中国城市食品消费中的原产地效应

在国际营销研究领域,原产地因素得到了较为广泛的研究。但在中国经济飞速发展的今天,中国城市食品消费市场上,相关研究还较少。本文试图揭示中国城市消费者在食品消费时,是否出现原产地效应,以及原产地效应的影响变量问题。本文抽取北京、昆明、南昌三市共600个消费者样本,运用参数检验法进行实证研究后发现,在中国城市食品消费市场上,原产地因素对消费者的品质认知及购买意向均有显著影响。其影响变量主要有性别、收入等。     

外语教学中的输入

有关外语教学的输入理论历来得到语言研究者和教师的重视。本文探讨了在中国环境下学习外语过程中课堂输入的重要性,影响输入的主要因素,以及如何实现高效的输入。作者认为,教师应根据学生的需要和特点,采用　　灵活多变的方式,使输入转化为有效的吸收。     

翻译主体选篇与翻译政治性的关系解读

从表层上看,翻译是两种语言内部转换和语际转换的综合。但从深层来看,翻译是一种跨文化的社会活动,因而不可避免地受到两种语言,尤其是译入语所处社会的现实政治,经济文化语境和个人政治取向等因素的制约。因此,翻译作为推动社会发展的重要力量,具有鲜明的政治性,主要体现在翻译主体的选篇方面。     

试论“招夫养夫”婚的审美价值陈志平简

“招夫养夫”婚受偏远封闭环境和经济条件的制约,反映了民间的一种生存选择观念。作为文学审美的“招夫养夫”婚描写,不仅表现了招夫养夫婚的生活事像,而且展示了浓郁的风土人情,塑造了丰富的人物形象,文本中寄寓了丰富复杂的审美文化价值。     

对科技期刊读者价值取向的思考

从读者的阅读需求定势和读者效应的误区入手 ,对科技期刊的价值取向问题进行了比较透彻和理智的分析 ,辨析了在办刊过程中的一些片面认识 ,对所谓的“热点”和“焦点”问题进行了思辨。作者认为 ,作为传播科技知识媒体之一的科技期刊 ,在选择自己的读者价值取向时 ,其着眼点应是坚持办刊宗旨 ,把握整体读者的阅读需求定势 ,走出读者效应的误区 ,从一而终 ,不断调整 ,把刊物与读者的符合度提到最高 ,从而促进科技期刊的发展。     

一项关于过程写作的实证研究

从语言交际能力培养目标角度来看,我国英语教学长期存在"费时低效"的问题。大学英语写作教学更是如此。纵观学者的研究成果,大学生英语写作水平没有很大变化,通过问卷分析原因主要是语言输入不足和缺乏写作策略。在研究相关理论的基础上,在实际教学中引入了过程写作法并用输入理论和学习策略理论作指导,试图提高学生的写作能力。研究以定性和定量相结合的方法,对实验结果进行统计学分析。结果显示:过程写作法能促进和提高大学生的写作水平,增加其写作兴趣。     

Data envelopment analysis: Prior to choosing a model

In this paper, we address several issues related to the use of data envelopment analysis (DEA). These issues include model orientation, input and output selection/definition, the use of mixed and raw data, and the number of inputs and outputs to use versus the number of decision making units (DMUs). We believe that within the DEA community, researchers, practitioners, and reviewers may have concerns and, in many cases, incorrect views about these issues. Some of the concerns stem from what is perceived as being the purpose of the DEA exercise. While the DEA frontier can rightly be viewed as a production frontier, it must be remembered that ultimately DEA is a method for performance evaluation and benchmarking against best-practice. DEA can be viewed as a tool for multiple-criteria evaluation problems where DMUs are alternatives and each DMU is represented by its performance in multiple criteria which are coined/classified as DEA inputs and outputs. The purpose of this paper is to offer some clarification and direction on these matters.     

Social Work Student Interest in Nursing Home Employment: A North American Study

Nursing homes (NHs) are a primary setting for gerontological social work; yet, little is known about social workers' career interest relative to this setting. This article reports the findings of an online survey of social work students (177 US and 91 Canadian) that sought to identify personal characteristics and beliefs that influence NH employment intentions. Students who were enrolled in bachelors programs, lacked previous practice experience, and had already had a NH field placement or wanted this experience were more likely to express employment intent. The implications of these findings for social work education and research are discussed.     

Just the “Typical College Diet”: How College Students Use Life Stages to Account for Unhealthy Eating

I performed a qualitative content analysis of 136 college students' food diary reflection papers to examine the accounts used when explaining dietary failures. In addition to common justifications (denials of injury, appeals to higher loyalties, and condemning the condemners) and excuses (denials of responsibility and postponement), diarists referred to their status as a college student and the “typical college student lifestyle” as the major reason for eating an unhealthy diet. Exploring how students use life stages to neutralize stigma adds a new temporal and context‐focused dimension to studies of accounts and provides direction for potential health interventions.     

Foster Parenthood

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