施工企业危机管理及其经济分析

危机管理的目的是为了避免和减少危机的损害,是一场"防御性的战斗",也是一项系统工程。论文结合竞争激烈的施工企业市场实际,从施工企业危机管理入手,阐述了施工企业危机管理目前的共性内容,并通过分析对危机管理的重要意义、危机管理效果和经济效果的衡量等问题,进一步通过施工企业危机管理的经济分析对危机管理投入、所得的界定,研究了危机管理投入的量化及归一化,以及危机管理所得的量化及归一化问题,得出单位投入所带来的整体稳定态势,其值越大表明危机管理越有效。可为施工企业开展此项工作提供一定的理论指导。     

Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

整合营销传播策略在银行宣传营销中的运用

在阐述整合营销传播理论定义及要点的基础上,以招商银行的营销策略为主要例子,引用本土银行现有营销策略,论证了整合营销理论是我国银行新一轮竞争中的重要策略。     

Parent‐Adolescent Communication About Sex: Retrospective Reports by Latino College Students

Latina female (n= 97) and Latino male (n= 69) college students (M age = 21.4 years) completed self‐report surveys regarding family of origin experiences, including sexual communication with parents while growing up. Latino parents of this comparatively highly educated sample tended to use direct rather than indirect strategies for communicating about sexuality with their children. Young women reported higher levels of sexual communication with mothers while growing up than did young men, and respondents reported less communication with fathers than mothers. Among young women, sexual communication with mother was positively associated with non‐Mexican origin and negatively associated with having older brothers living at home. In contrast, maternal education was positively associated with mother‐son communication about sex. Paternal education and the absence of older brothers positively predicted communication with both sons and daughters. The analyses provide novel information regarding sexual communication in Latino families and suggest directions for future research.     

运用信息技术培养学生形象思维能力

从把握时机,掌握力度等方面提出遵循以学生为主体原则,符合学生认知过程的需要,同时保证语文教学按自身学科性质完成教学目标,在有利于学生形象思维发展的前提下,把握运用信息技术的最佳时机达到教学最佳效果.     

日本都道府县防灾无线网的建设及借鉴

日本是世界上灾害管理通信系统建设领先的国家,相关经验对我国灾害管理通信系统的建设有着重要的借鉴意义。都道府县防灾无线网是日本灾害管理通信系统的重要组成部分,已具备了较为成熟的建设模式和应用经验。本文介绍了日本灾害管理通信系统的框架、都道府县防灾无线网的体系架构及其通信系统组成,选择了神奈川县、长野县和三重县作为典型案例,对这三个县的防灾无线网的建设和应用情况作了分析,并借鉴日本的经验,结合我国的实际,提出了五个方面的建设建议。     

从喻体和喻义看英汉比喻的文化差异

比喻性习语在英汉语言中大量存在,但由于两种语言反映的文化不同,使得英汉习语在比喻形象的运用上存在明显差异。文章介绍和比较了三种喻体在各自习语中的使用情况,并提出只有了解和掌握英汉比喻中的这种文化差异,才能在跨文化交际时准确无误地传递隐含在语言里的文化信息。     

A modified random-effect procedure for combining risk difference in sets of 2×2 tables from clinical trials

Summary Meta-analyses of sets of clinical trials often combine risk differences from several 2×2 tables according to a random-effects model. The DerSimonian-Laird random-effects procedure, widely used for estimating the populaton mean risk difference, weights the risk difference from each primary study inversely proportional to an estimate of its variance (the sum of the between-study variance and the conditional within-study variance). Because those weights are not independent of the risk differences, however, the procedure sometimes exhibits bias and unnatural behavior. The present paper proposes a modified weighting scheme that uses the unconditional within-study variance to avoid this source of bias. The modified procedure has variance closer to that available from weighting by ideal weights when such weights are known. We studied the modified procedure in extensive simulation experiments using situations whose parameters resemble those of actual studies in medical research. For comparison we also included two unbiased procedures, the unweighted mean and a sample-size-weighted mean; their relative variability depends on the extent of heterogeneity among the primary studies. An example illustrates the application of the procedures to actual data and the differences among the results. This research was supported by Grant HS 05936 from the Agency for Health Care Policy and Research to Harvard University.     

跨文化沟通与国际经济

搞好跨文化沟通是国际经济活动成功的重要条件.本文以西欧、美国、阿拉伯国家和日本为对象探讨其文化差异和沟通的途径.     

液相色谱串联质谱检测鳗鱼中四种氟喹诺酮残留

建立了液相色谱/串联质谱法测定鳗鱼中恩诺沙星,环丙沙星,诺氟沙星,氧氟沙星的方法。对分离和检测这四种兽药残留的液相色谱条件、质谱条件、样品前处理方法等作了详细的研究。用乙腈萃取样品中的残留物,在氮气保护下将萃取液浓缩干,加流动相1.0mL溶解残渣,正己烷液液萃取,弃上层液,下层溶液用作液相色谱分析荧光检测或质谱检测。在鳗鱼样品中添加四种残留物,添加浓度分别为0.01,0.050和0.100mg/kg,平均回收率(n=6)在70￣84.3%之间,相对标准偏差为3.0%～6.3%。