孔子传播思想研究

孔子的传播理念是"和而不同",即"仁"与"礼"的统一。就人际传播而言,"仁"这一概念的提出为平等传播关系的建立提出了理论依据。孔子的传播思想博大精深,包罗万象,涉及传播符号、传播目的、受众思想、舆论思想、传播环境等诸多方面。其对传播符号的论述涉及传播符号的划分、语言的遮蔽性、语言的工具性、传播符号的规范、语言表达的有限性和无限性、形式与内容等方面;其传播目的论带有很强的实践理性色彩,认为传播的目的在于由"学"而"习",在于"言"和"行"的统一;风草论是孔子受众思想的重要方面,他一方面认为君子对民众的教化恰如风过草偃,效果明显,另一方面又认为传播威力虽然巨大,但也有一定限度,取得理想的传播效果非一日之功,这比"魔弹论"更加客观;历史传播方面,他认识到"载之空言"和"见之于行事"两种传播方式迥异的传播效果,发明了"托古立言"的传播方式;他还强调在舆论与独立思考之间加以平衡,既重视舆论又不盲从。     

落下闳的族属之源暨浑天说、浑天仪所起源的族属

落下闳为巴人之源出赤狄支系皋落氏者,汉代浑天仪由落下闳始造,浑天仪所本理论为浑天说,而由落下闳的族属及其郡望学统、战国测星和西汉改历的史实、浑天思想的神话来源等观之,浑天说、浑天仪或非先秦华夏之族的旧学古器,而极可能起源于四夷中的狄、巴之族。     

基于符号吸引理论的广南地母文化旅游开发

地母文化是遍布于世界各地由原始崇拜演化而来的文化现象。笔者在对我国地母文化旅游资源的调查研究过程中，将符号吸引理论运用于广南地母文化旅游区的旅游规划设计，为广南地母文化符号的旅游产品开发提供科学依据。     

顺应论视域下的企业网站翻译问题探析

根据Verschueren的语言顺应理论,翻译是译者对原文和译文的语言结构以及语境关系不断顺应的动态过程,但在企业网站翻译中,未对译文做出动态顺应的例子比比皆是,影响了网站的宣传推介作用。以平湖服装企业的网站英译为例,从语言结构和语境关系两个方面分析网站英译存在的问题,并提出相应的解决方法。     

禁忌语的“言有所指”刍议

语言学家奥斯汀在他的言语行为理论中把施为句分成三种：以言指事、以言行事和以言成事。我们借用奥斯汀的以言指事之称，认为语言中的禁忌语也是“言有所指”，指代的是客观世界中人们所避讳的事物和理念，因此被禁忌。禁忌语的“言有所指”大致可以分为人称代词指称语类、专有名词指称语类、普通名词指称语类三个类别。人们之所以禁忌这些言语，是混淆了“能指”和“所指”之间的关系。     

追寻失落的记忆——泰傣民族起源研究述论

泰傣民族起源研究是学术界的热点。本文梳理了泰傣民族起源研究从"南迁说"到"土著说",再到"西迁说"的演变过程,并就相关问题作了评论。     

An Examination of How Supervisors Influence Their Subordinates to Engage in Environmental Behaviors

Employee engagement in environmental behaviors is an important topic in operations management. Drawing upon stakeholder, commitment, and organizational support theories, this study creates and tests an empirical model of how store managers (i.e., supervisors) influence their direct reports (i.e., subordinates) to become engaged in environmental behaviors. Based on a dataset derived from supervisors and their subordinates who are employed at the same grocery store location across a large retail grocery chain, we test our study's nomological model and find support for the linkages proposed. Key research and managerial implications are discussed.     

A Business Model Innovation Typology

An effective business model is the core enabler of any company's performance. Business model innovation is not only becoming more and more important due to increasing and globalizing competition, but also an enormous challenge, both theoretically and practically. Although many managers are eager to consider more disruptive changes to their business model, they often do not know how to articulate their existing or desired business model and, even less so, understand the possibilities for innovating it. One of the steps toward developing more theoretical insight and practical guidelines is the identification of types and the development of a typology of business model innovations. Ten retrospective case studies of business model innovations undertaken by two industrial companies provide the empirical basis for this article. We analyzed the characteristics of these innovations as well as their success rates. The findings suggest that there are indeed various business model innovation types, each with its own characteristics and challenges.     

论马克思理论的逻辑起点与出发点

马克思理论的逻辑起点是“本质的人”,出发点是“现实的人”。马克思理论的出发点和逻辑起点的区分,标志了马克思思维方式的彻底变革,为马克思理论的产生和形成奠定了科学的基础。同时,它对我们深化理解马克思理论和构建社会主义和谐社会来说有着极其重要的理论和实践意义。     

《中国少数民族文艺理论集成》注释误漏举隅

《中国少数民族文艺理论集成》一书的出版填补了我国文艺理论研究史上的不少空白.但由于此书成于众手,错舛之处亦在所难免,按页码顺序从该书中可拣出除刘禹锡部分(刘禹锡部分有另文论之)之外的、有明显误漏的注释十二条,并有翔实的史料可为此举证.