消费社会、流行文化与媒介影响力分析

时尚杂志背后是消费社会这个庞大的社会背景,对消费文化中时尚期刊的研究表明了媒介与消费社会、流行文化的关系。时尚期刊的媒介影响力在矛盾中不断扩张并在全球化背景下形成时尚传播链。     

Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.     

Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on public engagement behaviors as indexed by post likes, shares, and comments. Specifically, it investigates how corporate Facebook posts’ functional traits (functional interactivity and vividness) and emotional traits (emotion presence, valence, and strength) impact public engagement online. Through data mining and computer-assisted sentiment analysis of 33,379 posts from 106 Standard & Poor 500 companies’ Facebook accounts, this study finds a negative effect of functional interactivity but a positive effect of vividness on engagement. It also shows that emotional traits overall yield stronger public engagement outcomes. Two-way interactions between emotional and functional features are also detected. Theoretical and practical implications are discussed.     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

How publics’ active and passive communicative behaviors affect their tornado responses: An integration of STOPS and SMCC

During imminent threat crises, such as natural disasters, publics have minutes to decide how to respond after receiving a warning. This study advances understanding of publics’ crisis communicative and noncommunicative behaviors in the context of tornadoes through combining and extending two theories: the social-mediated crisis communication (SMCC) model and the situational theory of problem solving (STOPS). Findings from a survey of Southeast U.S. residents (n = 1,585) indicate that STOPS is internally consistent and accurate at measuring its intended outcomes of communicative action in problem solving. However, the STOPS measures do not have a significant relationship with the desirable outcome for imminent threat crisis communication: individuals following government’s protective action guidance about tornadoes. In comparison, the expanded SMCC model predicts individuals’ self-reported compliance. Finally, variables from the SMCC model and tornado-specific variables were integrated into the STOPS model to explain individuals’ communicative engagement. Implications for theory and public relations practice are discussed.     

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

Through a thematic content analysis of 118 journal articles from interdisciplinary fields, this study reviews the research trends of online crisis communication literature in a Chinese post-truth society, where objective facts play a diminishing role, and Chinese people are losing their trust, despite the best efforts of organizations to deal with fake news in crises. Results of this study disclose some unique crisis communication strategies (e.g., strategic distraction, rumor-rebuttal, fabrication, acting cute, and content censorship) in crises of China. Influential contextual factors such as the political system, cultural values, and media features are identified as well. Theoretical and practical implications of this study are discussed, and a greater picture of online crisis communication in contexts is posited for future research.     

#BlackLivesMatter: Innovative Black Resistance

Since 2013, extrajudicial police killings of black people have captured the attention of U.S. and international media, substantially because of the work of leaders in the Black Lives Matter (#BLM) movement. #BLM is simultaneously a group of localized organizations and a broad online social movement. In this article, we examine the #BLM movement in detail, with particular emphasis on the following aspects of the movement: (1) its innovative organizational practices and social media use; (2) its accent on black perspectives (counterframing) of systemic racial oppression, heteronormativity, and capitalism; and (3) its broad emphasis on oppressed Americans, including black women and LGBTQ people. We also situate the #BLM movement within the surrounding system of racial oppression, including the historical role of racialized policing in maintaining social control of blacks. We detail the long tradition of black social movements, especially black feminist organizing, against systemic racial oppression. In doing so, we intend to contribute social movement theorizing that more fully considers powerful counterframed perspectives of black activists in U.S. social movements. Although the #BLM movement reflects black feminism and past civil rights movement struggles, it is a uniquely twenty‐first‐century social movement that uses new technologies for innovative social protest.     

Loneliness and the use of social media to follow celebrities: A moderating role of social presence

Because social media provide users with the possibility of an easy way to communicate with celebrities in society, it has become a more common practice to follow celebrities through social media. However, there exists few studies that examine how people’s individual characteristics are related to their celebrity-following behavior. In this regard, the current study examines whether celebrity followers’ loneliness is associated with the following behavior of their favorite celebrity. Data were collected through an online survey (N = 210). Primary findings suggest that celebrity followers’ loneliness is positively related to frequent visits of their favorite celebrity’s social media, greater social-interpersonal motive for following the celebrity, and greater enjoyment of learning about personal life stories of the celebrity. Social presence is found to be a significant moderator that can intensify more favorable parasocial relationship perceptions with the celebrity.     

Between butch/femme: On the performance of race,gender, and sexuality in a YouTube web series

Drawing on a legacy of Black television and film production, Black web series remediate earlier media forms in order to usher in a twenty-first-century revival of indie Black cultural production. Specifically, video sharing and social media platforms operate as a sphere in which content creators and users are afforded unique opportunities to engage with video content and each other on a variety of levels. Focusing on the YouTube media sphere, one can also observe the myriad ways in which the performance of race, gender, and sexuality influences the types of discourse that circulate within these sites. In watching and analyzing Black queer web series on YouTube, I examine how the performance of gender and sexuality by Black queer women within and outside of web series are policed and protected by both community insiders and outsiders. Utilizing an ethnographic framework, which includes a critical discourse analysis of the YouTube comments for the series Between Women, as well as a textual analysis of series content, this project draws conclusions about the role that the politics of pleasure, performance, and the public sphere play in the recognition and/or refusal of queer sexuality within Black communities.     

College Students’ Perceptions of Media Portrayals of Divorce

This study takes an exploratory, qualitative approach to examine college students’ perceptions about divorce in the media. Findings suggest that participants perceived both positive and negative representations of divorced families in the media they consume, highlighting the complex nature of navigating and communicating through a divorce. Specifically, college students reported on aspects of the ex-spousal relationship, how children are affected, and the contrast between life pre- and postdivorce. An inductive theme analysis revealed several positive and negative media representations of divorce. Largely, college students perceive media messages about divorce to be accurate portrayals and impactful representations.