“Comments are disabled for this video”: A technological affordances approach to understanding source credibility assessment of CSR information on YouTube

Scarce research has focused on the technological aspects of social media in CSR communication. Many public relations practitioners are reluctant to interact online although social media platforms such as YouTube provide two-way communication interface. Using the MAIN model, this study explored how bandwagon cues (more likes/dislikes) and interaction cues (enable/disable commenting) influence the perceived source credibility assessment (trustworthiness, goodwill, and competence) of CSR information on YouTube. Through a 2 × 2 factorial experiment (N = 204), no interaction effects were found in general; but a main effect of the enabling comment interface existed toward the perceived trustworthiness of the company regardless of likes/dislikes received on the CSR video, which further leads to individual’s attitudes toward the company’s CSR efforts. The finding paves a way for an explanation of the effectiveness of enabling the commenting function of using YouTube to enhance CSR communication.     

The effect of comment moderation on perceived bias in science news

Uncivil comments following online news articles about issues of science and technology have been shown to lead to biased interpretations of the news content itself. Using an experiment embedded in a nationally representative survey, we provide evidence that cues about comment moderation ? even without any change in the comments themselves ? have the potential to alleviate this so-called nasty effect. Participants exposed to uncivil comments that appear in a moderated environment were less likely to perceive bias in the news article itself. Importantly, perceptions of bias among respondents exposed to the uncivil, moderated stimulus were comparable to those of respondents who viewed both moderated and unmoderated civil comments. Our results suggest that visible cues about comment moderation are a potentially valuable endeavor for news organizations, especially in an age of declining profit margins.     

论孟子《诗》说在汉代的影响——以齐诗为例

汉代四家诗在《诗》义阐释过程中,无不突出强调《诗》的王道政教意义,而淡化对《诗》的原始意义的探寻,这是汉《诗》的经学化阐释的重要表现,这一特点又以齐诗为最,齐诗明确把“匡扶邦家”做为诗学传播的主旨,并将《诗》广泛用于劝谏。然而这一经学化特点的源头何在,一直难有定论。通过对齐诗与孟子诗学观的比照发现,齐诗的经学化特征源于对孟子“王者之迹熄而《诗》亡”观点的承袭和践行。     

消费者感知的在线评论有用性影响因素研究

针对网上大量在线评论的有效识别和影响因素问题,从评论发布者和评论本身特性角度,选择了亚马逊网站上化妆品和数码相机两类产品总投票数不少于2的595条有效评论进行实证研究。结果表明：中立评论、客观评论标题的有用性更高;积极情感倾向的评论对评论有用性有着显著的正影响;验证了评论发布者属性对在线评论的间接影响效应：评论者空间排名和历史评论数量通过评论长度和评论情感倾向间接地影响评论有用性;产品类型对评论长度和发布者历史评论数量的调节效应显著;评论长度与评论的有用性存在正相关关系,在搜索型产品中更加显著;历史评论数量与评论有用性存在负相关关系,在搜索型产品中更加显著。     

YOUTUBE,TWITTER AND THE OCCUPY MOVEMENT

Videos stored on YouTube served as a valuable set of communicative resources for publics interested in the Occupy movement. This article explores this loosely bound media ecology, focusing on how and what types of video content are shared and circulated across both YouTube and Twitter. Developing a novel data-collection methodology, a population of videos posted to YouTube with Occupy-related metadata or circulated on Twitter alongside Occupy-related keywords during the month of November 2011 was assembled. In addition to harvesting metadata related to view count and video ratings on YouTube and the number of times a video was tweeted, a probability sample of 1100 videos was hand coded, with an emphasis on classifying video genre and type, borrowed sources of content, and production quality. The novelty of the data set and the techniques adapted for analysing it allow one to take an important step beyond cataloging Occupy-related videos to examine whether and how videos are circulated on Twitter. A variety of practices were uncovered that link YouTube and Twitter together, including sharing cell phone footage as eyewitness accounts of protest (and police) activity, digging up news footage or movie clips posted months and sometimes years before the movement began; and the sharing of music videos and other entertainment content in the interest of promoting solidarity or sociability among publics created through shared hashtags. This study demonstrates both the need for, and challenge of, conducting social media research that accommodates data from multiple platforms.     

“新批评”与小说评点之可比性研究

英美新批评和明清小说评点是没有任何授受关系的诗学理论,属于不同的诗学体系。其共同的具有创新性的对文学文本的高度重视、对文本类似的细读方法、近似的早亡命运,以及“不足阐释”和“过度阐释”的明显差异使二者的可比性研究成为可能。这种比较研究的目的是找出共同的诗学问题和诗学规律,寻求在阐释、理解文本方面所能给予我们的诗学启发。     

中国近代的宪政思潮及评析

发端于近代鸦片战争后的中国宪政运动是西学东渐影响的结果,更是救亡图存、实现民族振兴的被迫选择。中西社会背景、国情及所面临的问题的截然不同,导致中国宪政的价值目标和内涵与西方判然有别,这恰恰反映了特定历史阶段中国的国情与社情。     

孔、孟、荀三家说《诗》差异及其原因探析

儒家学派的三位大师孔子、孟子和荀子对《诗经》都有深刻的研究,但三家用《诗》、说《诗》的角度却不尽相同：孔子着重从道德教育角度以兴说《诗》,孟子注重从辩难角度以意说《诗》,荀子则擅长从修辞角度来阐述《诗》的文学价值。三家说《诗》不同之最大原因在于时代赋予的命题不同。     

艰难的超越--沈从文早期散文散论

沈从文的文学成就是“乡下人”在城里奋斗的结果,可以说,现实与超越、自卑与自傲交织的心态是沈从文早期创作发展的持久的动力之源,并决定着他作品的基本素质。在对沈从文散文进行历史性扫描中得出一个结论:超越,构成了沈从文心理演进的重要特征。     

Performing Gender on YouTube

The contemporary online environment is often touted as a democratic space, open to perspectives that might regularly be excluded from professionally-controlled media platforms. However, females are underrepresented on YouTube, a popular video-sharing internet social media platform. This underrepresentation of women suggests that gender matters on YouTube. In order to contribute to research on gender dynamics on YouTube, this study focuses on the most-subscribed female YouTuber, Jenna Mourey. The first part investigates the degree to which Mourey's YouTube reception could be understood as misogynistic and hostile. To this end, comments on Mourey's top-ten videos were compared to viewer comments on the top-ten videos of a male counterpart: Ryan Higa. The second part of the study focuses on the content and style of Mourey's video oeuvre in order to contribute to research on YouTubers who successfully negotiate a hostile environment. Mourey's tendency to perform gender extremes—both masculine and feminine roles—is an ongoing feature of her videos, allowing her to simultaneously critique and benefit from traditional gender roles. This two-part study of gender on YouTube thus both supports research describing harsh responses to women on video-sharing sites and offers one YouTube performer's strategy for achieving success in this environment.