A comparative study of crisis communication strategies between Mainland China and Taiwan: The melamine-tainted milk powder crisis in the Chinese context

The purpose of this paper is twofold: (1) to identify and compare the crisis communication strategies (CCSs) that organizations used to respond to a congenetic melamine-tainted milk crisis in two Chinese societies (i.e., Mainland China and Taiwan), and (2) to explore the underlying political and media system reasons that led to the differences. Content analysis and discourse analysis of media coverage were used. The most significant finding is that Sanlu (a Mainland China-based organization) and KingCar (a Taiwan-based organization) demonstrated inverse pattern of the CCS adoption. Specifically, according to Coombs’ (1998) defense-accommodation continuum, Sanlu's CCSs moved from defensive to accommodative pole as time went by whereas, in contrast, KingCar started with accommodative strategies and moved towards the defensive pole gradually. Besides, the results showed that both organizations adopted denial, corrective action and apology strategies. However, on the Sanlu part, the most frequently used strategy was denial, while KingCar used justification most often. Moreover, this paper suggests that besides cultural dynamics, political and media systems also play a part in corporate selection of CCSs, and they are among the most important factors that should be taken into account to explain the differences in societies even with an identical traditional culture.     

Reconfigured Everyday Lives of Children from Divorced-Parent Families in Singapore

With the termination of a marriage, children involved inevitably experience dramatic changes in different facets of their lives. This article makes use of narrative accounts of divorced single parents to investigate how their marital dissolution has impacted and changed their children's lives. Empirical data was collected through semi-structured, in-depth interviews with 25 Singaporean divorced parents. Within the policy and social context of Singapore society, I highlight transformations in three specific aspects of the children's lives: one, the reconfigurations of familial relationships and formation of a new family unit; two, the creation of and adaptation to new family practices and routine; three, the adoption of new social identity following parental divorce. This article hopes to present a more nuanced understanding of the divorce experience by emphasizing both the precarious and productive aspects in the children's lives, contra to the existing divorce literature that typically focuses on the former.     

后现代语境下网络造句现象的解读与反思

后现代语境下的网络造句既是一种文化现象,也是一种社会现象。它采用复制拼贴、移植杂揉、反讽戏谑等手法,把“娱乐至死”精神发挥到极致,刻画出了一幅全民参与的狂欢图景。并非所有的网络造句现象都是无实质意义的娱乐化产物,有相当部分的网络造句现象来源于现实社会问题,只不过表达形式采取了娱乐式的戏谑手法。然而过度娱乐化,却会造成文化消费主义、虚无主义、非理性主义、个人主义伴随着网络造句现象不断蔓延。为此,需要对后现代语境下网络造句现象的消极影响进行理性反思,有针对性地加以消解,从而保障虚拟社会得以秩序化运行。     

The Impact of Change within the “Cultural Context” of the Contemporary Art of Qiang Paper Cutting-Based upon an Investigation of the Art of Paper -Cutting in Mao County

The original meaning of “cultural context” refers to the socio -cultural background relating to language communication .The cultural context of the Qiang art of paper -cutting in Mao county discussed i...     

自然语言逻辑预设问题探究

预设的研究,无论是运用"恰当性"方式的角度;还是命题"真值条件"方式的角度,都不能只关注语言的表达功能,而且还必须关注语言的传达交际功能.在分析语境运用条件及语用语境基础上,研究自然语言逻辑预设的特征、功能及作用尤有意义.     

电视自我宣传广告的语言分析

电视自我宣传广告是对电视台、专业频道或其栏目本身进行宣传的广告,属于新兴的广告模式。电视自我宣传广告的传播受多种语境因素的制约,因而形成了具有自身特色的语用现象。     

语用中的话语歧义及其翻译中的语用策略

从语言学的角度研究语言中的歧义现象由来已久。本文拟从语用学的新视角,以奥斯丁-塞尔的言语行为理论为依据,结合具体语境,着重探讨无意和有意两种话语歧义并提出相关的翻译策略。     

文学创作的爱情与责任书写

《长恨歌》、《梧桐雨》和《长生殿》三部文学作品遵循了两大规律,即爱情与责任双线并行的文脉规律、爱情与责任双线汇聚生成结局规律。两者对立时悲剧发生,和解时成功团圆。而且这两个规律也通适于多数古代爱情作品。规律存在的根本原因是自由爱情的享有者与责任自觉的担负者必须是同一主体。两大规律的发现,既昭示了古代自由爱情通向现代爱情的必由之路,也使我们对当下文学研究以及创作中把爱情或责任,尤其是前者绝对化的趋势提出质疑。     

语境在文学翻译中的运用

本文主要探讨语境理论在翻译实践中的运用。     

道德权利如何为正当的权利体系奠基

让法律权利趋向道德权利的正当性,并以此明确权利的道德性,是建构具有普遍伦理本质的权利体系的基础环节.道德权利没有使人走向道德善的功能,却是禁止道德恶产生的工具,因为它是人们追求利益的自由,是社会平等的前提和公权力的界限.道德权利与法律权利是异质性的存在,两者应当保持界限.道德权利对法律权利的价值范导以及它与法律权利的互释及其相对界划,使其发挥着为具有伦理普遍性的权利体系奠基的功能.在当今中国,道德权利的现实语境应为平等保护弱势群体的私权,此之为一种公共秩序意义上的正当,即一种人权.