非英语专业学生学习策略调查研究——以大学英语分级教学模式下的B级学生为例

通过对50名非英语专业B级学生的实证研究发现,英语学习观念滞后,尤其对学习策略的片面性认识在很大程度上制约了学生英语水平的提高。根据分析结果得出相应的教学启示,以期对提高B级学生的英语综合能力提供有价值的借鉴和参考。     

新时期我国微商发展之路探析

手机互联网络的普及以及微信的出现，给人们的信息交流提供了方便快捷的途径。微商就是借助微信极具亲和力的特点、以电子网络营销的方式在微信里进行商品推销，这是现今移动终端最火的营销手段。从微商产生及发展、微商发展的模式、微商的特性和商业价值、微商的优劣势进行分析，并从微商运行角度提出了微商发展的应对策略。     

Confucius＇ Psychological Adjustment Strategies and Its Revelation for Teachers

孔子以丰厚的学识修养锻炼出成熟丰富的心理调适策略：树立崇高的价值取向；构建学习型生活方式；培养高雅的生活情趣；固守正确的交友观念；保持幽默的人生态度。这些策略对当代教师具有重要的借鉴意义。     

人力资源管理与企业战略、绩效关系研究的演进——基于企业环境的变化

高度动态化的环境作为当前企业面临的最大问题,导致不可预测性的增强。这将直接影响战略的制定和执行。因此,这一环境下的企业如何保持战略实施有效性和竞争优势可持续性成为企业发展道路上的关键。而在战略与绩效的关系中,人力资源作为企业关键的战略性资源是企业运作的基础,其管理起了非常重要的作用。本文通过对已有文献的详细梳理,概括出两类研究类型:战略和人力资源的匹配;人力资源的配置管理与实现绩效的关系。柔性化思想的提出,使人力资源研究有了新的方向。在环境变动这一前提下,人力资源柔性化的管理区别于传统意义上的管理。本文以动态环境的背景,围绕人力资源、战略、绩效三者的关系提炼出整合的演进框架,以更好地指导未来人力资源相关的研究。     

论和平发展战略对台湾政党政治的影响

随着两岸关系和平发展的持续推进,这项战略已经产生了强大的溢出效应。影响所及,两岸关系结构、台湾民众对两岸关系的认知结构以及台湾岛内话语结构等都发生了根本性变化,这种局面对岛内政党政治的基本生态和未来发展趋势产生了较大影响,两个主要政党都针对环境的变化进行了一定的调整,以求适应台海局势的结构性变化,谋求未来更多的发展空间。     

微博视域下的马克思主义传播探析

微博作为一种新兴媒体,空前扩大了大众话语权、瞬间诱发了信息爆炸、极大促进了信息透明、强力突出了草根性。微博的上述传播特征,对马克思主义的传播既有积极作用又有消极影响。微博视域下推动马克思主义传播的策略应包括:解决人民群众关心的现实问题,为马克思主义传播夯实群众基础;整合新媒体信息资源,创建微博理论传播的新模式;加强网络道德和法律宣教,优化马克思主义传播的微博生态;强化高校的育人和文化传播功能,服务马克思主义的微博传播。     

The ‘Bakul Gendong’ as a communication strategy to reject the construction of a cement factory in Central Java

Since 2006, one of Indonesia’s biggest corporations operating in the cement industry has been trying to build a factory at Sukolilo village in Central Java, Indonesia. The potential for of environmental damage caused by mining and the construction of this new factory is the main source of conflict between the public and the giant corporation.The focus of this research was the communication strategy adopted by women in the community to reject the construction of the cement factory in Pati, Central Java, Indonesia. This research used a qualitative method through a case study approach. Interviews, observations, and literature studies were used as data collection techniques for in this research.We found that the practices of the “Bakul Gendong” communication strategy were effective in developing women’s awareness of environmental issues based on the values they believe in. Through the women peddlers, women’s awareness of the risk of environmental damage caused by the cement factories was successfully developed. They also created female farmers’ group named “Simbar Wareh” to strengthen cooperation between them and to better-organize their resistance. The women’s movement to resist the cement factory was also conducted by building a network, meeting authorities, demonstrating, displaying traditional symbols during celebrations such as the “Agustusan” (independence day celebration) and Kartinian (women’s day) as their sites of resistance. The local government and PT. Semen Gresik tended to use technical and economical communicative approaches, while the people mainly refer to local know how PT. Semen Gresik did not use the right communication strategy to understand the conflict that arose and how to handle it, until after 10 years of trying to build a factory in Sukolilo.     

Do changes in patent policy influence firms’ technology strategy? Evidence from manufacturing in India

India made patent policy changes to comply with TRIPs agreement that increased the rights of patent owners. Considering that such policy changes influence both in-house research and development investments and technology licensing from external sources, the firms have to accordingly devise their technology strategy. This study employs a simple and fixed effects multinomial logit regression models to study the impact of policy changes on the technology strategy of 402 firms operating in Indian manufacturing sector from 1999 to 2014. The results show that changes in patent policy have a significant impact on technology strategy of firms.     

日本漫画翻译技法初探——以特殊表记为中心

如所周知，特殊表记如今已经成为漫画不可或缺的部分。在创作漫画时加入英文表记和外来语表记能够丰富故事内容，使人物形象更为丰满，同时适当使用这些表记能够使漫画更加贴近年轻受众群体。但是在实际翻译漫画时，这些特殊的表记却极易被漫画的译者所忽视。通过从人物对白、特殊用语以及人名三方面入手，从实用角度结合具体案例探讨了日本漫画中英文表记、外来语表记的处理策略，认为应根据特殊表记出现的位置及作用来具体选择翻译方式，不应一概而论。