英语广告的语方特色

广告语言作为传播信息的手段必须简洁、生动、形象,富于感情色彩和感染力.因此,经过长期的发展与演变,广告英语已成为英语的一种特殊变体.在词汇、句法方面表现出一定的特点.     

虚假广告的法律探析

虚假广告侵害了消费者的知情权、选择权及经营者合法经营权益及法定义务的履行,它以欺骗和误导消费者为目的,含有有关商品或服务的事实说明与真实情况不符且内容足以使消费者产生误解。虚假广告的法律防治可以明确规定认定标准,责任承担主体的对象,适用惩罚性赔偿原则,实行举证责任倒置,依法规范事前审查,确立公众举报制度以及确定广告协会的法律地位。     

中英广告语言特征比较与翻译

语言是增强广告作品表现力的重要手段,在广告中具有极为重要的地位和作用。由于受本民族语言文化的制约与影响,中英广告语言又各有自己的表现手法,形成各自的风格特点,比较中英广告语言特征有助于译者的翻译实践操作。本文结合诸多中外广告实例分析中英广告语言特征的异同,并根据其特点提出中英广告语言翻译的几种策略,即直译、意译及套译等。     

英语化妆品广告的批评性话语分析

运用批评性话语分析理论对化妆品广告语进行分析,可对广告语的语言面貌有一个大致的了解。广告有其特定的体裁和意识形态,从这两个方面入手,对英语化妆品广告的语言进行系统分析,可反映出化妆品广告的语言特点和语言运用规律。     

沉积物中砾石层的研究进展

沉积物中的砾石层是地球大气—土壤—水—岩石圈层之间物质迁移所记录的环境变迁的重要信息载体,一直为地学界所关注,近年来已经取得了丰硕成果.综述了砾石层在地层层序、年代学、物源及其沉积环境等方面研究现状及存在的问题.对今后的研究进行了展望,认为砾石层的研究应在基础地质调查的基础上,开展地貌学、岩石学、沉积学、古生物学和年代学等多学科多角度的综合分析研究,加强砾石层环境信息的深入系统挖掘,并对同期沉积的砾石层进行对比研究.     

旅游广告英语的词法、句法及修辞特征

旅游经济的发展导致了旅游广告在现代生活中的重要性日益突出。旅游广告英语作为一种应用语言 ,因其所具有的特殊效用 ,已逐渐从普通英语中独立出来而发展成非规范化的专用语言 ,用词造句与普通英语有着许多差异     

仿拟拜物教论说——以广告为例

以广告仿拟的误用为例,提出"仿拟拜物教"一说。它由原始拜物教,到商品拜物教,再到符号拜物教演变而成,根源在于追求产品销售的急功近利,过分强调销售广告的求新求异,以及对名人效应的盲目追求。弱化媒介力量、转变消费认同和摒弃游戏语言,是推崇正确仿拟,反对仿拟拜物教的实施手段,而提倡一种超功利的审美文化是解决问题的关键。     

当代女性择偶标准及其影响因素研究--基于365则女性征婚启事的内容分析

对2005年至2014年间刊登于五本杂志上的365则女性征婚启事进行内容分析和统计检验,发现在女性征婚者的自我陈述和择偶要求中,既有较为稳定的传统标准,也存在一些时代变化。女性自身的职业和文化程度提及率较高,择偶标准中道德品质和个性、个人素质等受到了更多关注。在社会资源方面,隐性的资源更被强调,择偶标准呈现多元化取向。在更年轻和文化程度更高的女性中,体现出了更具现代性的择偶标准。有婚史和有孩子的女性则更多地关注一些现实性的标准。     

Relational Aggression in Peer and Dating Relationships: Links to Psychological and Behavioral Adjustment

We examined the contribution of relational aggression in adolescents' peer and dating relationships to their psychological and behavioral adjustment. In the Fall and again four months later, 1279 (646 female) grade 9 students reported on relational aggression perpetration and victimization in their romantic and peer relationships, depression/anxiety symptoms (psychological adjustment) and delinquency (behavioral adjustment). Using hierarchical regression analyses, controlling for Time 1 adjustment/behavior, peer relational aggression perpetration predicted depression/anxiety. Dating relational victimization also predicted depression/anxiety, but only for girls. Furthermore, girls who were perpetrators of relational aggression in both peer and dating contexts were most likely to show increases in delinquent behavior. We conclude that dating and peer relationships are not redundant, but make independent and additive contributions to adolescent adjustment. Girls, in particular, may be at greatest risk for poor outcomes when they have relationally aggressive relationships. Results also highlight the need for greater awareness of the complexity and significance of adolescent dating relationships.     

A simple monotone process with application to radiocarbon-dated depth chronologies

Summary.  We propose a new and simple continuous Markov monotone stochastic process and use it to make inference on a partially observed monotone stochastic process. The process is piecewise linear, based on additive independent gamma increments arriving in a Poisson fashion. An independent increments variation allows very simple conditional simulation of sample paths given known values of the process. We take advantage of a reparameterization involving the Tweedie distribution to provide efficient computation. The motivating problem is the establishment of a chronology for samples taken from lake sediment cores, i.e. the attribution of a set of dates to samples of the core given their depths, knowing that the age–depth relationship is monotone. The chronological information arises from radiocarbon (¹⁴C) dating at a subset of depths. We use the process to model the stochastically varying rate of sedimentation.