营销策划的三个层次

针对我国营销策划面临的问题,提出了分层次看待营销策划的思路。论文认为营销策划适合分为三个层次:营销之道的策划、营销之法的策划和销售之术的策划,并对这样分层的作用做了阐释。     

非营利组织视野下的高校教师管理

高校教师管理工作的关键在于如何帮助教师正视自身所承载的教育使命,处理好教育与科研、生存与发展、个体与组织等一系列关系。本文从高校的非营利组织特性入手,紧扣教师作为非营利组织成员应充分强调其职业理想与价值实现的这一特点,指出在高校教师管理中,尊重与保护教师的理想信念,构建积极有效的“对话”关系,分阶段地展开职业生涯规划,实现教师个体发展与高校发展的和谐统一。     

项目教学法在移动通信课程中的应用探讨

项目教学法以课程内容为中心,学生为主体,把学生融入有意义的项目任务中,使学生积极主动地学习知识,同时提高学生的实践技能和团队精神。实践表明,在移动通信课程教学中应用项目教学法能取得良好的教学效果。     

建筑工程项目管理分析

阐述了建筑工程项目管理的主要内容,指出建筑工程项目管理是建筑企业根据经营发展战略和企业内外条件,按照现代企业运行规律,通过生产诸要素的优化配置和动态管理,以实现工程项目的合同目标、工程经济效益和社会效益.文章重点分析了在建筑工程项目管理中目标管理、技术协调和成本控制等问题,从影响建筑工程项目因素的角度,探讨了应把成本、质量、服务作为整体系统管理的基本思路.     

论高校学生政治辅导员队伍的统筹发展

高校学生政治辅导员队伍是培养社会主义事业建设者和接班人的一支重要力量,但当前这支队伍的发展现状还不能令人满意,存在诸多问题,因此文章提出必须按照统筹发展的方略,在发展理念、发展目标、发展模式等方面更新思路、创新对策,以实现高校学生政治辅导员队伍的长远发展.     

论信息系统——ERP项目监理

信息系统工程监理在我国目前还是一个新生事物,无论是在理论研究上,还是在社会实践中,都还处于一个探索和起步阶段.要真正发挥ERP工程监理的作用,解决ERP成功率不高的问题,必须按照ERP工程的特点,建立相应的监理机制和实施模式.文章力图从ERP项目的特点和存在的问题出发,探讨ERP项目监理的有关问题.     

An evaluation of stakeholder capacity in the implementation of millenium village primary school meal project

The paper focused on evaluation of stakeholder capacity to implement the millennium village primary school meal project in Kenya. The study which was anchored on the stakeholder theory as well as the Context Input Process Product (CIPP) model of evaluation used mixed methods research design with ex-post facto and case study as its two research elements. The mixed methods was adopted because when both qualitative and quantitative approaches are used in a single study, the strengths of both produce a research synergy in which the collective benefits are greater than what is obtained from either approach when used alone. A sample size of 186 participants was selected from seven (7) primary schools using stratified random sampling. The participants selected purposively included pupils, teachers, head teachers, parents, Area Education Officer (AEO) and project staff. Data was collected using questionnaires, face to face interview guide, Focus Group Discussion (FGD) and document analysis guide. The study findings indicated that the project was implemented with great success as indicated by stakeholders’ capacity to understand project objectives, their involvement in project planning and implementation and their positive attitude towards the project. This has contribute to poverty reduction in the community through the project and sustainable approaches for project implementation.     

Using logic model and visualization to conduct portfolio evaluation

Portfolio evaluation is the evaluation of multiple projects with a common purpose. While logic models have been used in many ways to support evaluation, and data visualization has been used widely to present and communicate evaluation findings, adopting logic models for portfolio evaluation and using data visualization to share findings simultaneously is surprisingly limited in the literature. With the data from a sample portfolio of 209 projects which aims to improve the system of early care and education (ECE), this study illustrated how to use logic model and data visualization techniques to conduct a portfolio evaluation by answering two evaluation questions: “To what extent are the elements of a logic model (strategies, sub-strategies, activities, outcomes, and impacts) reflected in the sample portfolio?” and “Which dominant paths through the logic model were illuminated by the data visualization technique?” For the first question, the visualization technique illuminated several dominant strategies, sub-strategies, activities, and outcomes. For the second question, our visualization techniques made it convenient to identify critical paths through the logic model. Implications for both program evaluation and program planning were discussed.     

基于产品生命周期的多阶段剩余收益项目决策模型

剩余收益模型（Residual Income Model,RIM）是评估公司权益价值的经典模型,特别地,奥尔森系列剩余收益模型由于可以利用历史财务与会计数据而得到广泛运用。本文在一般剩余收益模型的基础上,运用规范研究、逻辑推理等方法,基于产品生命周期理论,即项目处于产品生命周期的不同阶段时,其净资产收益率不同,在增长期的净资产收益率持续上升,衰退期的净资产收益率持续下降,而成熟期的净资产收益率则围绕行业平均水平波动,从理论上就项目投资价值的评估构建了多阶段剩余收益项目决策模型,并就所构建的多阶段剩余收益项目决策模型进行参数赋值分析。研究结果表明该新构建的决策模型具有较好的理论和运用价值,可以作为一种有效的项目投资决策模型。本文的研究一是拓展了剩余收益模型的应用,从主要用于对公司权益价值的估值拓展至对项目投资决策的评估;二是有利于寻求项目投资决策的价值最大化。     

The New Spatial Planning Act in Taiwan: A Messy Shift from Economic Development-Oriented Planning to Environmental Conservation-Oriented Planning?

On 18 December 2015, the spatial planning bill was finally passed by the Legislative Yuan in Taiwan. That was a special moment for planning community and authority since they had anticipated this moment for more than two decades. However, this is not the end of the story. On the contrary, the battle between the economic development promoters and environmental conservation supporters just starts. The Act introduces several new changes to secure its goal of nationwide sustainable development, but the introduction also raises some tensions. This article reviews the tensions and their socio-political context, and gives some suggestions to the Taiwanese government.