大吴文化研究纵横谈

大吴文化是一种广义的地域文化 ,即从古到今 ,吴地人民所创造的一切文化的总汇。吴地地域的界定 ,有广义、狭义之分 ,广义的吴地地域的界定应以历史政区和吴语分布区为依据。从大吴文化视角出发 ,可将吴文化视为一种丰富的知识性的资源 ,人们可纵横结合 ,从人类社会的多个层面予以研究、开发和利用。在长期的发展中 ,吴文化形成了先吴文化、吴国文化、吴地文化三个时期。吴文化具有自己的鲜明特色 ,其中主要有依托水 ;融合古今 ,汇通中西 ;后来居上 ,敢为天下先等     

意向性建构原理与读者理论

现象学哲学的“意向性建构”原理的实质意义给与 :主体建构对象就是给与对象意义。这是讲求读者建构 (再创造 )文本意义一路文学理论的哲学基础     

破除中西文化交流的三大思想障碍

在当今全球化的大趋势下倡导和推动中西文化交流有三大思想障碍 ,即认定不可能有平等的文化交流 ,认定未来世界文化的大趋势是一种文化取代另一种文化或认定文化融合的最终境界是无差别的、统一的世界文化 ,夸大不同语言、文化系统的不可译性。在对平等交流有无可能 ,无差别的、统一的世界文化有无可能 ,准确的文化翻译有无可能等三个理论问题作了辨析以后 ,作者表达了一个愿望 :中西双方回到平等交流的元点上来 ,加深了解与认识 ,促进中西文化的进一步交流与融合。     

整合教育:高校思想政治教育的新思路——应对高校“两课”教学的离散趋向

我国高校将“两课”作为实施思想政治教育的主战场目前存在的最大问题是教育教学的某些方面出现离散趋向。本文通过对高校“两课”中出现的离散趋向的分析，认为在思想政治教育教学实践中要实施整合教育，并提出整合教育的具体构想。     

Implied Preference for Seismic Design Level and Earthquake Insurance

Seismic risk can be reduced by implementing newly developed seismic provisions in design codes. Furthermore, financial protection or enhanced utility and happiness for stakeholders could be gained through the purchase of earthquake insurance. If this is not so, there would be no market for such insurance. However, perceived benefit associated with insurance is not universally shared by stakeholders partly due to their diverse risk attitudes. This study investigates the implied seismic design preference with insurance options for decisionmakers of bounded rationality whose preferences could be adequately represented by the cumulative prospect theory (CPT). The investigation is focused on assessing the sensitivity of the implied seismic design preference with insurance options to model parameters of the CPT and to fair and unfair insurance arrangements. Numerical results suggest that human cognitive limitation and risk perception can affect the implied seismic design preference by the CPT significantly. The mandatory purchase of fair insurance will lead the implied seismic design preference to the optimum design level that is dictated by the minimum expected lifecycle cost rule. Unfair insurance decreases the expected gain as well as its associated variability, which is preferred by risk-averse decisionmakers. The obtained results of the implied preference for the combination of the seismic design level and insurance option suggest that property owners, financial institutions, and municipalities can take advantage of affordable insurance to establish successful seismic risk management strategies.     

论语篇体裁理论在英语写作教学中的应用

本文以系统功能语言学的语篇体载理论为依托，对该理论在大学英语写作教学中的应用进行了探讨。教师在写作教学实践中可以从引导学生挖掘不同语篇体裁的交际目的和社会文化背景入手，指导学生从宏观角度有效把握不同语篇体裁的概括性结构定武，鼓励学生逐步改进思维方式，从而全面提高写作能力。     

论破窗理论对高校班级管理的启示

班级管理在大学教育中的作用十分重要。从破窗理论出发．明确了班级环境在班级建设与发展中的重要地位，论述了班级中潜抑力量与压抑力量转化的意义，在此基础上进一步提出，要从加强日常管理、形成良性反馈机制、处理好突发事件三个方面预防“破窗现象”，并针对破窗理论的运用提出了建议。     

毛泽东与“另起炉灶”的外交战略理论和实践

建国之时,毛泽东和党中央根据当时的国际形势,从中国人民的根本利益出发,提出和实施“另起炉灶”的外交战略,成为新中国在当时最重要的外交方略之一。“另起炉灶”外交战略理论的提出实施,彻底划清了新中国外交与旧中国外交的界限,从根本上维护了“一个中国”的原则,使新中国走上了真正独立自主的道路。因此,“另起炉灶”的外交战略理论不仅具有伟大的历史意义,而且具有伟大的现实意义。     

Effects of Marriage and Children on Financial Risk Tolerance: A Synthesis of Family Development and Prospect Theory

Family development and prospect theory were used as a framework to predict variability in individuals' subjective financial risk tolerance within distinct family structures. Gender, age, and income were expected to interact with the main effects of family structure (marital status and children). Theory-generated hypotheses were examined in Study 1 (data from university housing respondents, n = 76) and Study 2 (the 1998 Survey of Consumer Finances, n = 4,305). One family structure main effect (child presence) was significant for investment risk tolerance in both studies. Family structure interactions (marital status × age and child × income) were significant for employment risk (Study 1), and child × age was significant for investment risk in Study 2.     

国际营销中产品的包装、促销与传播学

全球经济一体化和企业国际化要求企业必须面对国际市场,参与国际竞争而重视国际营销则是颇为重要的方面。据此从包装的重要性出发,阐述了包装对于促销的意义、发展,进而论述了竞争整合营销传播战略对于企业的要求。