文化遗产数字化与互动性推广模式——基于新媒介载体的文化产业开发

文化遗产的数字化不仅可以有效保护与传承文化,还可以与新媒介结合进行互动式推广。利用数字技术、网络技术、移动通信技术等新媒介推广文化的模式有:富媒体虚拟场景展示、IGA软性推广、虚拟真实互动等。通过这些方式可实现新媒介与文化遗产推广推介的结合、虚拟场景与真实景观的结合、线上互动与线下互动的结合。通过互动性推广,辐射大众、涵盖小众,并影响多目标人群的参与与关注。     

Pragmatic professionalism: micro-level discourse in social work

In recent years the welfare sector has encountered numerous and often challenging changes, such as marketisation, New Public Management, and demands for evidence-based practices. These changes can be seen as a shift between the two logics of creating and maintaining authority, and as a movement from occupational towards organizational professionalism. Perhaps the most important difference between these logics is that, in occupational professionalism, authority is built on trust in the professionals’ education and ethics, whilst in organizational professionalism it is grounded in regulation and control expressed, for example, in rules, regulations, and routines. The article focuses on the ways in which two groups of social workers in Swedish social welfare offices orient themselves towards organizational and occupational professionalism in constructing themselves and in the construction of each other, as well as the work that is carried out by each group. The aim is thus to elaborate on what these logics mean at the micro-level. In this respect, pertinent questions such as ‘How are they to be understood?’, ‘Regarded from the point of view of micro politics, what do these logics mean?’ and ‘How are the logics internalized by the social workers?’ are posed.     

社交网络时代大学生政治参与及引导机制研究

社交网络时代,网络成为大学生政治参与的新载体,大学生通过社交网络参与政治社会生活积极性高,原因在于:通过网络参与的及时性;同辈交流自由化,长幼交流隐私化;接受信息私己性与自我满足性。因此,可构建大学生网络政治参与引导互动模型,包含动力机制、协调机制、导向机制、效能机制以及交互机制等内容。     

Socially organized sentiments: Exploring the link between religious density and protest mobilization, 1960–1995

Extensive research has shown individual religiosity to have an impact upon U.S. protest participation. But very little work has examined the role of religious density in a community on the likelihood of protest mobilization. Our research links the religious density across 62 counties in New York State to various protest mobilization issues during the period of 1960–1995. In this research, we develop a theory of socially organized sentiments to examine religious influences on overall protest event mobilizations in local communities, a specific example of a more general theory that can link community structure to multiple forms of civic engagement. The impact of various religious traditions is assessed by using measures for the density of religious population per congregation of three religious traditions—Mainline Protestantism, Evangelical Protestantism and Catholicism. The analysis also assesses the likelihood of mobilization concerning four specific issues—African-American civil rights, gender, anti-nuclear/peace, and anti-poverty movements.     

Sport and disability: Pistorius does not fit with the categories

Oscar Pistorius presents a major issue to sports organisations, as exposed in the media. First and foremost, media wrongly perceive him as the first disabled athlete to participate in the Olympic Games. Second, they openly question the legitimacy of his participation mainly based on the inequity introduced by his prosthetic legs. Content analysis, in English and French, of written press, International Association of Athletics Federations (IAAF) and Court of Arbitration for Sport (CAS) texts, from 2004 to 2012, confirms that Pistorius presents a new puzzle to sports organizations. This is partly because they are not able to determine whether his performances are a result of his body strength or if they are biased by his artificial limbs. Furthermore, when he is competing against able-bodied athletes, sports organizsations put him in a ‘monstrous’ position. Similarly, while categorising him as an ‘athlete’ they do not grant him the characteristic feature of this category: certified comparability of performances to ultimately establish ranks.     

A bibliographic study of public relations in Spanish media and communication journals, 2000–2012

This study analyses the trends and visibility of research on public relations in the most relevant Spanish media and communication journals between the years 2000 and 2012. Bibliometrics and content analysis are used to show the reduced presence of articles on public relations in these publications. A trend towards gender parity in authorship is confirmed in the sample, as well as a plurality of universities and a variety of research themes. The study also proves preference for generic questions rather than for specialised topics. Another finding is that almost one fourth of the specific articles on this discipline do not contain the term “public relations”. This can hint towards the need to have a specific high-impact publication on public relations to bring together and provide visibility to the contributions of researchers in this field.     

Do resources of network members help in help seeking? Social capital and health information search

Does social capital as resources of network members affect health information search? Analyzing data from the 2004 General Social Survey in the United States, this study measures two social capital indicators (average education of network members and proportion of network members with a high school degree or higher) using the name generator. Most results are consistent using those two indicators. Both indicators are positively associated with frequency of health information seeking and seekers’ frequency of use of two sources (friends or relatives and the Internet). Also average education of network members is positively associated with seekers’ diversity of used sources and frequency of consultation with medical professionals. But neither indicator is associated with seekers’ frequency of use of other four sources (health-related magazines or newsletters, general magazines, daily newspapers, and radio or television programs). The findings demonstrate the theoretical utility of social capital in the social dynamics of medical help-seeking.     

Public broadcast of health communication: Extending public relations through social capital in Taiwan

This paper shows how a public media can effectively utilize its social capital, and integrate with different resources from the related non-profit organizations and corporations in public relations perspective. A case study of a high-popularity Taiwanese public traffic radio: Police Broadcasting Service (PBS) is conducted. The finding shows that the public radio can cost-effectively deliver health communication with the principle of social marketing.     

Attributing Outcomes to Social Policy Interventions – ‘Gold Standard’ or ‘Fool's Gold’ in Public Policy and Management?

In recent years there has been increased interest in outcome‐based social policy‐making and management. The UK has been in the forefront of this movement but similar movements have been identified internationally. This interest in outcome‐based decision‐making has been given particular impetus through the ‘results’‐based movement in evaluation and performance management since the 1980s, which has increased in scope over time, slowly changing its emphasis from cost reduction and measuring outputs to measuring outcomes. This change has been widely welcomed by policymakers, practitioners and academics. However, there is evidence that the reality is often rather less than the rhetoric. Moreover, the ‘attribution problem’ of attributing changes in outcomes to specific social policies has remained a major issue. The conceptual solution of constructing ‘cause‐and‐effect’ models, imported from the policy evaluation field, has only recently become common for operationalising these models. This article outlines the evolution of interest in outcome‐based social policy‐making up to recent times and the growing realization of the importance of the attribution problem. It then outlines both how the ‘cause‐and‐effect’ policy modelling approach can partially tackle the attribution problem, but also its inherent limitations. Lastly, the article uses several case studies in current UK social policy‐making to demonstrate the potential importance of the reasoning embedded within cause‐and‐effect models but also the dangers in policy‐making which adopts this approach without understanding its conceptual basis or in fields where it is inappropriate, given the current state of our knowledge of social policy systems.     

社会工作专业实习中的关系问题反思

建立和处理各种关系是社会工作专业实习中一项非常重要的工作。初次实习的学生因为个人经验、技能以及自我的局限,在建立和处理关系上反映出一些值得深入思考的问题。本文重点讨论了学生处理与实习机构和与服务对象的关系问题。最后提出处理一切关系的关键是学生的专业自我。