Teaching Students to Challenge the War-as-Justice Rhetoric

This paper will examine former supermodel Tyra Banks as a contemporary “celebrity entrepreneur,” focusing on Banks' recent shift from television persona to multimedia icon within a neoliberal popular culture. I argue that our contemporary new media environment, marked by convergent media texts, self-branding, and interactivity, provides an ideal space for Banks to produce and globally circulate her postfeminist star text. Through her websites, Facebook, and Twitter confessionals, Banks is able to successfully navigate the contradictory discourses that insist female celebrities be both “authentic” selves while maintaining a disciplined, hegemonic femininity that becomes legitimized and naturalized. I conclude that while Banks' mobilization of a hypervisibility and sense of individual agency generates an authenticity that may resonate with her fans, she remains contained by the neoliberal and postfeminist discourses that allow her to have such a prominent Internet presence. Consequently, this paper serves to raise unexplored questions about the relationship between celebrity culture, postfeminist and neoliberal subjectivities, and new media.     

My Job is Me

My aim in this paper is to think through a number of issues concerning the relationship between postfeminist/neoliberal brand culture, celebrity femininity and commodified authenticity. Using the case study of British glamour model and media mogul Katie Price, I suggest that the affective and commercial appeal of postfeminist celebrity culture depends on the commodification and gendering of authenticity whereby the currency of “realness” in the current media economy is harnessed to neoliberal and postfeminist expressions of (self-)branding, entrepreneurship and feminine agency. I argue that the “Katie Price” brand makes use of a series of authenticating strategies to involve consumers in the construction and assessment of postfeminist celebrity subjectivity. In particular, I focus on three tropes that occur in conjunction with this type of authenticity in consumption: personal narrativization, class groundedness, and entrepreneurial/plastic femininity.     

传播学视野下的网络红人现象解读

网络红人是指利用网络媒体制造的明星,是属于"草根的一代",他们在网络上迅速走红,成为一种热点现象,是网络媒体发展历程的生动写照和深刻诠释。本文从传播方式、受众分析、媒介分析三个传播学角度对"网络成名"现象进行了全面分析,作出了较为深刻、透彻的解读;并且探究了这种现象对现代社会的影响;最终强调应正视网络红人现象对公众思想领域的影响,以期能够更好的引导、整合舆论,为社会及受众服务。     

试论中国明星广告与受众媒介素养问题

明星做广告代言人在中国的广告界成为一种流行的现象。它不仅活跃了沉寂的中国广告界,而且肯定了受众在消费活动中的积极性与主动性。但是近几年明星代言产品所引发的法律纠纷让中国民众对明星广告的真实性与可信度产生了质疑。但令人困惑的是,在中国掀起巨大风波的明星广告,至今依然以牛市的姿态涌现,这便迫使人们认真地去思考一些问题。本文就广告信息中的两个主体：作为传播者的明星与作为消费者的受众,以及他们的传播意识与消费意识进行一定的探究,而关注与评价的焦点主要锁定在消费者及其消费意识方面。     

河南名人文化与旅游开发

河南名人文化资源丰富而厚重,可以满足不同文化价值需求的游客文化旅游的需要。河南在名人文化旅游资源开发方面应增强危机意识,提高竞争能力,采取有力措施,实现名人文化资源向名人文化旅游经济增长点的转化。     

民族地区网红经济的生成逻辑、演化路径与经济社会影响研究

网红是随着互联网发展而出现的一种新兴群体,随之产生的网红经济是一种新型商业模式。近年来,随着互联网的普及和脱贫攻坚战的推进,我国民族地区网红经济发展速度迅猛。网红经济在帮助民族地区民众增收脱贫和推动地方经济发展方面发挥了重要作用。文章结合网红经济的生成逻辑和演化路径,对民族地区网红经济的生成逻辑、演化路径进行了探究,分析了网红经济对民族地区经济社会的影响,摸清了网红经济在民族地区发展遇到的困境,并从基础设施建设、质量监管体系、特色民族文化等角度提出相关政策建议。     

从科学家到社会贤达：角色定位与社会功能

科学家与社会贤达是两种不同的社会角色.值得注意的是,当科学家以其专业成就获得较高的社会声望,成为社会贤达之后,常常容易发生两种解色之间游走的情形,亦即功能倒错.所以,在现代社会中,并不是所有科学家都能从科学家转变为社会贤达的.     

历史文化名人遗迹保护与开发对策——以清朝张鹏翮遗迹为例

以清朝康熙、雍正年间的清官和治河名臣张鹏翮为例,探讨历史文化名人遗迹的保护与开发对策。张鹏翮留存在川渝地区的历史文化遗迹主要有位于蓬溪县两河口的张鹏翮出生地和张氏祠堂,位于遂宁市船山区小东街的张鹏翮府第御书楼,位于重庆市潼南县庆元山的张鹏翮墓地和张公祠等。保护与开发张鹏翮在川渝地区遗迹要坚持整体开发、协调开发与保护性开发的理念;坚持整体开发与突出亮点相结合、协调开发与资源重组相结合、保护遗迹与旅游开发相结合。     

“I Am…”: Caitlyn Jenner,Jazz Jennings and the cultural politics of transgender celebrity

In the twenty-first century, the visibility of transgender celebrities appears greater than ever. Whilst scholarly work has analysed, and continues to analyse, representations of trans celebrities, this research has largely approached these figures as significant because they make transgender visible, rather than because of the more specific fact that they are celebrities. This article interrogates the role of discourses and tropes of celebrity itself in enabling particular incarnations of trans subjectivity to become intelligible within popular culture. Focusing upon the examples of Caitlyn Jenner and Jazz Jennings, two of the most widely circulated trans celebrities in the contemporary moment, I argue that the tropes of authenticity, self-reflexivity, self-revelation and manufacture central to celebrity culture, have functioned as core discursive frameworks through which Jenner and Jennings’ transgender identities have been rationalised within the popular media. In becoming legible as transgender through celebrity, I argue that Jenner and Jennings’ media narratives have worked to confer recognisability to a highly limited model of transgender life, fraught with exclusions around race and gender normativity.     

网红直播带货营销机制研究 ——基于品牌价值共创视角

受益于数字化技术和服务的创新发展,国内各类直播APP与直播门户网站随之兴起,网红直播带货营销也应运而生。基于品牌价值共创视角,研究了网红直播带货营销机制,认为网红直播带货营销是消费者参与下的多品牌价值共创互动行为,是对消费者品牌体验价值的重塑。消费者主要与网红个人品牌、待售产品(服务)品牌、直播平台品牌展开价值共创,其中网红个人品牌发挥着品牌价值纽带作用,将各方有效链接,信息流与物流则发挥了重要支持作用。消费者品牌偏好决定了各方在网红直播带货营销中的品牌价值共创路径。消费者偏好网红个人品牌时,应以直播内容营销为核心,重视消费者情感体验;消费者偏好待售产品品牌时,应以品牌社群营销为核心,重视消费者产品体验;消费者偏好带货平台品牌时,以品牌电商营销为核心,重视消费者购物体验。