Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

汉语词义和词汇系统的历史演变初探——以“投”为例

词汇是一个系统,词义也是有系统性的。运用“概念要素分析法”来分析词义,可以更好地归纳词义,并厘清词义之间的联系及其历史发展。以概念场为背景,考察各个概念域中的成员及其分布在不同历史时期的演变,是研究词汇系统历史演变的一种有效的方法。     

发展高新技术应处理好的六大关系

高新技术的成长发育离不开风险投资以及政府、市场的引导 ,离不开基础研究与人力资源的开发 ,更需要引进大量的资金及国外的先进技术 ,同时其发展也与传统产业的提升有着密不可分的关系 ,因此发展高新技术产业应在妥善处理好这些关系上下功夫     

论创新教育的几个辩证关系

创新教育是由多方面的辩证关系构成的复杂体系。探讨了创新教育对象的主客体二重性 ,社会化和个性化 ,创新教育的实施途径三个问题     

“哲学意味”与“补史之阙”

传统上西方人为小说辩护的理由是它“更富于哲学意味” ,中国人的辩护理由是它“有可观之辞”。从文化传播的角度看 ,小说的功能正在补正统文化之缺 ,后一种理由更符合实际。文人大规模地介入小说活动 ,使小说成为沟通各种文化的公共领域。 2 0世纪以后 ,西方出现了将哲学“非中心化”的主张 ;从鲁迅开始 ,中国现代小说摆脱“历史癖” ,强化了批判精神。当代小说仍应发挥传统 ,沟通文人的批判意识和民众智慧 ,采取积极策略     

英语功能语法学与英语教学

不同于传统语法所提供的各种语法规则,功能语法学是一种非常丰富的语言描述方法,它关注语言在各种社会语境中使用的不同形态;并且还观察语言所承担的各种社会功能以及对读者或听众所产生的影响。它应当被当成是传统语法的丰富和补充。同时,功能语法提供给教师的是一种很有效的深入理解语篇的方法,并为提高教学质量提供了很多启示。     

师生人际距离新论

人际距离是影响人际关系的一个重要因素,贯穿于整个教育过程中的师生距离是人际关系的重要内容,是影响师生交往,进而影响教育教学效果的一个关键因素.师生距离到底该近还是该远,一直是教育理论界热衷的话题.本文结合多年实践中的教育实例,就师生距离的远近问题作一新探讨与解读.     

Communication of risk: health hazards from mobile phones

Summary. Possible health hazards from mobile phones arise from the use of the phones themselves and via the base stations that relay signals. Except for an increase in traffic accidents induced by the use of mobile phones in cars the evidence for a health hazard is at most indirect, but it cannot be entirely dismissed; the phones have not been widely used for sufficiently long for direct epidemiological studies to have high sensitivity for detecting any induced incidence of cancer, for example. The background and evidence are briefly reviewed and the steps taken in the UK to make information widely available described.     

中国加入八国集团研究

八国集团对世界事务的影响举足轻重,中国对于是否加入八国集团表现的顾虑重重。究其原因,一是担心八国集团会架空联合国;二是中国考虑到自己是一个发展中国家,而八国集团从本质上来说是一个富国俱乐部;三是八国集团曾经在1989年制裁过我们。但是,我们加入八国集团却有许多好处:一是可以更好的改善中美关系;二是可以吸引和争取更多的投资和贷款;三是可以从八国集团的内部影响八国集团的决策;四是符合我们的大国外交战略。相反,如果我们长期远离八国集团,就可能在将来被边缘化。在加入的方式上,中国可以先以观察员的身份列席八国首脑会议,等待合适时机,正式加入。     

If you look like me,I'll talk to you: a preliminary study of ethnic identity and inter‐ethnic interaction among women in Singapore

In Singapore, government policy is for equal but separate development of the four major ethnic groups—Chinese, Malay, Indian and other. In this study, I attempt to gain some preliminary views of how strongly women identify with their own ethnic group and how freely they are prepared to interact with people from other ethnic groups in non‐work‐related situations. I confine my study to females for two reasons. One is that traditional ethnic dress is common among females in Singapore but much rarer among men, and this makes a strong non‐verbal statement of identity. The second reason is to avoid differences between males and females, which I did not wish to pursue within the limits of this exploratory study. The findings of my pilot investigation indicate that intra‐ethnic spontaneous interaction is more likely to occur among women who display a strong national identity. Moreover, younger women, who were exposed during their school years to the government's recent drive to nurture ethnic and cultural differences, are less open to inter‐ethnic interaction than are women in their 30s and older, who grew up when the government drive was towards creating one common national identity for the people of Singapore.