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101.
国内移动运营商营销移动阅读业务的思考 总被引:1,自引:0,他引:1
王立鸥 《北京工商大学学报(社会科学版)》2010,25(1):66-70
随着我国3G网络建设的快速展开,成功实现3G应用的迫切性日益显现。移动阅读作为在国外十分成功的一种无线应用,在被中国的移动运营商移植到国内时,因为中国特殊的国情会有着不同的市场前景。除了开发基于专用阅读器的移动阅读服务之外,还要拓展使用各种已有手机终端的移动阅读才能够使移动阅读业务成熟发展。 相似文献
102.
在分析了移动电子商务下交易成本的主要构成后,论文提出了搜寻成本、评价成本、支付成本、风险成本对消费者感知价值影响的假设,构建了移动电子商务下交易成本对消费者感知价值影响的假设模型,采用结构方程模型方法利用样本数据对假设模型进行了拟合检验。研究结果表明,风险成本、支付成本、评价成本是移动电子商务下消费者网上购买商品的主要成本,均与消费者感知价值显著负相关,其中,风险成本与消费者感知价值相关程度最高,而搜寻成本对消费者感知价值的影响并不显著。此外,购物者的风险态度与其风险成本、评价成本显著正相关,通过对评价成本、风险成本的作用间接影响消费者感知价值。最后,依据研究结果,论文提出了促进我国移动电子商务发展的建议。 相似文献
103.
围绕移动数据业务的发展,立足于移动数据业务价值网络的研究,从产业生态系统的角度分析了价值网络各环节价值增值的原理.按照马斯洛的需求层次理论,提出了在有效运作客户资源的基础上,对移动数据业务市场需求进行分析的方法.根据移动数据业务的服务对象,对市场需求进行了分类.提出了以移动运营商为核心,包括网络设备供应商、系统集成商、终端设备制造商、内容及服务提供商、虚拟运营商和用户在内的移动数字产业生态系统的基本架构. 相似文献
104.
随着移动终端的不断完善,移动社交网络用户数量逐年增多,鉴于此,针对现阶段我国移动社交网络用户的发展现状,运用网络社会学的理论和方法,经分析认为我国移动社交网络用户具有分布范围广,现实关系与虚拟关系相互交织,言论从众现象普遍,易产生社交疲劳,易流失等基本特征。 相似文献
105.
Regina T. P. Aguirre Mary K. McCoy Michelle Roan 《Journal of Technology in Human Services》2013,31(3):269-293
Every day, Americans are inundated with advertisements and appeals to purchase the latest mobile technology in the form of smart phones, tablets, and their accompanying applications (apps). Human service organizations (HSOs) across the United States have begun to recognize that apps can provide a valuable resource for individuals and communities by addressing social issues. Additionally, forward-thinking HSOs are aware that apps are a fresh and important way of reaching a rapidly changing, tech-savvy population. But just like the marketplace at large yields a variety of apps that range from useful and engaging to poorly contrived and ineffective, HSOs' foray into app development has achieved mixed results. This report analyzes existing mobile applications available for one specific field of HSO service delivery—suicide prevention—in order to describe what is currently available and to generate beginning guidelines for the development, implementation, and evaluation of new suicide prevention apps for underserved populations. Twenty-seven apps were analyzed and recommendations for HSOs and future research are presented. 相似文献
106.
This study evaluates the effectiveness of a web-phone intervention in changing smoking behavior. One hundred and sixteen university student smokers were recruited to participate in a randomized controlled trial. Each participant used their own mobile phone to receive messages from an automated web-phone system. After 4 weeks the participants in both the experimental group and comparison group improved on self-efficacy (SE) and stage of change (SOC) toward smoking cessation. After another 5 weeks, their SE remained significantly improved, but SOC did not. Participants in the control group did not improve. The findings provide support for further research on and possible adoption of automated phone interventions as a tool in helping smokers move toward quitting, especially those who are at an earlier stage of change. Dosage in automated interventions was found to be an area requiring future research. 相似文献
107.
Megan Lindsay Jill Theresa Messing Jonel Thaller Adrienne Baldwin Amber Clough Tina Bloom 《Journal of Technology in Human Services》2013,31(4):368-388
College-age women are at high risk for dating violence and tend to seek services at rates lower than older adults. Young women are more likely to look to their peers or to technology as a forum for accessing safety resources. This study explores a prototype smart phone application (“app”) that is a safety decision aid for female survivors of dating violence. The app is intended to assist young women to assess the danger in their abusive relationship, set priorities for safety, and develop a personalized safety plan. Through focus group sessions and individual interviews, 38 female college students in 4 states (Arizona, Maryland, Missouri, and Oregon) who self-identified as survivors of abusive relationships reviewed and provided feedback on the usefulness, understandability, appropriateness, and comprehensiveness of the app. The focus group sessions and interviews were transcribed and analyzed. Participants were positive about the potential of the app to provide personalized information about abusive dating relationships and appropriate resources in a private, safe, and nonjudgmental manner. Detailed feedback from survivors and recommendations for further development of the app are discussed. 相似文献
108.
《Mobilities》2013,8(2):220-237
Abstract Despite an increasing number of workers requiring to travel extensively in carrying out their work, there are significant gaps in knowledge related to how business travellers make use of journey time. This paper addresses this gap in knowledge by examining the journey-time behaviours of business people travelling by car on work-related journeys. One of the central focuses of the paper is on the extent to which business travellers use mobile communication technologies and the extent to which they experience a pressure to remain in ‘perpetual contact’ with colleagues and clients while travelling. 相似文献
109.
手机支付商业模式浅析 总被引:2,自引:0,他引:2
总结了手机支付典型的四种商业模式,并详细研究了国内运营商中国移动和中国联通的手机支付业务商业模式;从运营商的角度研究各种商业模式的利弊,对国内运营商在开展手机支付业务时具有指导意义。 相似文献
110.
Julia M. Hildebrand 《Mobilities》2020,15(1):25-38
ABSTRACTThe figure of the civilian camera drone remains ambiguous and contested. Its promises and perils shape contemporary imaginaries of future mobilities and visualities. Donny the Drone by Mackenzie Sheppard is one example of a fictional short film that creatively engages with such ambivalent scenarios in the story about a sentient quadcopter. In this article, I explore this techno-futurist narrative in how it serves as a heuristic for a mobile utopia. Themes of mobility and aerial commons, visuality and cosmopolitanism, relationality and affective subjectivity, along with domination and political mobilization emerge from the utopian thought experiment about a camera drone becoming human. Ultimately, I show how the evolving figure of the civilian drone serves as an experimental platform and utopian method towards elevated visions for an imaginative reconstitution of society. 相似文献