限量促销诱发的前瞻性情绪及其作用机制

摘要:为探讨限量促销诱发的前瞻性情绪及其对购买意愿的作用机制,根据促销决策及目标导向型决策理论,在将前瞻性情绪分为“希望、焦虑、预期欣喜和预期后悔”的基础上,结合限量方式、产品类型及限制数量3个因素,借助5个心理学实验进行检验.研究发现:1)生产型限量与销售型限量方式对前瞻性情绪及购买意愿的影响有显著差异,且生产型限量的影响更大;2)限量方式对前瞻性情绪及购买意愿的影响会受到产品类型的调节.炫耀品更适合使用生产型限量促销,非炫耀品更适合使用销售型限量促销;3)在炫耀品情境下,限量方式对前瞻性情绪及购买意愿的影响会受到限制数量的调节;4)在炫耀品情境下,一元线性回归结果显示,希望、焦虑、预期欣喜、预期后悔对购买意愿的影响都显著,但多元线性回归显示,希望的影响最大,预期后悔与预期欣喜紧随其后,而焦虑则不显著.以上研究结论不仅对企业提升限量促销效果有益,而且有助于深入理解前瞻性情绪的作用.     

The event of death: Reflections on the dynamics of emotions and embodied resistance in the Moroccan Contexts of hirak (movement) and la hirak ((non)movement)

This paper studies the role of emotions in creating spectacular revolt situations. We underline the travelling competence of sentiments and their power in crafting trans-local moments of embodied resistance. In contemporary Moroccan society, the adaptation of the Bouazizian style of protest has been a reaction to the prevailing feelings of worthlessness gripping the common citizen. The images of wasted beings in the post-2011 atmosphere have been associated with instances of social insurgence, by individuals who attempt self-immolation, or citizens treated by figures from the centre (e.g. police, public figures) in a way that inculcate in them powerful feelings of abjection, after which they feel irreparably delinked from their sense of humanity. This paper seeks to demonstrate how practices of al-hogra (humiliation) have produced cultural forms of abjection that could also be traced in the way common people inferiorize one another in everyday life through the use of a terminology of trash. By disclosing people’s non-subtle armaments of protest (i.e. self-immolation), we contend that resistance and its various trances, as well as the emotions that prompt them, have their origin in the reality of the body, realistic visions of the body owner and his/her awareness of the potential for realization (through it). Hence we will examine how vulnerable people manipulate the three conditions of corporeality, corporealism and corporealization, to subvert the humiliation and symptoms of social death imposed on them by the regime.     

冯梦龙的文学思想及其儒学根源

冯梦龙是一位致力于通俗文学的创作与批评的文学家。冯梦龙的尚俗主张主要是就文学体裁而言．冯梦龙的“情教”说,本源于儒家的学术思想．冯梦龙的文学直接承嗣了李贽,汤显祖、袁宏道等人的文学主张,并在俗文学领域中得到了新的拓展。     

银行服务失误对消费者情绪和行为的影响

采取情景模拟方法和通过实证研究,发现银行三类服务失误对消费者外在负面情绪、内在负面情绪和抱怨行为都有显著影响,消费者负面情绪对抱怨行为和转换行为有显著影响,银行服务失误和消费者抱怨行为并不必然导致转换行为,这些结论弥补了理论界在此领域的研究不足,并有助于推动银行重视服务失误和正确对待消费者抱怨,进而提升整体服务质量。     

“I am a fat baby,who moved to a fat child,who moved to a fat teenager,who moved to a fat adult”: Women’s reflections of a lifetime of body and weight concern

The present study explored how women aged 50–65 years reflect and make meaning of a lifetime of body and weight struggles. Seven purposefully selected women with longstanding body image challenges participated in interviews and reflected on their perceptions, thoughts, and emotions around their body and weight since childhood. Findings revealed consistent and consuming concerns about the body; prevalent body-related self-conscious emotions; influential social experiences that impact physical self-perceptions; and enduring impacts of weight bias, stigma, and discrimination. Collectively, these findings provide support for the stability of body disturbances and highlight the need to explore the unique body-related narratives of women in midlife.     

From peaceful marches to violent clashes: a micro-situational analysis

Recent studies point to the relevance of situational factors in the emergence of violence. This paper applies these insights to a systematic analysis of how and why peaceful protest marches transform into violent clashes. It focuses on the micro-situational patterns and emotional dynamics during protests. The exploratory study compares 20 peaceful and violent protests of the Global Justice Movement in the United States and Germany. It employs a triangulation of visual data with document data. The study relies on in-depth qualitative analysis, based on the principles of process tracing. Findings suggest that in those protests where violence emerges, a prior micro-situational pattern is systematically visible. The discussion of exemplary cases shows that two emotional phases precede the outbreak of violence. These phases emerge in a specific temporal danger zone of 1–3 h after the start of a protest. Further, specific triggering moments seem to prompt the outbreak of violence, like the breaking-up of police–protester lines, actors being outnumbered, or falling down. The emotional dynamic between protesters and officers during a protest likewise influences the intensity of violence and how violent situations end. Consequently, the paper suggests that actors need to go through a confrontational micro-situation in a demonstration in order to be able to use violence.     

Socio-psychological barriers for peace making and ideas to overcome them / Barreras sociopsicológicas para la paz e ideas para superarlas

Intensive and violent intergroup conflicts that rage in different parts of the world are real. These conflicts center over disagreements focusing on contradictory goals and interests in different domains and must be addressed in conflict resolution. It is well known that the disagreements could potentially be resolved if not the powerful socio-psychological barriers which fuel and maintain the conflicts. These barriers inhibit and impede progress towards peaceful settlement of the conflict. They stand as major obstacles to begin the negotiation, to continue the negotiation, to achieve an agreement and later to engage in a process of reconciliation. These barriers are found among both leaders and society members that are involved in vicious, violent and protracted intergroup conflicts. They pertain to the integrated operation of cognitive, emotional and motivational processes, combined with a pre-existing repertoire of rigid supporting beliefs, world views and emotions that result in selective, biased and distorted information processing. This processing obstructs and inhibits the penetration of new information that can potentially contribute to facilitating progress in the peace-making process. The paper elaborates on the nature of the socio-psychological barriers and proposes preliminary ideas of how to overcome them. These ideas focus on the unfreezing process which eventually may lead to cessation of adherence to the repertoire that supports the continuation of the conflict, its evaluation and arousal of the readiness to entertain of alternative beliefs that support peace making.     

Emotions in the Practice of Systemic Therapy

Emotions are connected to meaning making in human interactions. This can be seen not just in terms of the immediate participants and their developmental history but also through broader cultural, social, and gender lenses. In times of relational tension, which require system flexibility, some emotional interaction can constrain alternative actions or meanings being constructed. Therapists can hypothesize about these emotional dances (including those that are taking place in the therapist/client system) and such hypotheses can inform interventions aimed at generating different emotional sequences. If participants in therapy experience alternative emotional responses as a result of therapeutic intervention, then change can occur (e.g., a greater sense of agency or hope, or a different perception of the situation).