基于线上线下融合的农产品流通模式研究——农产品O2O框架及趋势

基于线上线下融合的农产品O2O模式可以提高农产品流通效率,对于平抑农产品价格、确保农产品质量安全有着重要的意义。文章构建了农产品O2O的基本框架并分析了其运行机制,确保"引流—转化—消费—反馈—留存"形成完整的闭环,具有一整套信息化系统及数据集成和处理技术的支持以及线上线下有效的协同策略是农产品O2O高效运行的基础。在此基础上对农产品O2O的发展趋势进行了预测:未来农产品O2O的内涵在实践中将不断延伸,并将成为一种多层次、多维度的复合生态体系;基于LBS的移动农产品O2O将占据主流地位;线下资源整合将是未来农产品O2O的重点。政府相关部门应大力支持农产品O2O,为其发展创造良好的政策和体制环境。     

社会化媒体营销驱动下的线上线下双向融合零售模式对奢侈品牌资产的影响:一个理论模型的提出

在互联网和电子商务迅速发展的今天,社会化媒体驱动下线上线下双向融合商业模式的建立是奢侈品牌发展的方向。这一融合为消费者提供了更加丰富和多样化的体验创造了价值,品牌资产也因此受到了这一新零售模式的影响。文章提出了社会化媒体营销驱动下线上线下零售模式影响奢侈品牌资产的四面体模型。该模型适用于以品牌为核心建立起商业模式的企业,特别是高端品牌和奢侈品牌。     

高校招生网上录取的实践与思考

传统录取模式以人工录取为主 ,并辅以计算机管理。随着全国高校招生规模逐年猛增 ,这种旧的录取方式已越来越显示出它的落后和不足。利用现代计算机技术和网络信息技术 ,对传统录取模式进行改革 ,实现网上录取 ,已成为高校招生录取工作中的一个新课题。这种变革必将推动中国高等教育事业的迅速发展。     

Disabled citizens as researchers – Challenges and benefits of collaboration for effective action and change

ABSTRACT

This article reports on the evaluation of an initial pilot for a collaborative research project undertaken in an English county between a service user-led Coalition of Disabled People, the local authority and local university. The project sought to map the assets and resources for/of disabled people in their local community as well as needs and gaps, to inform the Coalition’s strategic planning and raise awareness of disability issues across the county.

The article discusses an inclusive, co-productive approach using participatory action research. It focuses on experiences from the pilot stage of the project and considers how the authors worked together with the required knowledge exchange and power-sharing to recruit and train researchers with expertise from their personal experience of disability. Recruitment ensured they had relevant qualities and skills that could be developed, to increase their confidence, knowledge and skills set as researchers. They then undertook photo-elicited, semi-structured interviews with other disabled people, analysed findings and created photographic exhibitions for dissemination and awareness raising.

Demonstrating a commitment to emancipatory research and collective action for change, the discussion considers the promotion of shared values within the research team, and explores the benefits and challenges encountered during the process and how the particular stages were managed to achieve the beneficial outcomes of the pilot. The article seeks to add to the literature of participatory/emancipatory action research for social work.     

演变中的电子商务仲裁:国际行业仲裁的新路径

电子商务的发展导致了越来越多基于电子商务交易而产生的纠纷,对于这些纠纷采用行业仲裁的手段解决显然是提供了一条简便、高效、公正的路径。电子商务需要仲裁,特别是行业仲裁作为其纠纷解决途径。构建电子商务行业仲裁的路径中,分析相关基本概念及其构建的路径,也探讨了电子商务行业仲裁的建立对我国的相关影响。希望能通过本文,对电子商务的行业仲裁的构建起到抛砖引玉的效用,使更多人能够关注这一国际行业仲裁新领域的产生与发展。     

网络游戏在青少年价值观引导上的两难困境

网络游戏以其逼真的虚拟现实性、超强的娱乐性、操作简易性等特点,受到众多青少年追捧。网络游戏在引导青少年体验团队协作、交往乐趣与生命体验等方面具有特殊的价值。然而,网络游戏的商业推进模式和猎奇竞争机制,极易对青少年产生游戏沉迷、道德失范、暴力行为脱敏、时间意识淡漠等负面影响。发展网络游戏产业,引导游戏价值取向,需要在网络游戏设计开发、运营管理、自律教育等方面加强价值引导,传递社会正能量。     

网络在线书评概念的提出与特点分析

根据书评基本要素,网络在线书评可以被看作是书评在网络环境下运用网络在线交互特点,实现对网络文学评价并宣传的一种新的表现形式。网络文学是网络在线书评的主要对象,现代网络信息技术媒体的支持是网络在线书评存在的物质基础。网络在线书评与传统媒介书评的理念、模式、规则有着实质性区别,二者在书评对象、书评方法上存在差异。网络在线书评的特点具体表现为书评主体的多元化、书评信息的商业化、书评过程的交互化、书评媒介的现代化、书评语言的直观个性化等。     

基于电影行业的在线口碑对商家行为影响的数据分析

得益于美国电影行业中票房收入和电影上映场次数据的公开,收集了美国电影行业的相关数据,以电影上映场次作为测量商家行为的指标,对在线口碑与卖家行为的关系进行了研究。通过建立多元回归方程,以在线口碑、电影票房收入、电影投资预算为自变量,分析了在线口碑和电影上映场次的关系。结果表明,在线口碑中,专家口碑分值显著正向影响电影上映场次,而用户口碑分值和在线影评的数量却对电影上映场次没有显著影响;另外,票房收入、电影投资预算均对电影上映场次有显著影响。     

Rethinking ‘Rethinking Convergence/Culture’

Responding to the September 2011 special issue on ‘Rethinking Convergence Culture’, this essay seeks to identify ways that the author's thinking about convergence and participatory culture have shifted over time, often in ways that are closely aligned with the issue's contributors. Throughout the essay, the author addresses the links between cultural and political participation, the challenges in using new media in support of democratic change, the ways that institutional power structures continue to exert strong influence on our culture despite or perhaps because of significant expansion of who has access to the means of cultural production and distribution and the challenges and opportunities for doing cultural theory in an era of neo-liberal capitalism.