Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

Fostering social capital in an international multi-stakeholder issue network

Scholars have theorized that public relations contributes to societies and communities by bringing attention to pressing public issues and fostering social capital in civil society networks. However, the extant research has studied civil society networks of NGOs, donors, and the media in transitional countries. This study extends the public relations model of civil society in two ways. First, it broadens the scope to an international context. Second, it draws from the multi-stakeholder issue network perspective to conceptualize a civil society network as a space where stakeholders of an issue mix their interests as they collectively address a pressing public issue. The literature on international and multi-stakeholder networks suggest that the international scope and the mixing of interests across sectors may restrict the production of social capital. The results from the social network analysis suggests that the mixing of interests across sectoral and geopolitical boundaries did not restrict the production of social capital. Rather, the patterns of the relationships among those on the core and those on the periphery of the network restricted the production of social capital. Such finding demonstrates how public relations’ functions like relationship building can have profound influences on social capital and civil society networks. The implications for public relations theorizing and research are discussed.     

The changing landscape of public service delivery systems for disabled people in China: a Shanghai case study

This article will consider the current development of an emerging contract culture for the delivery of social services and its impact on disabled people in China. The discussion is based on an original qualitative study in Shanghai. The past 30 years have seen dramatic changes in China, which in parts have led to improvements in the lives of disabled people. The China Disabled Persons’ Federation (CDPF) became a key player in delivering these changes with the government. However, the CDPF is being criticized by disabled people for being too bureaucratic and not being effective enough in its delivery of services. One of its responses is to work with newly emerging not-for-profit organizations (NPOs) of and for disabled people. The CDPF has now begun to contract the delivery of some services to such NPOs. It is hoped that this may improve their effectiveness but the development of a contract culture in the delivery of services for disabled people may also be seen to pose a threat.     

On the conditions of authority in academic publics

The discourse of some of the most powerful public figures in today’s world is often incoherent and nonsensical. Incoherent yet authoritative discourse shows that authority does not rest in language but results from non‐linguistic and pre‐textual conditions. The non‐linguistic and pre‐textual conditions are exemplified in an Australian case‐study of a media debate between the Immigration Minister and a refugee, drawing on research by Smith‐Khan (2019a, 2019b). Two such conditions are then examined with reference to academic publics. First, I ask which languages do or do not carry authority, before moving on to speaker identity as a condition of authority. The close association between English and academic excellence has resulted in diminishing the authority of academic publications in languages other than English. The same is true of publications by women and people of colour. I close by reflecting on referencing practices as forms of extending authoritativeness to voices in excluded languages and from excluded scholars in academic publics.     

Public sector managers: the decision to leave or remain in a job

The public sector faces a grave problem as far as managerial retention as the result of the increasing number of retirements and of voluntary resignations. Despite the vital interest in managerial turnover in the public sector, research is scarce. This study, which increases our understanding of why public sector managers leave their positions, takes a qualitative and narrative research approach in examining voluntary turnover. Interviews were conducted with operations managers (in education, social care, and technical activities) at three Swedish municipalities. We identify a multitude of environment push and pull factors with a focus on administrative support, supervisory support and illegitimate tasks. The narratives of managerial turnover reveal the complexity of the decision to leave or remain in a job, containing a mixture of push and pull factors, negative feelings, unmet expectations and extraordinary events. Three possible HRD actions to decrease undesirable managerial turnover are identified: re-work organizational structures; re-model job characteristics; and re-examine managerial turnover decisions as a long and complex process. Our hope is that the findings are used for ultimately create healthy organizations.     

网络直播聚合犯罪的罪因、特征与治理措施

网络直播聚合犯罪愈演愈烈,主要集中于知识产权犯罪和色情犯罪领域,国内目前对该类犯罪的研究较少。网络直播聚合犯罪与社会结构方面的紧张、个人违法性意识方面的紧张存在关系,前者主要体现为：商品拜物教影响下的部分民众设定目标时日益以物质获得为参考系;阶层固化使得处于部分底层民众无法通过制度性手段实现目标。后者主要体现为网络直播聚合犯罪者实施犯罪,与其权衡犯罪成本与获利数额、心存侥幸有关。在对案例进行实证分析的前提下,归纳概括出此类犯罪的三个主要特征：犯罪主体呈现出低龄化、学历较低、无业状态较多的特点;分工的复杂性、网络的匿名性使得犯罪的隐蔽性较强;黑灰产业链业已形成并成熟。对此类犯罪的治理,应当坚持惩防并举,在惩罚方面应当注意网络直播聚合共同犯罪认定规则的变通适用,以及网络直播聚合犯罪立法扩张、司法限缩与严格执法之间的关系;在预防方面应当构建国家、社会两位一体的预防模式。     

突发事件网络舆情研究进展与趋势分析

近年来,互联网的发展和突发事件的频发导致突发事件网络舆情成为学者们关注的热点之一,但相关研究缺乏对突发事件网络舆情研究文献的量化和可视化分析。文章选取2009-2018年CNKI中的223篇以突发事件网络舆情为主题的CSSCI来源期刊和北大核心期刊文献为样本,利用Citespace对文献作者、研究机构、关键词等绘制知识图谱,对研究热点、研究演化路径和未来研究趋势进行分析。研究表明：基于突发事件网络舆情主体、表现形式、预警和应对策略的研究是当前的研究热点,未来研究将会朝着高校突发事件网络舆情、突发事件非理性网络舆论、突发事件网络舆情演化、突发事件网络舆情治理研究等方面展开。     

微信公众号影响力指数建构与量化评估

作为被广泛使用的社交媒体,微信已经成为热点事件和网络舆情的重要策源地,科学准确评估微信公众号的影响力对于明晰微信信息传播特点,深入挖掘微信传播潜力,进一步规范和指导微信平台的传播行为具有较大的理论和实践意义。在对既有关于微信公众号影响力研究进行梳理和评价的基础上,基于传播效果测量的设计,坚持以受众为中心、由浅入深多层次考察准则,运用德尔菲法和层次分析法建构一套微信公众号影响力指标体系。该指标体系由4个一级指标和9个二级指标构成,并运用线性合成法合成微信公众号影响力指数。     

超级网络平台限制交易行为的反垄断规制

从“3Q大战”“3百大战”到天猫京东“二选一”事件,超级网络平台实施限制交易行为的现象越演越烈,也成为当前互联网领域的反垄断难题。我国反垄断法律法规在对网络空间的相关市场及市场支配地位的认定上存在适用困境,超级网络平台滥用市场支配地位的行为无法被认定且无法有效规制的现象长期存在。为规范超级网络平台的经营行为,应当调整《反垄断法》关于相关市场与市场支配地位的认定规则,将反垄断案件纳入公益诉讼范围,采取国家诉讼和私人诉讼并行的双重诉讼机制,减轻原告举证责任负担,同时将《反垄断法》与《电子商务法》衔接适用。     

引入公益诉讼完善外逃腐败资产追回机制

随着《联合国反腐败公约》的生效,人们开始更多地关注反腐败的国际合作问题,公约最大的贡献就是设置了一套较为完整的腐败犯罪资产的追回机制,但是,由于立法上的滞后以及公约在实施过程中的实际困难,使得中国尚未探索出一套有效追回流失于境外腐败犯罪资产的制度;由于公益诉讼的自身优越性,引入公益诉讼制度,以充实和完善外逃腐败资产追回机制是值得我们认真思考的一条可行的道路。