Institutionalizing public relations in China: A sociological analysis of the Chinese Premier's Press Conference

Unlike previous studies that focus on the problems of public relations management, this study tackles the institutionalization of PR in China from a sociological perspective. Through the process of social construction, public relations is institutionalized according to changes in the larger environment, making use of different sources of legitimation. Focusing on the evolution of the Chinese Premier's Press Conference (CPPC), this study finds that the institutionalization of PR in China, especially in the realm of governmental practices, has varied in its structure, settings and contents, which are mixed with informal features within the Chinese social–political context. The CPPC has become a venue for top-down publicity for the powers that be. Because the organizational structure of the CPPC is more centralized than that of other governmental institutions, the form and content of its PR communications are mostly predictable. However, it is the process of the institutionalization of the CPPC that is revealing of how the Chinese government rationalizes its authority and legitimacy.     

Trains,chains, blame,and elephant appeal: A case study of the public relations significance of Mary the Elephant

Using the media coverage of the hanging of Mary the Elephant, the purposes of this article are to discuss the major implications of the press agentry model of public relations, the impact of corporate decisions on the reputation of its surrounding community, and how the values related to societal issues such as animal cruelty change over time. Findings reveal that public pressure, intense police attention, and the counsel of a master press agent led the circus owner to make the decision to hang Mary and ultimately adulterate the reputation of the town of Erwin, Tennessee indefinitely.     

“Either Side of Delphy Bridge”: A deep mapping project evoking and engaging the lives of older adults in rural North Cornwall

This article reports on work to date by an arts practice-led research team exploring older adults’ conceptions of, and connectivity with, the physical, social and cultural landscapes in which they locate themselves. The team is based at the Department of Art and Design, University of the West of England (UWE) and has conducted fieldwork, interviews and small-scale interactions in an area of rural North Cornwall with a view to “deep mapping” older adults’ “lived landscapes” using a variety of practical methods derived from creative arts practices, critical reflection on deep mapping, ethnographic approaches, and referencing a range of theoretical positions. The project forms part of a work package within “Grey and Pleasant Land? An interdisciplinary exploration of the connectivity of older people in rural civic society” (abbreviated below as GaPL), funded by the UK Cross-Research Council ‘New Dynamics of Ageing’ Programme. In what follows we will describe and critically discuss the fieldwork undertaken and the various ways in which the performative interactions and the creative multimedia evocations that draw on the team’s interactions with older people might extend the growing dialogue between deep mapping, visual and other innovative ethnographies, and critical gerontology.     

The Brazilian organic food sector: Prospects and constraints of facilitating the inclusion of smallholders

The Brazilian organic food sector has experienced important growth during the last two decades. Brazilian smallholders, however, are facing huge challenges to enter and benefit from this growth in a sustainable way. Combining the lens of New Institutional Economics and socio-anthropology, we analyze six experiences of Brazilian smallholders who converted to organics in the 1990s’. Three different food systems are featured in this analysis: an alternative food system, which is strongly interwoven with the Brazilian Agro-ecological movement and two commercial food procurement systems oriented towards domestic and an export markets driven mainly by supermarket chains. The analytical focus was on 1) the governance of these food systems, 2) the constraints farmers are facing within these food systems and, 3) the benefits that they can expect from market inclusion. We highlighted the roles that NGOs, Faith-based organizations and public-related agencies play in supporting the inclusion of smallholders into all three food systems. We confirmed the arguments in support of pursuing the agro-ecological development based model in Brazil, but underlined that there is a critical lack of support for farmers included in the commercial market-oriented food systems. Such a lack is even more critical as the food systems driven by expanding supermarket chains are characterized by strong asymmetric power relations at the expense of smallholders. Considering the reluctance of NGOs and Faith-based organizations to support these farmers, we call for efforts to be made to provide a policy framework to enable public-related entities to secure sustainable inclusion into these systems and exit strategies for those experiencing exclusion from these highly competitive food systems.     

Interculturalism and the pendulum of identity

This article offers a critical appraisal of the role played by cultural identity in intercultural bilingual Arabic–Hebrew schools in Israel. While engineered as oases of interculturalism amidst a life of ethnic segregation, such schools ultimately confront serious difficulties in escaping the constraints of identity politics and representation. This is expressed by the leading part that group identity plays in the schools’ everyday life. By drawing on the philosophy of Gilles Deleuze, we argue that this state of affairs diminishes the potential of the intercultural encounter to overcome emotional and conceptual inhibitions reigning in larger society. Interculturalism, in order to distance itself from a politics of ressentiment that can only restrict its capacity to flourish, needs to place itself before representation.     

Limits to “Jewish power”: how Slovak Jewish leaders negotiated restitution of property after the Second World War

This article examines how Jewish leaders in post-war Slovakia negotiated the restitution of property with the legislative and executive powers in Bratislava and Prague. The Jewish leaders were affiliated with two Slovak Jewish organisations founded in 1945: the Central Union of Jewish Religious Communities in Slovakia (Ústredný sväz ?idovských nábo?enských obci na Slovensku, ÚS?NO) and the Organisation of Victims of Racial Persecution at the Hands of the Fascist Regime in Bratislava (Sdru?enie fa?istickým re?imom rasovo prenasledovaných v Bratislave, SRP). The Secretary General of the SRP, Dr Vojtech Winterstein, was the main voice negotiating and promoting the interests of the post-war Jewish community. His invaluable collection of documents – the Winterstein collection – provides the source base for this article.     

Looking at their side of the conflict? Effects of single versus multiple perspective history teaching on Jewish and Arab adolescents’ attitude to out-group narratives and in-group responsibility

In the last decade, the issue of teaching the Palestinian perspective on the Jewish–Arab conflict in Israeli schools gave rise to considerable debate and competing curricula. A quasi-experimental study compared the effects of these competing approaches on learners’ attitudes to out-group narratives and perceived in-group responsibility (IR). A total of 176 Israeli Jewish and Arab participants were randomly allocated into teaching approaches differing in method of engagement with historical narratives (single authoritative narrative, empathetic dual narrative, and critical analysis of conflicting sources). Results revealed effects for teaching approach and majority–minority status. Engagement with a single authoritative narrative decreased interest in out-group perspectives while empathetic engagement with out-group and in-group perspectives increased it, though the effect was more pronounced for members of the Arab minority than for those of the Jewish majority. Among Jewish participants, an empathetic teaching approach led to a decrease in perceived IR while the critical approach led to the opposite outcome. The trends were inverted for Arab participants. Engagement with historical perspectives also moderated the impact of interest in out-group perspectives on acceptance of IR. Educational implications point to the harmful effects of enforcing a single narrative in conflicted societies and to the beneficial outcomes of multiple perspective teaching.     

Parents' Family Time and Work Schedules: The Split‐Shift Schedule in Spain

This study used data on couples from the 2003 Spanish Time Use Survey (N = 1,416) to analyze how work schedules are associated with family, couple, parent–child, and non‐family leisure activities. Spain is clearly an interesting case for the institutionalized split‐shift schedule, a long lunch break rooted in the traditional siesta that splits the workday between morning and evening. Results showed strong negative associations between the split shift and both family and parent–child activities. The evening shift was negatively associated with couple and family time, but not with parent–child time. Women spent much more time than men in parent–child activities for all work categories, and they were more responsive to the spouse's work hours. Men were substantially more active than women in non‐family leisure, considering both individuals' and their spouses' work schedules. Altogether, this study has important implications for scientific and public policy debates.     

Division of Labor,Gender Ideology,and Marital Satisfaction in East Asia

Using data from the 2006 Family Module of the East Asian Social Survey (N = 3,096), this article examines associations of marital satisfaction with divisions of housework and gender ideology in four East Asian societies: urban China, Japan, South Korea, and Taiwan. Compared with Japanese and Korean married women and men, Chinese and Taiwanese spouses were more satisfied with their marriage and had more egalitarian divisions of housework, but simultaneously they held less egalitarian gender ideologies. Multivariate analyses showed that relative share of housework was negatively associated with marital satisfaction for Japanese and Korean men and for Korean and Taiwanese women. Egalitarian gender ideology was significantly associated with lower marital satisfaction only among Taiwanese women. In addition, the negative association between housework and marital satisfaction was more pronounced for Taiwanese women who espoused more egalitarian gender ideologies. The authors discuss how differences in macro‐level social contexts explain these cross‐society variations.