试论我国民族品牌及其运营

优秀的品牌不仅在竞争中会处优势地位,而且会给企业带来巨大利润.随着我国进入WTO,中国将进入国际品牌竞争时代.因此,在新形势下,我国企业只有科学运作经营自己的优秀品牌才能抢占市场,走出一条成功之路.     

An Attentional Application of Socioemotional Selectivity Theory in College Students

Socioemotional selectivity theory posits that emotions become increasingly salient as individuals approach endings. Recent findings have linked the theory with biases in information processing in the context of aging. However, these studies all confounded advancing age and the motivational impact of endings. This study represented an attempt to disentangle the effects of large age differences from those of endings on the processing of emotional information by investigating differences in attention to emotional stimuli between college seniors and college first‐years. Seniors represented a group approaching the social ending of graduation from college and first‐years served as a comparison group not facing an ending. Following recent findings in the literature on aging, it was hypothesized that seniors would selectively avoid negative images in an effort to better regulate their emotions in the face of this social ending. First‐years were found to spend a significantly larger portion of their time viewing sad faces than did seniors. Seniors also exhibited significantly higher levels of positive affect than did first‐years. These findings are discussed within the context of emotion regulation in the face of impending endings across the lifespan.     

Changes in Support From Confidants,Children, and Friends Following Widowhood

This paper examines the extent to which widowhood affects changes in (a) the availability of a confidant, (b) emotional support from children, and (c) emotional support from friends/relatives both 6 and 18 months after spousal loss. Analyses are based on data from the Changing Lives of Older Couples, a prospective study of 1,532 married individuals aged 65 and older. Compared to married persons, widowed persons are less likely to have a confidant, yet they receive greater support from children, friends, and relatives, controlling for support prior to widowhood. The findings suggest that, although close social relationships may remain stable in the course of normal aging, stressful events such as widowhood may bring forth both losses and gains in social support.     

马桑树传说建木考

马桑树自古是一种灌木,但中国西南地区却流传着马桑树是高大乔木,且能通天的传说。笔者认为此传说的产生是中华民族各地古老神话传说交流融合的结果。该传说可能是从古巴蜀通天神话吸收中原龙文化和东方扶桑神树复合而成,是华夏多元一体文化中的神话传说在传承过程中互相交融的产物,有着深厚的民俗文化意义。     

Tornado warning: Understanding the National Weather Service’s communication strategies

This study explores the National Weather Service’s communication through a multi-sited rapid ethnography that extends the fully functioning society theory. National Weather Service field offices do not employ public information officers. Instead, forecasters predict the weather, craft messages, and build relationships with their publics. Scholars have called for public relations research that examines messages, including how crisis communication can help publics cope. Additionally, scholars have noted that all organizations need public relations, even if they do not employ formal public relations personnel. In our study, forecasters emphasized the need to build their publics’ tornado threat awareness and provided strategies to make weather science accessible. Forecasters discussed a variety of message strategies including avoiding fear appeals, humanizing the organization, and visualizing risks. Forecasters also built relationships with active publics through soliciting weather spotters and empowering them to prepare others for severe weather. Overall, findings expand knowledge about how organizations can employ strategic public relations to benefit society, thereby extending fully functioning society theory.     

Family functioning and emotion socialization in Chinese two-parent households: A person-centered approach

The current study adopted cluster analysis as a person-centered approach to identify patterns of Chinese families’ functioning and parents’ emotion socialization responses and investigate their associations with children's emotion regulation and behavioral outcomes. Both parents residing in the same family were included to explore joint contributions of mothers and fathers within the family system. Participants were 204 Chinese two-parent (mother and father) households of 5- to 10-year-old children (M_age = 7.43 years, SD = .81; 98 girls). Both parents filled out online questionnaires about their perceptions of family functioning (cohesion, adaptability) and endorsement of responses to children's negative emotions (supportive, nonsupportive). Mothers also reported children's lability/negativity, emotion regulation, problematic behaviors (internalizing, externalizing) and prosocial behaviors. Five clusters were identified: poor-functioning/dismissing, well-functioning/coaching, engaged fathers, engaged mothers, and balanced/diffuse. Overall, poor-functioning/dismissing families had children with the lowest functioning and well-functioning/coaching families had children with the most optimal outcomes. The other three clusters were moderate in terms of child functioning with children of engaged fathers having less optimal outcomes than the other two. The nuanced variations among clusters and meaning of results are discussed in relation to Chinese cultural contexts. Findings support the utility of a person-centered approach for illuminating how parents’ socialization practices interconnect holistically within dynamic family systems.     

The Social Vulnerability Scale for Older Adults: An Exploratory and Confirmatory Factor Analytic Study

The Social Vulnerability Scale (SVS), a 22-item informant report of vulnerability to exploitation and, in particular, financial exploitation of older adults, was administered to 266 respondents who assessed the social vulnerability of a significant other aged 50 years or over, either a person with dementia or other neurological condition (n?=?116), or a healthy adult (n?=?150). Exploratory factor analysis in the combined sample revealed a 15-item two-factor solution labeled gullibility and credulity. Stability in factor structure was established in an independent sample (n?=?123) using confirmatory factor analysis, and sound reliability (internal consistency) and validity (known-groups) were demonstrated. The SVS15 is a potentially useful instrument for assessing older adults' vulnerability to exploitation.     

Lesbian and Bisexual Women's Sexual Fantasies,Psychological Adjustment,and Close Relationship Functioning

SUMMARY

This study focused on the impact of relationship functioning, relationship satisfaction, psychological adjustment, and the thematic content of sexual fantasies endorsed by lesbian and bisexual couples during masturbation and sexual relations. The sample consisted of 129 women (85 lesbian, 44 bisexual) who were part of a same-sex couple (average relationship duration of 5–10 years). Participants (94% The authors would like to acknowledge Wendy E. Stock, PhD, of Alliant International University, San Francisco Bay Campus, who provided assistance during the preliminary phases of this research endeavor. Portions of this data set have been presented at the Society for the Scientific Study of Sexuality Western Region Meeting as well as the American Psychological Association Convention. Euro-Americans) were recruited through advertisements placed in national gay and lesbian periodicals. Relationship functioning significantly predicted the thematic content of sexual fantasies. However, psychological adjustment did not significantly predict the thematic content of non-traditional sexual fantasies. The authors discuss the implications of these findings for clinicians who practice with lesbian and bisexual women who are in same-sex relationships.     

Comparison of Role Demands,Relationships, and Child Functioning in Single-Mother,Single-Father,and Intact Families

Abstract

Numerous studies have examined the impact of divorce on parents and children, but most of these studies have been restricted to single-mother families. This study compared differences in role demands, relationships, and child functioning using the responses of parents and children in 30 single-mother, 30 single-father, and 30 intact families. Single fathers had better resources than single mothers, more positive parenting than married fathers, and relied more on friends than the married parents. Single mothers had less education, less prestigious jobs, lower incomes, and more economic strain than the other parents. They also had fewer social resources and more difficulty than married parents with the parenting role. Despite these disadvantages of single mother families, children in these families were no different than children in other families on most measures of well-being. The only problem that was identified in the functioning of children from single-parent families was with their behavior. These findings can be used to develop strategies to reduce risks and enhance the existing resources and strengths of single-parent families.     

Perceived Family Functioning and Family Resources of Hong Kong Families: Implications for Social Work Practice

This article reports the results of a telephone survey (n = 1,015 respondents) that aims to identify the perceived general family functioning and family resources of Hong Kong Chinese families and their linkage to each other in a rapidly transforming society. The perceived general family functioning of the respondents was average, and the five types of family resources—time, income, human capital, psychological capital, and social capital—of the respondents ranged from average to good. The following family resource domains, in descending order, have accounted for significant variance in perceived general family functioning: income, time spent with family, stress coping efficacy, religion, and satisfaction with the living environment. Our findings provide empirical support for policy formulation and social work practice.