Exploring the role of the Senate Majority Leader's political public relations efforts

Grounded in first- and second-level agenda building, this study explored the role of the U.S. Senate Majority Leader in shaping the salience of issues and issue attributes in news media coverage and policymaking in 2011. A total of 358 public relations messages, 164 newspaper articles, and 83 policymaking documents were analyzed. Significant correlations were found supporting agenda-building linkages at both levels. Different types of information subsidies were explored, including press releases, blog posts, Facebook posts, and Twitter messages.     

Building relationships through websites: A content analysis of Turkish environmental non-profit organizations’ (NPO) websites

This paper provides insight into the dialogic potential of Turkish environmental NPO websites, including social media adoption. However, 23 of 50 websites examined failed to meet half the criteria for building relationships (n 35). Of 19 sites with connections to social media, 16 used new media potentialities, however only four met all social media adoption criteria.     

Hybrid social and news media protest events: from #MarchinMarch to #BusttheBudget in Australia

Public protest events are now both social media and news media events. They are deeply entangled, with news media actors – such as journalists or news organisations – directly participating in the protest by tweeting about the event using the protest hashtag; and social media actors sharing news items published online by professional news agencies. Protesters have always deployed tactics to engage the media and use news media agencies’ resources to amplify their reach, with the dual aim of mobilising new supporters and adding their voice to public, mediatised debate. When protest moves between a physical space and a virtual space, the interactions between protesters and media stop being asynchronous or post hoc and turn instantaneous. In this new media-protest ecosystem, traditional media are still relevant sources of information and legitimacy, yet this dynamic is increasingly underpinned by a hybrid interdependency between traditional news and social media sources. In this paper we focus on an anti-austerity government movement that arose in Australia in early 2014 and was mobilised as a series of social media driven, connective action protest events. We show that there is a complex symbiotic interdependency between the movement and the traditional media for recognition and amplification of initial protest events, but that over time as media interest wanes, the movements’ network becomes disconnected and momentum is lost. This suggests that the active role traditional media play in protest events is being underestimated in the current research agenda on connective action.     

How social media matter: Repression and the diffusion of the Occupy Wall Street movement

This study explores the role played by social media in reshaping the repression-mobilization relationship. Drawing on the case of the Occupy Wall Street movement, we examine the impact of Facebook and Twitter on the spatial diffusion of protests during a period of heightened state repression. Results from event history analyses suggest that the effects of repression on protest diffusion are contingent on the presence of social media accounts supporting the movement. We find that state repression at earlier protest sites encouraged activists to create Facebook and Twitter accounts in their own cities, which then served as important vehicles for the initiation of new Occupy protests. Moreover, results suggest that repression incidents can directly facilitate future protests in cities that already have Occupy Facebook accounts. This study highlights the potential of social media to both mediate and moderate the influence of repression on the diffusion of contemporary movements.     

社会化媒体时代科普宣传的路径厘析

社会化媒体时代已经来临，信息传播逐渐由内容为主步入渠道为主。新媒体、新技术的发展为科普工作的开展带来了新的机遇，即提供了更为广阔的渠道、更为丰富的内容和更为多样的呈现形式。但是，机遇与挑战并存，新媒体的发展在给科普工作带来机遇的同时也带来了挑战，主要表现在：信息的多元、多变、多样淹没了科普信息；虚假、伪科学、迷信信息大行其道；网民习惯性质疑挑战权威（权威到威权）；科普信息的枯燥无法吸引网民等问题也较为突出。如何在社会化媒体环境下赢得话语权，抢占科普宣传制高点，已经成为当前开展好科普工作的重要任务。     

论消费在国际传媒生产总过程中的地位

在国际传媒生产贸易中，传媒产品消费的本质就是价值认可式的精神性消费，在自愿获得消费物的消费中，得到精神与心灵上的满足，实现对一国传媒产品的最优化接受。由此本质出发，总结了消费的六种类型，在分析梳理其逻辑关系的基础上，论证了消费在国际传媒生产总过程中的主导地位。     

Media and the Intersectional Other

This article presents the findings of an intersectional study on migrant women on German television. Besides content and textual analyses, we conducted focus groups with audiences and interviews with migrant media workers. As the representation of Others was explored through the nodes of production, consumption, and identity, a complicated intersectional practice emerged. We found the televised representations of migrant women to be dominated by (often veiled) women as signifiers of non-integration but also by instances when gendered ethnicity was used as a marketable attribute. The audiences and producers employed various distancing strategies: they criticized specific programs for blatant stereotyping as much as didactic counter-stereotyping while downplaying systemic shortfalls of the coverage. These distancing strategies were intensified by the acceptance of individualized ideologies of success and commodified logics of media production. Ultimately, class appeared as the central demarcating category. On German television a problematic class distinction was articulated through ethnic and gender difference. Female migrants were often “othered” as lower-class. This class discourse absolved middle-class viewers and media workers from engaging in the systemic struggles over female/migrant identities, thus undermining the potential for gender and migrant solidarity and for the dynamic creation of cultural citizenship as a mode of belonging.     

How Japanese Families Cope with Fragile Elderly

Coping with caring for ill, fragile elderly is taxing the families in Japan, where longevity statistics predict early in the twenty-first century it will have the highest percentage of aged in the world. Interviews with 20 families revealed that although the culture mandates families care for their elderly, many are having considerable ambivalence and conflict, and caretakers suffer in the process unless they have assumed the defense of a martyr stance. Most do not seek nursing homes but are turning to government for supportive services. The trend in Japan, in spite of tradition, is for adult children to delay taking parents into their homes until they are unable to care for themselves.     

媒体关注下的CSR信息披露与企业财务绩效关系研究及启示——基于我国A股上市公司CSR报告的实证研究

企业社会责任(CSR)及信息披露已成为当前社会各界共同关注的热点问题。本文利用独立机构发布的我国A股上市公司CSR报告的评级数据,验证了当前时代背景下我国企业社会责任信息披露与企业财务绩效的关系,以及作为信息传递媒介和"公众日程设置者"的媒体的关注对于二者关系的影响作用。研究发现,高水平披露社会责任信息的企业的绩效明显高于低水平企业,但是这种作用关系是在媒体关注度这一变量的完全中介作用之下实现的。这一新发现不仅丰富和拓展了企业社会责任及信息披露的理论研究框架,对于基于战略性CSR思维制定相关战略的企业管理者也深具启发意义。     

SPECIAL ISSUE： ONLINE LITERATURE IN CHINA： PRESENT SITUATION AND THEORETICAL REFLECTIONS Online Writing in the Course of Discourse Transformation： A Review of Ten Outstanding Online Novels of the Past Decade

中国当代文学阅读层面上的价值认同正在经受前所未有的挑战。特别是新世纪以来，新的写作群体、写作方式不断涌现，使固有的理论批评体系遭到撞击、被撕裂，从而导致理论批评不时出现失语现象。随着网络文学的迅猛发展，非主流文学在阅读与消费环节中的影响日益增强，这就使得上述问题转化成了新的矛盾——互相不能包容的阅读隔膜。十多年来，网络上产生了海量的小说文本，逐渐形成了二十多种类型；本文兼顾时间跨度和创作类型，遴选了十年中不同类型的十部佳作，并针对它们区别于纸质媒体的艺术审美和创作特点进行了述评。