Unmanaging public relations: Reclaiming complex practice in pursuit of global consent

Globalisation raises numerous problems for contemporary public relations theory. In a world where the geographic reach of organisations routinely spans cultures and nation states and where issues of culture, economics and politics are inseparably intertwined, the discipline of public relations has established a distance from the immediacy of the marketplace, failed to fully engage with discussions of culture. By taking a relentlessly managerialist approach, theorists have also failed to recognise the true complexity of public relations practice and this has marginalised aspects of practice that, though nebulous and intangible, are none the less real. This paper argues that attention needs to shift towards the complexities of practice, in order to recapture and theorise a distinctive occupational field with the aim of better understanding the relationship between universal humanising principles, on the one hand, and the purposive demands of capital, on the other; the attempt to theorise how public relations makes profitable sense in society. The paper was prompted by the author's reflections on auto-ethnographic research into the public relations field, part of an ongoing research project.     

浅谈后勤社会化条件下的学生思想政治工作

通过分析高校后勤社会化后的新情况,探讨新形势下学生思想政治工作的新特点,并结合管理实践,提出了在后勤社会化新条件下提高教育管理工作主动性和实效性的系列措施。     

论民办教育的体制改革

《中国民办教育促进法》正式审议通过后,由此引发的教育体制滞后现象亟待解决。如何体现该法律中的“尊重”与“公平”意味,如何尽早地使民办学校享受与公立学校同样的“国民待遇”,是包括整个教育界在内的全社会应当极力关注并力促改革的问题。     

国际合作计划生育结合项目与社区发展——云南罗平县结合项目实践的分析

根据云南省罗平县结合项目实施情况的实地考察,从社区发展方法的视角,对项目实施过程中的社区宣传、社区组织、资金筹措、效果评估和基层总体项目管理能力等方面进行了分析.     

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.     

《民办教育促进法》适用范围的法律特征

法律的适用范围决定着法律的效力范围,是适用法律的首要条件。正确理解《民办教育促进法》的适用范围,直接关系到能否实现《民办教育促进法》的法律效力,发挥《民办教育促进法》的现实规范作用。     

高等教育制度改革后贫困大学生心理健康问题浅析

本文阐述了高等教育制度改革后贫困大学生的心理健康问题,分析了贫困大学生心理健康问题的原因,并提出了化解贫困大学生心理健康问题的对策。     

论需要在实践中的作用

需要在实践中具有多方面的作用,其中最基本的是以下三种作用:需要是实践开始的驱动力,是推动人积极地实践的内在动机,是通向实践目标的决定环节。实际上这些基本作用是内在地交织和渗透在一起,形成一个有机统一的整体,综合发挥作用的。而且任何需要在实践中的作用都具有社会历史性,都与一定的社会历史条件相联系。而社会历史条件本身则是由以往的社会实践活动创造出来的。社会实践活动不断地满足人的需要,又不断地产生新的需要,新的需要又推动着社会实践活动的进步,如此地循环往复,人的需要在实践中的作用就经历了一个由低级向高级的发展过程。     

教育技术系统方法在幼儿教育中的应用个案

运用教育技术系统方法开展教学活动,对于幼儿教育同样适用,在幼儿教育中使用系统方法,整合信息技术,让幼儿从小接受多角度、全方位的思维训练。现以一次成功运用系统方法的幼教实践活动作为案例,提取其中的主要步骤进行分析,抛出幼儿教育推广系统方法之砖。     

对社会工作的现状调查与分析——以绍兴市为例

对绍兴139名社会工作的管理和从业人员进行了调查,发现绍兴市社会工作存在人才数量不够、素质不高、结构不合理,社会管理中介组织发展缓慢以及管理政策不配套等三个方面的主要问题。为加强社会工作,应从加强组织领导、健全各项机制、培育民间组织、加强宣传引导等四个方面入手。