The press and public relations through the lens of the periodicals, 1890–1930

This paper explores and analyzes the intellectual debate and discussion about the slow reveal of public relations and both the perceived threat to journalism and the corruption of public opinion in American life as it appeared in the periodicals in the early twentieth century. Despite Edward L. Bernays complaint that a “conspiracy of silence” prevailed in the mass media about the growing field of public relations prior to 1930, this review found more than a hundred essays and articles about public relations. The topics ran the gamut from historical explanations and explorations of what were essentially the early beginnings of our contemporary information society to discussions, debates, and warnings about the ramifications of public relations in the commercial, governmental, political, and social areas of life.     

关于我国私营经济发展的若干法律问题研究

改革开放以后 ,私营经济的重新出现和发展 ,成为我国社会一个十分令人关注的问题。当前 ,如何评价私营经济在国民经济中的地位和作用 ,引导私营经济沿着法制的轨道健康发展 ,对于加快我国社会主义现代化建设的步伐 ,无疑具有十分重要的意义。     

Transforming into the new era: public relations industry in Hong Kong and China

The public relations industry as one of the key industries in Hong Kong has metamorphosed into a new phase after the resumption of sovereignty to China. Based on in-depth interviews with eight experienced corporate communication practitioners from multi-national and sizeable local corporations in Hong Kong and China, the study traces the recent development of public relations and/or corporate communication (hereafter PR/CC) highlighting issues of role and function, language and communication strategy, and ethics and professionalism.     

公民评价政府绩效的抽样调查设计与可靠性分析——以北京市为例

通过对1995-2007年的北京市抽样调查数据的分析与论证,发现公民能够从宏观层面对政府的公共服务效果进行评价,而且其评价结果可靠,说明抽样调查是实现公民评价政府绩效操作化的一个重要工具.     

Workplace Flexibility as an Organizational Response to the Aging of the Workforce: A Comparison of Nonprofit and For-Profit Organizations

ABSTRACT

The degree to which flexible work options are available to employees has been used as an indicator of the extent to which organizations have responded to workforce needs, including those related to the aging of the workforce. This article uses an organizational adaptation framework to determine factors that explain variation in the degree to which flexible work options are offered in for-profit and non-profit organizations. Findings indicate that while the scope of flexible work options offered was similar among for-profits and non-profits, the factors that predicted variance in the scope of these options differed somewhat between the two sectors.     

The original bailout of US corporations: The public relations bailout

More than a trillion of taxpayer dollars are currently being used to bail out the US banking, mortgage and car industries. This invokes an interesting connection to public relations the last time drastic US government involvement with corporations was contemplated. This pre-First World War crisis of the free enterprise system involved a deficit not of money but of favourable public opinion. The requirement was for vast amounts of public opinion and public policy work by a reported at least 1200 – what were at that time called – press agents. This was the period when public relations emerged as a fundamental plank of US and ultimately of global culture. The thesis of this article is that many aspects of the world we live in cannot be properly understood without a better analysis of the first bailout of US corporations—the public relations bailout.     

空间定位抽样技术:民意调查中的新方法

在我国进行的民意调查中,研究者们无论采取哪种具体抽样方法,均需要以居委会提供的户口登记信息为抽样基础。随着我国流动人口数量的不断增大,依靠户籍信息抽样容易导致抽样覆盖范围存在偏差。在此背景下,空间定位抽样技术应运而生,该方法作为一种崭新的调查技术,使被调查对象的人口特征更具有代表性,对较为敏感的民意研究具有开创性地意义。本文阐述了传统抽样技术的弊端,介绍了空间定位抽样技术的兴起过程,并对该技术的具体实施步骤及难点进行了解析,最后提出了该法的两大适用条件。     

世界各国预期寿命差异及影响因素定量分析

目前世界各国平均预期寿命的地区差异显著,不仅平均预期寿命高低悬殊,而且两性差正负不同,并呈"富国寿长、穷国命短"两极分布。通过因子分析发现,医疗文卫因素、政府投入因素和伤害归因因素是造成平均预期寿命地区差异显著的主要原因。通过聚类分析将世界各国分成了三大类地区,验证了上述因子对三类地区影响是显著的。最后指出,大力发展经济、加快城市化进程、改善医疗卫生条件、降低婴儿死亡率和传染性疾病死亡率是缩小世界各国平均预期寿命地区差异的有效路径。     

How frames present BMW as embracing an aging workforce

As the population begins to age, organizations are starting to plan for an influx of older employees. Since the workforce is “graying,” the question now becomes how to best utilize this growing segment of the population within an organizational context. This case study applied framing analysis to the BMW Today for Tomorrow program in order to understand how BMW built support for its efforts to create a more age diverse workforce. This initiative was intended to redesign the production lines at BMW in order to become more age-appropriate for BMW's increasingly older employees. The Today for Tomorrow program included the implementation of over 70 small changes that improved the efficiency of an experimental production line (e.g., magnifying glasses, stretching station, wooden floors, and ergonomic standing chairs). Several texts were analyzed including media stories, the organizational website, and the BMW Sustainability Report. Based on this case study, BMW's Today for Tomorrow program contained two overarching frames that aided in the attempt to highlight its age appropriate workplace initiatives. These frames are age as a valuable resource and BMW as a responsible organization. In addition, BMW incorporated both episodic (specific examples) and thematic (general context) framing techniques in order to localize and globalize the issue of an aging workforce simultaneously.     

The effects of organizational Twitter interactivity on organization–public relationships

Social media sites such as Twitter provide organizations with the ability to interact directly with publics. Previous research has suggested that web-based relationship building is dependent on the level of organizational interactivity with web technology, or how the organization uses the technology to engage with its publics. This study tested if levels of organizational Twitter interactivity affected the quality of organization–public relationships. Findings suggest that an organization's level of Twitter interactivity influences relationship quality.