营销策划的三个层次

针对我国营销策划面临的问题,提出了分层次看待营销策划的思路。论文认为营销策划适合分为三个层次:营销之道的策划、营销之法的策划和销售之术的策划,并对这样分层的作用做了阐释。     

金融知识差异与我国家庭财富积累

通过应用中国城市家庭消费金融调研数据,本文系统的实证检验了改进后的金融知识指标、经济学专业、金融学专业以及家庭理财规划等因素对家庭各项财富积累的影响,并通过使用合适的工具变量进行两阶段估计,验证了这种正向影响的稳健性。此外,实证结果中家庭理财规划以及理财规划时间跨度的正向边际效应表明,理财规划可能是金融知识差异影响家庭财富积累的重要机制。研究结论有利于更准确地理解居民金融知识差异对于家庭福利,特别是退休福利的影响。     

中小企业税务筹划探析

税收作为国家宏观经济调控的手段,调控作用愈来愈明显,为企业税务筹划提供了施展的空间,尽管中小企业税务筹划的主观愿望是为减轻税负,客观上却促进了中小企业在国家税收杠杆引导下,走优化产业的道路,反过来,对完善税法又起到了促进作用。使中小企业正视税务筹划、区分偷税、漏税以正确选择合法的税务筹划方法。     

Beyond ‘bikelash’: engaging with community opposition to cycle lanes

This article explores the phenomenon of ‘bikelash’, or organised community opposition to cycle lanes. Urban residents commonly cite bicycle lanes, a space on the road reserved for cyclists, as the infrastructure most likely to encourage them to cycle. Yet the introduction of cycle lanes is often controversial. This article explores the phenomenon of bikelash, asking: Why does it occur? And what are the best ways to respond to it? A critical review of the literature on ‘contested’ cycle lane projects is undertaken in order to explore how this phenomenon can best be conceptualised within a mobilities framework.     

基于土地整治视角下的农村道路建设

以涉县的农村道路建设为例,结合该地区土地整治特点,通过对农村道路发展现状的分析,在强化道路主体、道路绿化、生态排水、配套设施设计的基础上,强化组织领导、资金筹措、绿色生态、管理维护,充分利用当地资源,选择稳定性较好的材料进行铺筑,栽种本地适宜的树种、草种,将生态和人文设计理念融合到道路设计中,丰富并传承乡村文化,发挥其观赏价值、应用价值和经济价值。     

The Influence of Career Planning on Career Thoughts in STEM‐Interested Undergraduates

Undergraduate career planning courses have shown efficacy in decreasing students’ negative career thoughts; however, universities have minimally applied these courses to science, technology, engineering, and math (STEM) populations. This study compared the influence of a STEM‐focused career planning course for undecided STEM students with a seminar course for decided STEM majors. An analysis of covariance with covariate adjustment revealed that undecided career planning students had lower adjusted mean scores on a measure of negative career thinking than the decided STEM majors after the first semester of college. The results provide support for the efficacy of STEM‐focused career planning courses and measuring negative career thoughts with STEM undergraduates.     

What does Brunei teach us about using Human Development Index rankings as a policy tool?

The Bruneian Government has set an ambitious target to achieve a top 10 ranking on the United Nations Development Programme's (UNDP) Human Development Index (HDI) by 2035. To achieve its objective (described in a national strategy document called the Wawasan 2035), Brunei's economy needs to grow by 6% to 7%. Is setting an HDI target a good way to govern Brunei's policy‐making? Is it a good way to govern any country's policy‐making? In this article, we look at the role of HDI‐rank targets in economic and fiscal policy. We show that such a headline target (much like a profit target in a private company) automatically sets targets for growth in various economic sectors and fiscal policy targets. As such, HDI‐rank targeting may provide a useful mechanism for co‐ordinating development policies and for monitoring progress against a wide range of development goals using only one number.     

论新型农村合作医疗制度的城乡统筹——以杭州为例

2003年新型农村合作医疗制度试点实施以来,杭州试图让农民和城镇非从业人员根据自身实际情况灵活选择不同的医疗保险项目、定点医院,并逐步提高筹资水平,报销和补偿水平。通过分析杭州新农合实施过程、运作逻辑,从制度供给的公平性、可及性和合理性出发,认为新型农村合作医疗制度可以实现有差别统一的城乡统筹。     

人口计生工作职能转变与建设高素质职业化队伍

行政管理体制改革是深化改革的重要环节。新时期人口和计划生育工作任重道远。要实现未来人口发展目标,转变人口和计划生育工作职能,关键要建设一支高素质的职业化队伍。国家人口计生委在机构得到充实和加强的基础上,着力转变职能,理顺关系,优化结构和提高效能,促进了人口计生工作健康、深入、持续发展。