Player account-based gambling: potentials for behaviour-based research methodologies

The emergence of player account-based gambling is a result of escalating technological sophistication and the incorporation of these developments into gambling. This term refers to gambling from a centralized account that is linked to an identified individual. Player account-based gambling is increasingly being utilized for multiple forms of Internet, mobile and land-based gambling through player cards and user-names. Player accounts track and store a wealth of data on gambling behaviour and related activities. Gambling research has been justifiably criticized for its reliance on self-report rather than behavioural measures. Research analysing player account data may advance conceptual models, identify behavioural risk factors for problem gambling and evaluate and guide effective policy and responsible gambling programmes. Although research utilizing player account data has unique limitations, it offers considerable benefits for researchers, operators and regulators. Research methodology incorporating the use of player account data stands to make significant contributions to the gambling field.     

Consumer spending in the gaming industry: evidence of complementary demand in casino and online venues

Brick and mortar gambling stakeholders have scrutinized Internet gambling sites over concern that online operators may serve as substitutes for their products. In some cases, this has led to regulatory protection to prevent or restrict entry by online providers. However, many industry observers have remarked that the two gambling modalities may serve different consumers/consumer needs, or even serve as complementary goods. Policymakers, who look to gambling as an important source of tax revenue, must determine how expansion of Internet gambling will affect overall economic welfare. Using self-reported consumer gambling behaviour data from the United Kingdom, the net effect of Internet-based gambling activity on land-based demand is estimated in this study. A robust complementary (positive) relationship between online and offline gambling is found, using ordinary least squares, two-stage least squares, and two-part modeling techniques. These particular findings suggest that economic concerns around the cannibalization of traditional gambling industries should be reconsidered, and provide support for prior research showing that Internet based firms can be complementary to brick and mortar businesses.     

Analyses of multiple types of online gambling within one provider: an extended evaluation framework of actual online gambling behaviour

The aim of this article is to extend previous publications of actual online gambling behaviour that neglected involvement across multiple types of gambling and did not provide levels of at-risk involvement. Behavioural data from 27,653 subscribers of an online gambling provider (bwin) in February 2005 were reanalysed across eight products over seven months. Established involvement levels of offline gambling segregated possible online at-risk gamblers. Forty-seven percent of the sample exceeded at least one of the two most conservative thresholds. Each additionally used gambling product increased the risk of transgressing involvement cut-offs by 3.06 to 4.27 times, but type-specific risks decreased strongly after adjusting for involvement in multiple gambling types. Only Poker and Live-action betting remained significant risk factors after adjustment. Taken together, cross-product analyses of gambling patterns lay the groundwork for an extended understanding of individual online gambling behaviour and overcome the methodological artefacts of isolated analyses.     

高等学校大学生就业能力培养的调查与分析

针对当前大学生就业中普遍存在用人单位对大学生的某些基本职业能力不认可、大学生就业观念存在误区、职业指导教师对大学生就业的指导效果不尽如人意等问题,本研究对大学生、用人单位和职业指导教师进行问卷调查.调查结果显示：大学生、用人单位和职业指导教师对大学生就业能力培养的各个方面有较大认同感,提高大学生的就业能力需要企业等用人单位使自己的企业发展和大学生个人发展形成良性互动,大学生要转变就业观念主动投身实践锻炼,职业指导教师要尽早地全程指导大学生规划职业、合理就业.     

雇主品牌评估模型及运用——联想度的纳入及综合评估模型的修正

品牌联想度不仅是产品品牌形象及品牌资产的重要组成部分,也包含在雇主品牌内核之中。然而,在雇主品牌评估中,几乎没有将该指标纳入进来。从品牌及雇主品牌特性入手,通过对前期相关研究成果进行梳理,一方面论证了将"联想度"加入到外、内部雇主品牌指标体系的依据,另一方面也找到了这一领域研究的不足。在笔者的已往研究中,从认知度、美誉度、和谐度三方面构建了外部雇主品牌评价指标体系;从满意度、敬业度和忠诚度三方面构建了内部雇主品牌评价指标体系。本文将"联想度"分别加入了这两个指标体系中,对雇主品牌评估体系进行了修正。在此基础上,运用加权求和的方法,构建了雇主品牌综合评估模型,并对该模型的运用进行了说明。     

品牌知名度和安全认证对猪肉消费行为的影响

采用2×4阶乘情景实验法及多元协方差分析技术,研究生鲜猪肉的品牌知名度、质量安全认证对顾客感知安全、质量、尝试可能性和购买可能性的主影响和交互影响。研究结果表明,品牌知名度、安全认证对顾客感知的安全、质量、尝试可能性和购买可能性有主影响,也对尝试可能性有显著的交互影响。此外,顾客在广州的居住时间和顾客的受教育程度也是不可忽视的影响因素。     

基于出行行为的中心城市周边交通网络系统优化

在现有的中心城市以及区域交通网络规划及其改进研究成果的基础上,分析了目前区域交通网络规划及优化方法的不足,指出了中心城市周边的交通网络形成以及不断优化过程中,个体出行行为应当作为交通网络系统优化的根本依据,并据此提出了一种基于出行行为的中心城市周边交通网络系统的优化思路。     

财务管理对高校经济行为的介入态势分析

伴随市场经济的发展和高校运营模式的改变,高校经济行为日益繁杂,面临各种风险和管理困难.财务管理作为经济管理的重要手段,必然积极介入到高校经济行为中去,从事先参与、事中控制、事后析评等角度,采用多种手段和途径发挥积极作用.在发展方向上,这一管理模式必然在确位理念、配套制度、架构机制、探寻手段和储备人才等各方面不断完善.     

论"经济人"的理性精神

在市场经济活动中 ,作为其主体的“经济人”既有主观上个人性、自利性的伦理秉性 ,在客观上又有利他性、社会性的理性精神 ,正是这种“利己性”与“利他性”的统一 ,才使得市场经济得以正常运转。“经济人”的理性精神 ,必须有包括产权制度、法律制度及新闻舆论监督制度等一系列市场经济制度来保障。     

中国民营企业年金制度发展困境研究

民营企业与企业年金制度的疏离已经成为我国年金制度发展面临的主要问题。将企业年金作为养老保障第二支柱的目标定位,对年金筹资模式、账户流动性、年金账户资金使用权利的严格限制等,是导致当前民营企业年金制度发展缓慢的基本原因。改变现有年金制度不合理的目标定位,给予民营企业选择企业年金筹资模式、提高企业对年金账户资金的管理权限,充分尊重企业在年金制度中的利益,是有效解决我国民营企业年金制度发展滞后问题的基本选择。