Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less

While it may seem difficult to communicate in a meaningful manner with 140 characters or less, Twitter users have found creative ways to get the most out of each Tweet by using different communication tools. This paper looks into how 73 nonprofit organizations use Twitter to engage stakeholders not only through their tweets, but also through other various communication methods. Specifically it looks into the organizations utilization of tweet frequency, following behavior, hyperlinks, hashtags, public messages, retweets, and multimedia files. After analyzing 4655 tweets, the study found that the nation's largest nonprofits are not using Twitter to maximize stakeholder involvement. Instead, they continue to use social media as a one-way communication channel as less than 20% of their total tweets demonstrate conversations and roughly 16% demonstrate indirect connections to specific users.     

Entering into,staying, and being active in a group of football supporters: a procedural analysis of engagement. The case of supporters of a French football club

In football (or soccer) stadiums, one of the ends (virages in French, or curve in Italian) brings together the most organized and ardent fans who support their team manu et voce. This article aims to define the dynamics leading individuals to become a part of a group of supporters, an engagement conceived of according to a sequential process. Through a qualitative inquiry, results show the importance of the relational networks in the process of engagement in this type of organization. Moreover, friendly interaction and the levels of sociability encountered over the course of action as part of supporting make up as much incentive to activism as may be understood in the condition of being set back in the general framework of the supporters' careers. The article ends with a discussion on the use of the sociology of collective action and mobilization in order to study the world of football supporters.     

The role of ethnic identity in school engagement: perceptions of immigrant Tibetan adolescents in select US public schools

This purpose of the study was to ascertain the level of ethnic identity formation and its perceived role on school engagement for Tibetan adolescents enrolled in public schools in two Midwestern states in the USA. The journey of these students from culturally encapsulated schools from Nepal, Bhutan, and India to multiculturally diverse settings was one of the most fascinating facets of the Tibetan Diaspora. Subjects included 16 girls, 25 boys, and 2 who did not identify their gender. The multigroup ethnic identity measure was used to determine the level of ethnic identity formation of Tibetan students while a questionnaire gathered information on school engagement. The overall ethnic identity measure for this sample was high with a mean of 3.58, while the cognitive and affective aspect of the measure was also high with a mean of 3.56 and 3.74, respectively. The girls showed more emotional commitment to ethnic identity, as their mean score was 3.92, while boys scored 3.62. The results clearly corroborated findings and conclusions drawn by other scholars. School and community partnership contributed to the healthy ethnic identity development of adolescents who were thus encouraged to be more engaged in meaningful school activities.     

Beyond liking or following: Understanding public engagement on social networking sites in China

Corporate pages on social networking sites (SNSs) have become the key platform where publics interact with companies and organizations around the world. Focusing on one of the most important world economies, China, this study explored the types of public engagement with corporate pages on leading Chinese SNSs as well as the motivations and antecedents that drive such engagement. Given the participatory and communal nature of SNSs, this study proposed a conceptual model incorporating social media dependency and several social relationship factors, including parasocial interaction, perceived source credibility, and community identification, that influenced Chinese publics’ engagement with companies on SNSs. We conducted a web survey with a random sample of 245 Chinese SNS users to test the proposed model. The results confirm that with the exception of perceived credibility, social media usage and relationship-oriented factors played a significant role in inducing public engagement in China.     

Top issues and responsive strategies in public relations practice: An empirical assessment in the Greater China area

An online survey of 132 public relations practitioners in Mainland China, Hong Kong, and, Taiwan revealed three issues (i.e., finding, developing and retaining highly talented communication, professionals, managing the digital revolution and rise of social media, and dealing with the speed and, volume of information flow) as the most urgent ones to deal with in today's public relations practice. Consequently, various responsive strategies have been applied to deal with emerging critical issues.     

Effects of celebrity involvement on young people's political and civic engagement

This study introduced the concept of celebrity involvement, which is the audiences' relationship with mediated celebrities along three sub-dimensions: affinity, parasocial relationships, and identification. Based on this concept, this study examined the underlying mechanisms through which young people's involvement with celebrities influences their political and civic engagement. A survey of 248 undergraduate students in Macau, which is a Special Administrative Region of China, showed an indirect association of celebrity involvement with political and civic engagement, which was mediated by situational involvement and self-efficacy, respectively. The implications of the findings are discussed.     

SCALING GOVERNMENTALITY

This article explores contemporary uses of museum co-production for public policy through a sustained theoretical engagement with Tony Bennett's work on museums as an ‘object of government’. The specific focus is a theoretical discussion of the ‘logic of culture’ as it relates to new UK policy uses of participants' ‘experience’ as the desired site of authenticity at the very same time as the process of expressing this authenticity is located as a site for reform. It is argued that Bennett mobilizes two techniques of scale (fixing the analytic lens of governmentality and drawing on a strong scalar correspondence of power) in order to secure a relatively disciplinary reading of governmentality and to foreclose the resistant possibilities of cultural politics. Drawing on the differences between practices associated in UK museums with ‘access’ (which works through the dis-intensification of the difference between the museum and everyday life) and with ‘social impact’ (which requires a re-intensification of this difference in order to increase the visibility of effect), this article concludes by countering Bennett's more disciplinary uses of Foucault with the Foucault of ‘The Subject and Power’. It is argued that the ‘logic of culture’ can be calibrated to varying intensities in considering the coming-into-relationship between the museums and those-to-be-involved. It is specifically argued – following Foucault's spatializaton of ‘thought’ as distance (limit-attitude) and ‘counter-conduct’ as proximity – that the ‘logic of culture’ might be actively re-calibrated to use the spatialized dynamic of distance and proximity to create spaces which might allow the museum and its associated policy – not just those involved – to be affected by the co-production encounter.     

Promoting public health through community engagement: Embracing the journey

ABSTRACT

This case study recounts and analyzes the journey that graduate students, enrolled in an experiential, interdisciplinary health promotions course, took with a diverse, urban, Black, Midwest community. Community members, faculty, and graduate students in social work and public health were fellow travelers on this voyage into uncharted territory. A major goal of the journey was to teach students how to recognize community strengths and to facilitate the community in using those strengths. The learner’s stance is used as the guiding principle for this reflective journey that generated serendipitous benefits and challenges. The article concludes with recommendations for interdisciplinary education and curriculum development.     

Flourishing,Substance Use,and Engagement in Students Entering College: A Preliminary Study

Abstract

Objective: The purpose of this study was to identify the health topics students received information about, how students obtained health-related information, and perceived believability of those sources. Participants and Methods: Students (N = 1202) were surveyed using the National College Health Assessment (NCHA) of the American College Health Association. Results: Nearly half (46%) of the sample reported not receiving any information, whereas only 0.5% received information on all health topics. The Internet was the most common source of health-related information, but, conversely, was perceived as the least believable source. Health center medical staff and university health educators were perceived to be the most believable sources. Conclusions: Future practice at the university setting should focus on delivering health information through believable messengers utilizing the most commonly reported sources of information. This may have implications towards how students shape their health-related social cognitions and subsequent behaviors.     

Flourishing: Exploring Predictors of Mental Health Within the College Environment

Abstract

Objective: To explore the predictive factors of student mental health within the college environment. Participants: Students enrolled at 7 unique universities during years 2008 (n = 1,161) and 2009 (n = 1,459). Methods: Participants completed survey measures of mental health, consequences of alcohol use, and engagement in the college environment. Results: In addition to replicating previous findings related to Keyes’ Mental Health Continuum, multiple regression analysis revealed several predictors of college student mental health, including supportive college environments, students’ sense of belonging, professional confidence, and civic engagement. However, multiple measures of engaged learning were not found to predict mental health. Conclusions: Results suggest that supportive college environments foster student flourishing. Implications for promoting mental health across campus are discussed. Future research should build on exploratory findings and test confirmatory models to better understand relationships between the college environment and student flourishing.