旅游企业网络营销的盈利路径分析

分析了主流网络营销路径的优势,指出存在应用层次低,过度依赖分销、产品同质化严重、专业知识和人才不足、缺乏互动和交流几方面的不足,结合不同类型旅游企业的特点和发展阶段,提出可通过第三方代理平台、自建直销平台、淘宝网店直营、旅游团购、微博和社区营销五种盈利路径的选择和重视程度予以区分。     

社会化电子商务中卖家与非卖家信息分享行为差异

  目前社会化电子商务对用户分享行为的激励措施单一，缺乏吸引力，急需个性化的、有针对性的激励方式。社会化电子商务网站上，除了普通用户分享产品和购物信息外，一些电子商务卖家也分享产品相关信息以吸引消费者，拥有不同身份属性的用户被不同因素所激励。因此，为了设计个性化的激励方式，社会化电子商务平台需要进一步了解激励用户信息分享行为的关键因素的影响强度是否随着卖家与非卖家身份属性的不同而有所差异。         基于社会认知理论提出影响用户分享行为的关键因素，包括预期个人结果、预期社区结果和自我效能。采用目标理论，认为卖家为自我卷入型用户，非卖家为任务卷入型用户，并对卖家和非卖家不同身份用户的信息分享行为影响因素的差异建立理论研究模型。采用问卷调查法收集1 177位社会化电子商务用户的信息分享意愿及其影响因素的相关数据，运用Spss 19.0进行测量模型和t检验分析，以验证假设。         研究结果表明，结果期望和自我效能对信息分享意愿的影响强度在卖家与非卖家之间有显著的差异，卖家的分享意愿更多地受到预期个人结果和自我效能的影响，非卖家的分享意愿受到预期社区结果的影响。         研究结果拓展了社会化电子商务领域关于信息分享行为的相关研究，为后续研究提供了可能性。建议电子商务网站运营者在制定和实施激励计划时，应充分考虑用户的不同身份属性，有针对性地提供激励，以最大化地鼓励用户参与，保障网站健康发展。     

论电子商务与传统商务法律的冲突与协调

电子商务对传统商务法律规范产生强大的冲击,同时引发一系列新的法律问题.电子商务要求解决其与传统商务法律的冲突.解决两者间冲突的方法是:统一电子商务法律的基础,遵循WTO及国际规则,调整和修改传统商务法律,适时进行电子商务立法.     

电子商务环境下合作采购效益分析

合作采购是一种重要的企业间电子商务应用模式,成功实施合作采购需要供应链成员的积极参与。本文针对供应商采取的两种批发价定价策略,比较分析了协调成本对买主间合作采购动力及其总体采购成本的影响。其结果表明,只要协调成本较小,买主便具有合作采购动力,且无论供应商采取固定价格策略还是采取数量折扣策略,都存在一个协调成本临界值,当协调成本小于该临界值时,合作采购将同时减少买主与供应商的总体成本;当协调成本大于该临界值时,则总有一方的总体成本在合作采购中增加。     

薛福成法律思想述略

薛福成基于对时势的认识,提出"宜变古以就今"的变法观,为了维护国家主权和利权,倡导振兴商务,发展民族资本主义工商业,改良国家政治体制,注重研究公法和培养外交人才,以掌握西人的"富强之术".薛福成的法律观具有重要思想价值和启迪意义.     

电子商务中隐私权保护制度研究

本文以我国电子商务的发展环境为背景,探讨了电子商务中隐私权保护的必要性和现实性,并提出相应的隐私权保护原则和保护方式.     

移动商务企业可信服务研究

移动商务产业的快速发展,为中小企业提供了新的市场空间。然而,缺乏可信服务的移动商务市场中,企业服务失范问题突显。服务产品供求失衡、行业壁垒限制、价格决策主体单一、服务信息缺乏通透性是导致企业服务失范的原因。因此,为保障移动商务企业提供可信服务,需要融合政府指导、企业自律、行业监管等多方力量构建可信市场,需要从知名品牌、产品质量、业务流程及客户服务四个方面构建可信企业,并通过建设可信信息化平台、打破行业壁垒、规范企业服务、强化可信企业认证等策略优化移动商务企业管理。     

Ethical leadership,intrapreneurship, service innovation performance and work engagement in chambers of commerce and industry

ABSTRACT

The main purpose of this study which examines how it can be more effective in terms of organizational and managerial aspects with chambers of commerce and industry affiliated to The Union of Chambers and Commodity Exchanges of Turkey is to analyze the relationships between ethical leadership, work engagement, intrapreneurship, and service innovation behavior. In addition, it is to determine the role of mediation of work engagement effecting on intrapreneurship and service innovation behavior. For this purpose, quantitative analysis methods have been adopted. The data collected from 568 employees who were employed in chambers of commerce and industry operating in Turkey were analyzed. For the validity and reliability of the measurement tools, confirmatory factor analysis, the model’s good fit values and the AMOS Structural Equation Model were used. It was found that ethical leadership had statistically significant effect on employee engagement, intrapreneurship and the subscales of service innovation behavior (employee service innovation behavior and new service development). The results showed that work engagement partially mediated with ethical leadership effecting on intrapreneurship, ethical leadership effecting on the subscales of service innovation behavior. It is thought that the study is important in terms of providing empirical contributions to the ethical leadership, service innovation, intrapreneurship and work engagement literature. Finally, there are some limitations of the study and some suggestions are offered for future studies.     

商业模式创新:企业把握市场机会的金钥匙

在经历了要素驱动与投资驱动两个阶段之后,当前中国的大多数行业都已进入了同质化激烈竞争的时代,商业模式的趋同是其重要表现之一。产品创新所带来的先发优势持续时间越来越短,品牌的差别化塑造则需要长时间的积累,中国企业若要持续向更高境界迈进,商业模式创新就成为企业把握市场机会、更上一层楼的金钥匙。     

Strategic Motive for Introducing Internet Channels in a Supply Chain

Rapid advances of information technology in recent years have enabled both the manufacturers and the retailers to operate their own Internet channels. In this study, we investigate the interaction between the capabilities of introducing the Internet channels, the pricing strategies, and the channel structure. We classify consumers into two segments: grocery shoppers attach a higher utility from purchasing through the physical channel, whereas a priori Internet shoppers prefer purchasing online. We find that when the Internet shoppers are either highly profitable or fairly unimportant, the manufacturer prefers to facilitate the channel separation either through his own Internet channel or the retailer's. In the intermediate region, however, the manufacturer encroaches the grocery shoppers and steals the demand from the retailer's physical channel. With horizontal competition between retailers, a priori symmetric retailers may adopt different channel strategies as a stable market equilibrium. The manufacturer may willingly give up his Internet channel and leverage on the retailer competition. When the manufacturer sells through an online e‐tailer, Internet shoppers may be induced to purchase through the physical channel. This reverse encroachment strategy emerges because selling through the e‐tailer leads to a more severe double marginalization problem.