效评价时应注意的问题提出相关的对策建议。     

法院如何回应民意:一种法学方法论上的解决方案

围绕司法与民意的讨论,目前各界存在原因认知、概念认知、价值认知上的观点错位,影响民众对司法回应的肯定.作为法律适用机关的法院在回应民意上具有不同于政治机关的特点,必须以一种理性、中立的态度审慎地回应民意,做到有理有节、有所为有所不为.在回应过程中,应当根据民意的特点着重处理法意与民意、社会民意与权力意志之间的矛盾冲突关系,为此,必须在回应民意的时机选择与方法操作上遵循司法活动的基本规律.通过认定疑难案件的程序操作,使得外在的民意得以稳定化,以程序阻隔"舆论暴力";通过法律论证的操作,以普遍化、一致性与融贯性三原则检验与提升民意本身的合理性程度,以方法压缩个人恣意.法院的回应是对成熟且理性的民意的回应,建立在个案基础上的回应能逐步挽回民众对法院的信任.     

公共危机管理中的公民参与:价值、困境与路径选择——基于社会资本范式的研究

公民参与是公共危机管理的一个重要问题。社会资本理论是分析社会发展的一种重要理论,对公民参与具有较强的解释力。本文梳理了公民参与、公共危机管理和社会资本的相关概念和内涵,以社会资本为中介和基础分析了公共危机管理中公民参与的价值;在社会资本缺失和负外部性下讨论了公民参与公共危机管理的困境;并通过社会资本的投资和自我完善分析了公民参与公共危机管理的路径选择。