Terms of engagement: Facebook and Twitter use among nonprofit human service organizations

This study uses Lovejoy and Saxton's (2012) hierarchy of engagement to analyze how nonprofit human service organizations use Facebook and Twitter to engage stakeholders. Their framework has not been applied to this nonprofit subgroup, and most previous scholarship on this topic focuses on just one platform. We also contribute by drawing on organizational theory to better understand variation in the modes of engagement organizations emphasize. Based on our analysis, we add new subcategories to the hierarchy of engagement. In addition, we find that compared to other nonprofit subgroups examined in previous research, the organizations in our sample placed a greater emphasis on using social media messages to ask stakeholders to take action. We report only modest variations in how organizations were using Facebook and Twitter. Finally, according to our results, resource dependence and stewardship theories help explain the modes of engagement organizations prioritize.     

“Sassy Queens”: Stylistic orthographic variation in Twitter and the enregisterment of AAVE

Recent computational sociolinguistic analyses of social media have emphasized the potential of using orthographic variation as a proxy for speech, thereby permitting macro‐level quantitative studies of regional and social variation (e.g. Eisenstein, 2015). However, the extent to which stylistic variation may affect these analyses remains largely unexplored. In this paper, I explore how authors use variant spellings stylistically to deploy personae and characterological figures (Agha, 2003), by examining the presence of African American Vernacular English (AAVE) features in a corpus of 15,804 tweets extracted from the timelines of 10 gay British men. I argue that the stylization of AAVE signals the development of a very specific persona—the “Sassy Queen”—which relies on an essentialized imagining of Black women as “fierce” and “sassy.” Concluding, I emphasize the value of micro‐level analyses in complementing quantitative analyses of linguistic variation in social media.     

Exploring the effectiveness of methadone treatment from the perspective of drug users and their families: a qualitative study in Iran

ABSTRACT

The aim of this study was to explore the effectiveness of Methadone Maintenance Treatment (MMT) from the perspective of drug users and their families. For this qualitative content analysis study, 15 participants were selected via purposive sampling. Data collection was done using deep and semi-structured interviews, which were then analyzed. The results showed that MMT can bring favorable impacts into the patients’ lives and help them with the process of treatment and rehabilitation despite the medical side effects.     

校园媒体对大学校园文化建设的功能探析

校园媒体对大学校园文化建设的主要功能是舆论引导功能和文化上的同构建设功能。深受世界范围内媒体环境变革的影响,校园媒体对校园文化建设的功能面临新挑战。为应对这一挑战,校园媒体在舆论引导功能上要加强舆论导向与传播效果的统一、党性原则与受众意识的统一;在媒介文化建设上要深入研究“三贴近”方法,办有亲和力的校园权威媒体。本文同时还探讨了新形势下校园媒体新作用的正负效应及相应对策。     

伊尼斯四大媒介形态的审美趣味

作为媒介生态学派的奠基人,伊尼斯提出了口语、文字、印刷和广播等四大媒介形态。这不仅启发了之后的媒介研究,也具有丰富的审美价值。口语媒介可以激发审美个性,提高人的综合审美能力;文字媒介隐藏着对审美的内在否定,使审美偏向视觉器官;印刷媒介带来标准化审美,使大众的审美日渐趋同;广播媒介带来审美的幻觉和娱乐化倾向。对伊尼斯四大媒介形态具有的不同审美趣味进行探讨,可以使我们充分理解当代多媒介生态下审美趣味的复杂性。     

文字狂欢的背后——从弹幕窥析新媒体传播

近10年弹幕网站日益发展壮大,成为诸多网络流行语的诞生地。弹幕作为一种亚文化的技术呈现,为受众提供了想象的空间与解构话语权威的路径。但以弹幕网站为代表的新媒体平台并没有真正发挥出意义建构的作用,新媒体对文化意义的建构还有待于受众对新媒体技术的掌握和自身文化素养的提高。     

自媒体环境下隐私信息的公开化及其治理

自媒体环境下隐私信息具有公开化的趋势,表现为隐私信息传播的去边缘化,隐私所有人成为主导者,隐私公开成常态。阴私、身份、财富和观念是公开化的主要隐私类型。传播隐私信息对抗伦理道德可以轻易引起社会关注和自媒体把关权弱化,传播自由度增大是隐私信息公开化的主要原因。隐私信息公开化过度放大了娱乐信息,导致严肃信息失语;强调了传播的自主性,忽略了对"他"者的影响。促进自媒体的发展和媒介生态的净化,需要媒介监管者对信息进行分级,自媒体经营者履行"把关权"职责并适当地引导用户,自媒体用户提高自身媒介素养。     

趋近化视角下社交媒体关于人工智能报道的话语建构研究

基于社交媒体关于人工智能的相关报道自建语料库,通过数据搜集和清洗,运用KH Coder文本分析可视化软件,选择其中的名词短语和动词短语,生成关联词频图进行可视化解析,并从趋近化策略的空间趋近、时间趋近和价值趋近维度对自建语料库进行分析。研究结果显示,社交媒体人工智能话语建构了以空间趋近化策略为主,以时间趋近化和价值趋近化策略为辅的正向话语。同时,人工智能对人类具有潜在威胁,公众应采取相应的风险预防对策。     

交互性：计算技术与西方艺术理论的汇聚

20世纪60年代以来,由于控制论、新行为主义等理论的影响,交互性在西方艺术领域逐渐成为一种被普遍接受的自觉倾向,并获得了计算机和网络的强有力支持。在计算技术与艺术理论相互渗透的过程中,人们从媒体特性、艺术表现和程序开发等多种角度对交互性加以探索,出现了"远程通信艺术"、"向后倾斜交互性"、"计算表现主义"、"交互性诗学"等新范畴。     

媒介事件对电视广告创意的影响

从对媒介事件的重新界说以及媒介事件对受众心理状态的影响入手,通过对近期国内一些电视广告片的创意特点的分析,指出在媒介事件的影响下,电视广告的创意正呈现出一些趋向,如诉求路线的情感化、表现内容的公益化、运作方式的潜隐化等等。对于这些趋向的认识,有助于企业改变以往程式化的广告操作手段,获得更加积极有效的广告产出;有利于拓展电视广告创意者的思维空间,使电视广告创作更上一个台阶。