限量促销诱发的前瞻性情绪及其作用机制

摘要:为探讨限量促销诱发的前瞻性情绪及其对购买意愿的作用机制,根据促销决策及目标导向型决策理论,在将前瞻性情绪分为“希望、焦虑、预期欣喜和预期后悔”的基础上,结合限量方式、产品类型及限制数量3个因素,借助5个心理学实验进行检验.研究发现:1)生产型限量与销售型限量方式对前瞻性情绪及购买意愿的影响有显著差异,且生产型限量的影响更大;2)限量方式对前瞻性情绪及购买意愿的影响会受到产品类型的调节.炫耀品更适合使用生产型限量促销,非炫耀品更适合使用销售型限量促销;3)在炫耀品情境下,限量方式对前瞻性情绪及购买意愿的影响会受到限制数量的调节;4)在炫耀品情境下,一元线性回归结果显示,希望、焦虑、预期欣喜、预期后悔对购买意愿的影响都显著,但多元线性回归显示,希望的影响最大,预期后悔与预期欣喜紧随其后,而焦虑则不显著.以上研究结论不仅对企业提升限量促销效果有益,而且有助于深入理解前瞻性情绪的作用.     

The event of death: Reflections on the dynamics of emotions and embodied resistance in the Moroccan Contexts of hirak (movement) and la hirak ((non)movement)

This paper studies the role of emotions in creating spectacular revolt situations. We underline the travelling competence of sentiments and their power in crafting trans-local moments of embodied resistance. In contemporary Moroccan society, the adaptation of the Bouazizian style of protest has been a reaction to the prevailing feelings of worthlessness gripping the common citizen. The images of wasted beings in the post-2011 atmosphere have been associated with instances of social insurgence, by individuals who attempt self-immolation, or citizens treated by figures from the centre (e.g. police, public figures) in a way that inculcate in them powerful feelings of abjection, after which they feel irreparably delinked from their sense of humanity. This paper seeks to demonstrate how practices of al-hogra (humiliation) have produced cultural forms of abjection that could also be traced in the way common people inferiorize one another in everyday life through the use of a terminology of trash. By disclosing people’s non-subtle armaments of protest (i.e. self-immolation), we contend that resistance and its various trances, as well as the emotions that prompt them, have their origin in the reality of the body, realistic visions of the body owner and his/her awareness of the potential for realization (through it). Hence we will examine how vulnerable people manipulate the three conditions of corporeality, corporealism and corporealization, to subvert the humiliation and symptoms of social death imposed on them by the regime.     

Communication and representation of risk in health crises: the influence of framing and group identity / Comunicación en crisis sanitarias y representación del riesgo. La influencia del framing y la identidad grupal

Based on the Social Representations Theory (SRT) applied to the social construction of risk and the role played by group identities, this study examines the construction of risk created by the mass media in health epidemics. An experimental design with split-ballot questionnaire and 319 participants was used in which message framing (human interest vs. attribution of responsibility) and proximity (high vs. low) were manipulated for a high invulnerability identity (youth) vs. a low invulnerability identity (elderly) population. Results showed that the human interest framing increased the perception of risk, especially when the proximity of the epidemic was high; this effect was explained by people’s emotional response. Furthermore, youth projected the risk towards ‘the other’ in order to protect their invulnerability identity. Finally, we stress the importance of the SRT on a theoretical and applied level for risk communication in health crises.     

From peaceful marches to violent clashes: a micro-situational analysis

Recent studies point to the relevance of situational factors in the emergence of violence. This paper applies these insights to a systematic analysis of how and why peaceful protest marches transform into violent clashes. It focuses on the micro-situational patterns and emotional dynamics during protests. The exploratory study compares 20 peaceful and violent protests of the Global Justice Movement in the United States and Germany. It employs a triangulation of visual data with document data. The study relies on in-depth qualitative analysis, based on the principles of process tracing. Findings suggest that in those protests where violence emerges, a prior micro-situational pattern is systematically visible. The discussion of exemplary cases shows that two emotional phases precede the outbreak of violence. These phases emerge in a specific temporal danger zone of 1–3 h after the start of a protest. Further, specific triggering moments seem to prompt the outbreak of violence, like the breaking-up of police–protester lines, actors being outnumbered, or falling down. The emotional dynamic between protesters and officers during a protest likewise influences the intensity of violence and how violent situations end. Consequently, the paper suggests that actors need to go through a confrontational micro-situation in a demonstration in order to be able to use violence.     

“I am a fat baby,who moved to a fat child,who moved to a fat teenager,who moved to a fat adult”: Women’s reflections of a lifetime of body and weight concern

The present study explored how women aged 50–65 years reflect and make meaning of a lifetime of body and weight struggles. Seven purposefully selected women with longstanding body image challenges participated in interviews and reflected on their perceptions, thoughts, and emotions around their body and weight since childhood. Findings revealed consistent and consuming concerns about the body; prevalent body-related self-conscious emotions; influential social experiences that impact physical self-perceptions; and enduring impacts of weight bias, stigma, and discrimination. Collectively, these findings provide support for the stability of body disturbances and highlight the need to explore the unique body-related narratives of women in midlife.     

论声乐表演如何以声传情

歌唱是情感的艺术,以声传情,以情动人,情声交融,声情并茂是歌唱者追求的理想目标。但也有不少歌者舍本逐末．一味追求声音的炫技或表演的花哨,以至于所唱之曲难有动人心扉之妙。从情与声的关系展开分析,就如何才能以声传情、声情并茂等问题进行探讨,以期帮助歌唱者树立良好歌唱理念。     

Living in the shadow of occupation: Life satisfaction and positive emotion as protective factors in a group of Palestinian school children

Starting from perspectives on functioning and wellbeing, the aim of the present study was to investigate positive and negative affect, self-perceived life satisfaction and happiness in a group of 74 Palestinian children exposed to political violence. We hypothesized that the children in our sample would display generally satisfactory wellbeing and good functioning in terms of positive affect, life satisfaction and happiness, despite their negative life conditions. Both quantitative and qualitative analysis of the dimensions of participants' wellbeing was carried out. In particular, we explored the ecological dimensions affecting the wellbeing of Palestinian children through content analysis of narratives produced by the group of participants. Positive emotions were found to contribute to wellbeing and life satisfaction in children, acting as protective factors in dealing with daily violence. The children displayed a range of personal resources facilitated above all by the functioning community structure supporting them. Implications for clinical intervention are discussed.     

Socio-psychological barriers for peace making and ideas to overcome them / Barreras sociopsicológicas para la paz e ideas para superarlas

Intensive and violent intergroup conflicts that rage in different parts of the world are real. These conflicts center over disagreements focusing on contradictory goals and interests in different domains and must be addressed in conflict resolution. It is well known that the disagreements could potentially be resolved if not the powerful socio-psychological barriers which fuel and maintain the conflicts. These barriers inhibit and impede progress towards peaceful settlement of the conflict. They stand as major obstacles to begin the negotiation, to continue the negotiation, to achieve an agreement and later to engage in a process of reconciliation. These barriers are found among both leaders and society members that are involved in vicious, violent and protracted intergroup conflicts. They pertain to the integrated operation of cognitive, emotional and motivational processes, combined with a pre-existing repertoire of rigid supporting beliefs, world views and emotions that result in selective, biased and distorted information processing. This processing obstructs and inhibits the penetration of new information that can potentially contribute to facilitating progress in the peace-making process. The paper elaborates on the nature of the socio-psychological barriers and proposes preliminary ideas of how to overcome them. These ideas focus on the unfreezing process which eventually may lead to cessation of adherence to the repertoire that supports the continuation of the conflict, its evaluation and arousal of the readiness to entertain of alternative beliefs that support peace making.