先验现象学的动机引发及其哲学观念

怀疑论构成胡塞尔先验现象学研究的重要的引发动机。通过现象学还原的实行,现象学从根本上超越了自然态度,实现了向先验主体性的回溯,并在其中考察一切客观性的根源。藉此胡塞尔就以现象学的先验主观主义克服了怀疑论的主观主义,同时也终结了整个近代哲学中先验主义与客观主义之间的旷日持久的斗争。最终,通过进一步对先验意识领域实行本质还原,先验现象学作为一门关于先验意识的普遍本质科学而确立自身。     

论笛卡尔的普遍怀疑方法及其对怀疑论的影响

笛卡尔为了对抗经院哲学的盲目信仰主义和怀疑论提出了普遍怀疑方法.笛卡尔普遍怀疑方法的实质是方法论意义上的怀疑,而非本体论意义上的怀疑.不过,笛卡尔对怀疑论的拒斥并不成功,相反却为怀疑论提供了强大的思想武器.可以说,笛卡尔的普遍怀疑方法成为了怀疑论发展的催化剂和助推器.     

Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?

This study connected framing theory with corporate social responsibility (CSR) communication literature to examine whether a CSR message that emphasizes customers’ contribution to CSR efforts can enhance CSR communication and mitigate the negative effects of skeptical comments from other users on social networking sites (SNSs). Specifically, this study examined whether a customer-credit-sharing CSR message, compared to a conventional self-promoting message, better mitigated the effects of skeptical comments from other SNSs users on values-driven motives perceived by customers, customers’ positive attitudes, and behavioral intentions. It also explored whether the effects of strategic framing changed when skeptical comments were made online by friends or strangers. A total of 400 customers participated in an online between-subjects experiment. The results showed that the credit-sharing message better protected perceived values-driven motives and positive attitudes toward the company after the customers were exposed to skeptical comments, regardless of who posted the skeptical comments. Customers who read the credit-sharing message also showed stronger intention to defend the company’s CSR efforts and stronger purchase intention when the skeptical comments came from a friend. More theoretical and practical implications are discussed.