走出广告言辞表达的误区

〕本文着重对言辞表达不当导致广告误区的问题作出分析,并认为除语言本体的规范标准外,还必须用汉语文化精神和民族精神的尺度,去对广告言辞的是非优劣作出评判。     

Multidimensional poverty: An alternative measurement approach for the United States?

International poverty research has increasingly underscored the need to use multidimensional approaches to measure poverty. Largely embraced in Europe and elsewhere, this has not had much impact on the way poverty is measured in the United States. In this paper, I use a comprehensive multidimensional framework including economic well-being, capability, and social inclusion to examine poverty in the US. Data from the 2004 General Social Survey support the interconnectedness among these poverty dimensions, indicating that the multidimensional framework utilizing a comprehensive set of information provides a compelling value added to poverty measurement. The suggested demographic characteristics of the various categories of the poor are somewhat similar between this approach and other traditional approaches. But the more comprehensive and accurate measurement outcomes from this approach help policymakers target resources at the specific groups.     

Variance estimation for the 2006 French housing survey

In the 2006 French housing survey, information is collected on many aspects of housing to describe the housing stock in France and the housing conditions of French households. The basic national sample results from a multistage sampling design. Complementary samples were selected to perform accurate estimations for socio-demographic domains. Some French regions proceeded to a regional and local extension of the national sample. The variance is estimated for a region with a regional and local extension of the basic national sample.     

Improved randomized response in additive scrambling models

Randomized response models deal with stigmatizing variables appearing in health surveys. Additive and subtractive scrambling in split sample and double response yield unbiased mean and sensitivity estimators of high precision. The split sample method is protective of privacy. The double response method is as protective only conditionally. To achieve the maximum efficiency, the scrambling variables must be similar to each other and the probability of obtaining a true response must be as large as possible. The randomized response procedures yield more efficient estimates of the average total number of classes missed by university students.     

从意见（主义）到真理——关于当前提高高校“两课”实效性的哲学审视

当前高校两课的实效性相对低下,其主要原因是教师对两课的实效性存在普遍的误解、对学生的认知规律特点缺乏科学认识、教师自身的理论素养不高等。要切实提高两课教学的实效性,可以尝试走一条“从意见（主义）到真理”的哲学化路线：提取教材内容的真理性因素使之深刻化、深度耕读教材涉及的文本真理使之大众化、加大与两课相关的基础性研究使教师专业化等。     

2002年楚辞学国际学术研讨会暨中国屈原学会第九届年会论文综述

2002年楚辞学国际学术研讨会暨中国屈原学会第九届年会于6月13日至16日在宁波大学召开,来自国内外的115位学者参加了会议。提交这次会议交流的论文74篇,论文提要16篇,内容涉及到楚辞文艺学、楚辞社会学等七个分枝学科。     

区域发展理论演进的纵向考察

作者依据历史走向,考察了区域发展理论的产生、发展过程,概述了农业区域发展理论、工业区域发展理论、中心地发展理论、区域产业关连发展理论、区域增长极理论、区域发展阶段性理论以及现代区域发展理论的主要流派,系统地揭示了区域发展理论的思维脉络。     

从目的论视角探析企业简介翻译错误及其成因

根据Nord对翻译错误的分类和我们的调研,认为当前国内企业简介英语译文存在的问题主要有语用、文化和语言三方面错误。其主要原因在于译者缺乏明确的翻译目的,没能把译文读者放在首位,只是一味追求译文与原文在形式上的对等。企业简介翻译应当遵循三个原则：目的原则、译文读者导向原则和合适原则。     

大学生创造性人格调查分析

21世纪人才素质的核心是创造性素质。创造性素质 ,主要指一个人的创新意识、创造性思维能力以及创造性人格品质。本研究利用卡氏十六种人格因素测验量表 (16 PF)对北京邮电大学本科生的创造性人格进行测试 ,分析表明影响人的创造力的因素是复杂的。创造性是可以通过教育进行培养的 ,关键是要通过教育改革创造条件 ,允许和鼓励人的个性的发展     

内地高校少数民族大学生心理卫生状况SCL—90测量与分析

内地高校少数民族大学生群体的心理卫生有其特点 ,较为复杂。问题较突出地表现在强迫症状、人际关系敏感、恐怖、偏执、精神病性等方面 ;民汉差异存在 ,少数民族学生在偏执方面尤为明显 ;性别差异不显著 ;各少数民族之间不同程度地存在差异 ;不同办学模式、专业、年级的少数民族学生之间有一定差异