Continuity in Children's Relations with Peers

Social competence with peers of 55 (27 girls) children was examined from ages one to nine. In the toddler and preschool periods, social competence with peers was observed and rated by independent observers and rated by teachers. Teachers reported on children's social competence with peers at age nine. Children who engaged in more complex play with peers as toddlers were more prosocial, engaged in complex play, were less withdrawn as preschoolers, and were less aggressive and withdrawn as nine-year-olds. Children who were more aggressive and withdrawn as preschoolers were more aggressive as nine-year-olds.     

房地产品牌与情感决策消费者购买行为分析

本文以情感决策消费者的购房过程为研究对象,在论述体验房地产的来源、类型基础上,对房地产品牌与情感决策消费者购房行为作用机理进行分析,并与理性决策消费者购房过程进行对比。     

Communicating Risks and Benefits from Fish Consumption: Impact on Belgian Consumers' Perception and Intention to Eat Fish

Communicating about the health effects of fish and seafood may potentially result in a conflict situation: increasing intake is desirable because of health and nutritional benefits, but higher consumption may also lead to an increased intake of potentially harmful environmental contaminants. In order to anticipate the communication challenge this conflict may pose, the research presented here aimed to assess the impact of risk/benefit communication on Belgian consumers' fish consumption behavior and fish attribute perception. Data were collected in June 2005 from a sample of 381 women, aged between 20 and 50 years. An experimental design consisting of four message conditions (benefit‐only; risk‐only; benefit‐risk; and risk‐benefit) combined with three information sources (fish and food industry; consumer organization; government) was used. Exposure to the benefit‐only message resulted in an increase from a self‐reported fish consumption frequency of 4.2 times per month to an intended fish consumption frequency of 5.1 times per month (+21%), while fish attribute perceptions only marginally improved. The risk‐only message resulted in a strong negative perceptual change in the range of two points on a seven‐point scale. This translated into an 8% decrease of behavioral intention (from eating fish 4.5 times per month to an intention of eating fish 4.1 times per month). Balanced messages referring to both risks and benefits yielded no significant change in behavioral intention, despite a significant worsening of fish attribute perception. The presentation order of benefits and risks in the balanced message showed a tendency to affect both behavioral intention and attribute perception, with the first message component being most influential. Information source did not yield any significant impact either on behavioral intention or on attribute perceptions, independent of the message content. The results from this study provide valuable insights for future risk/benefit and balanced communication about seafood.     

A Conversation With Virus X: Outing a Malevolent and Subversive Force in Parents' Lives

The following conversation describes a narrative means of uncovering (or ‘deconstructing’) some of the invisible forces that undermine parents' capacities in caring for their children in preferred ways. In the authors' experience, parents can be hugely resourceful and provide a clear account of what they ‘should’ be doing, yet seem unable to act upon their own good advice — it is as though an external agent, named below as ‘Virus X’, prevents them from being the parents they would like to be. Through naming this external agent, identifying its influences and noticing parents' acts of resistance in the face of these influences, antidotes to Virus X can be developed. This paper describes the development of such an approach within a child behaviour management group. In keeping with the playful approach encouraged by narrative therapy, the authors of this paper join forces to act as investigative journalists in exposing Virus X to the readers.     

冲动性购买情境下消费者后悔影响的实证研究

采用情境投射与普通问卷相结合的多样化研究方法,探讨冲动性购买负面后果的影响以及不同归因的消费者受影响程度是否不同。结果表明,如果第一次冲动性购买行为带来负面后果,再次遇到类似情境时消费者的购买冲动性和认知评价都会受到较大影响,他们往往降低自身的购买冲动性,倾向于不再购买,并且对下一次购买具有负面的认知评价。同时,不同归因的消费者对再次冲动性购买的认知评价存在差异。     

投射偏差视角下的服务类品牌消费--以农村信息消费支付意愿为例

现将投射偏差模型框架引入服务类耐用品消费者均衡中,从理论上阐述投射偏差如何会导致消费者在服务类商品消费时无法达到效用最大化。研究采用实验和实地调研的方法,一共有251名人员参与了实验与调研,分析上网体验对于未来一年宽带的支付意愿影响。研究结果发现,人们在体验上网前后对于信息的认知状态有显著差异,没有上过网的人会基于当前的认知状态而低估未来一年宽带的效用,其支付意愿明显低于上过网的人,投射偏差在服务类耐用品的消费均衡中发挥了重要作用。     

生活的实践：新生代农民工的消费文化逻辑

针对新生代农民工的消费文化问题进行了实证调查,发现在流动的消费空间实践中,新生代农民工的消费文化有向城市社会靠近的趋势,但受传统习俗和价值规范影响,亦无法与城市消费文化融为一体,其现代建构将是长期的过程,可以通过新生代农民工城市空间的实践意义的重构来完成。     

负面网络消费者评论及商家回复对潜在消费者的影响

品牌归因与传播者归因对消费者购买意愿产生不同的影响.网络购物过程中高质量的负面消费者评论能够使潜在消费者产生较高水平的品牌归因,从而降低消费者的购买意愿.而商家针对高质量负面网络消费者评论的有效回复,可以取代负面评论而成为主导信息,降低消费者的品牌归因水平,进而提升购买意愿.网络消费者差评和商家回复同时存在时,针对一致性维度和区别性维度都可以使回复信息更加受到消费者的重视,从而作为潜在消费者信息处理过程的主导信息.同时,消费者的品牌归因水平还受到个人涉入度的影响.     

中英合作办学中学生学习行为方式的转变

中外合作办学项目是中外合作办学的一种形式,为广大学子出国深造提供了便利。然而,在国内外双校园合作培养模式下,已习惯了国内高等教育环境的学生能否适应国外高等教育体系是合作办学项目中需要关注的重要问题。以“3+1”中英合作办学项目为例,对英国高等教育管理手段、教学方法以及本科毕业设计(Final Year Project)进行分析,有助于中国学生在英国尽快转变学习方式以顺利完成学业,有助于国内教育阶段对教学改革进行更多有益的思考。     

消费者创新性对移动购物行为的影响机制研究--基于计划行为理论视角

计划行为理论是著名的态度行为关系理论,它对个体行为具有良好解释力和预测力。文章基于计划行为理论,实证研究了消费者创新性对移动购物行为的影响机制。结果表明：消费者创新性对移动购物主观规范影响不显著,移动购物主观规范对移动购物意向影响不显著;消费者创新性通过移动购物态度和移动购物知觉控制显著影响移动购物意向,进而显著影响移动购物行为;移动购物意向在移动购物知觉控制和移动购物行为的关系中起部分中介作用。