Public-private partnerships: How institutional linkages help to build organizational legitimacy in an international environment

Gaining legitimacy in their host country environment is a key priority for multinational corporations’ public relations efforts since it secures their local social license to operate. By applying neo-institutional public relations to corporate diplomacy, this paper argued that institutional linkages between corporations and local government could enhance the building of legitimacy. The study sought to determine whether institutional relations affect the perception of organizational legitimacy, focusing on the United Arab Emirates. In non-democratic countries, public relations tends to be perceived as less sophisticated, and legitimacy becomes even more critical for foreign corporations. Therefore, a one-factorial (corporate diplomacy with/ without governmental involvement) between-subjects experimental design study surveying a representative sample of residents in the United Arab Emirates (N = 199) was conducted. The results imply that corporate diplomacy with governmental linkages leads to a higher perception of moral, pragmatic, and regulative organizational legitimacy, partially mediated by media credibility, governmental legitimacy, and issue legitimacy.     

Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram

The ubiquity of social media platforms that increasingly foreground visuals over text has led to a rise in organization-generated visual content. This study addresses an underexamined question about this phenomenon: which characteristics of organization-generated visual content are associated with higher levels of public engagement in social media? Engagement is conceptualized as indicators of first level engagement such as likes and comments that represent affiliation with and support for the organization. Employing a visual social semiotic framework, a randomly selected sample of visuals posted on Instagram and Facebook by four leading airport brands in 2019 (N = 400) was coded for representational, interactive, and compositional meanings. Findings revealed that across platforms narrativity of images, and interactive features of distance and point of view enhanced engagement, while the compositional feature of framing increased engagement on Instagram. Implications of the findings for effective organization-generated visual content on social media are discussed.     

Good works well publicized? Understanding L. Ron Hubbard’s interpretation of Effective Public Relations

Scientology’s public relations function is based on research and writing by L. Ron Hubbard, who studied public relations and drafted documents directing Church communication strategies. Hubbard annotated the textbook Effective Public Relations, which was reprinted for Church practitioners. Textual analysis shows Hubbard was particularly interested in redefining key concepts, emphasizing interpersonal communication strategies, and selectively adopting media relations strategies. The findings suggest that he used the annotations to appropriate the text and position himself as a communications expert. Evidence suggests Church communication practitioners continue to follow Hubbard’s recommendations.     

《读书》中的政治哲学与政治科学

作为在中国知识界和思想界颇有影响的《读书》杂志，自创刊至今已有20多年的历史，虽然在《读书》中的文章多偏重于文史哲领域，但其中关于政治哲学和政治科学等的文章仍包涵了20多年来知识分子对于政治问题的富于启发性的思考，应当引起我们足够的重视。《读书》所发文章主要包括政治哲学、比较政治学和国际关系等方面的内容。     

家庭背景、班级情境与青少年的跨群体交往

通过分析“中国教育追踪调查”（CEPS）数据,本文考察了家庭背景和班级情境对流动儿童和本地儿童跨群体交往的影响。研究发现,家庭社会经济地位对流动儿童的跨群体交往具有积极作用,但本地儿童的家庭社会经济地位越高,跨群体朋友数量反而越少。总体而言,班级异质性与学生的跨群体朋友数量之间呈倒“U”型关系,但随着班级异质性的上升,流动儿童的跨群体朋友数量呈下降趋势,本地儿童则正好相反。所属群体跨群体社会交往越多,学生拥有的跨群体朋友数量越多,并且这种积极作用对本地儿童的影响更大。而外部群体的封闭性越强,学生跨群体朋友数量就越少,并且这种消极作用对流动儿童更强。最后还发现,上述班级情境影响效应的群体性差异主要存在于本地儿童数量占优势的班级。     

国民经济恢复时期城乡关系的变化及影响

改变对立的城乡关系,减少城乡差别,是中国共产党成立以来一直奋斗并为之努力去实现的一个重要目标。国民经济恢复时期中国共产党采取了若干措施来缩小城乡差距,推动城乡关系的改变,主要有废除生产资料私有制和剥削制度,城乡居民政治权力的平等化,重视农业的基础性地位,以城市为中心领导和带动乡村发展,慎重处理城乡关系中最为突出的“剪刀差”问题,大力发展城乡文化教育等。在中共和各级政府的领导下,经过全民共同努力,一种新型的、与以前相较而言较为协调的城乡关系渐渐形成,在政治、经济、精神文化等方面出现了新的特点。在肯定国民经济恢复时期中国共产党为构建新型城乡关系所做的种种努力的同时,还需要看到这种努力所带来的变化存在的不足,以及所带来的长期负面影响,故不宜将其无限拔高,应作辩证的分析和客观的评价。     

传统东亚体系与中美新型大国关系

东亚体系是“天下共同体”,倡导和谐共处,“以不治治之”,共生共荣.在经济全球化、全球信息化时代,中美和则两利,斗则两害,美国要摒弃冷战思维,与时俱进,在建设新型大国关系上,相互同处于平等的主导地位,要相向而行,以发展化解矛盾.双方在合作中发展利益,在利益发展中加深诚信,再反作用于合作的深化,把利益与诚信辩证统一起来化为中美新型大国关系,脚踏实地地走向未来.     

当代民营企业导入职业经理制的信任重塑——以晋商的财东、掌柜互信为例

既往的民营企业研究成果认为,欲解决当前的民营企业二次创业问题,必须对民营企业资产进行股份制改造,实现资产组织形式的多元化,实现所有权与经营权的分离,这样,才可能引入职业经理制。其实,倘若能够在民营企业所有者与职业经理人间建立良好的互信合作,在坚持民营企业资产一元化结构的前提下,也可能有效的引进职业经理制。晋商的成功经验,提供了可资利用的历史资源。     

关系网络与政治行为——西方政治网络观简析

对政治行为进行解释和理解的关键在于考察其社会背景和社会网络,这一点近年来得到西方学者的重视。西方政治网络观认为,政治行动者之间的关系网络以及行动者在网络中所占据的位置,对行动者及其群体的政治行为以及政治态度等具有重要影响。从"关系网络"的角度对选举行为、政治参与、社会运动、权力结构等进行分析,可以加深我们对政治现象乃至一般社会现象的理解,可以为社会科学研究提供新的视角,进而超越传统的二元对立,并带来新的洞见。