招贴设计的方法论研究

招贴设计的方法论研究是平面设计基础理论的一个重要支系,由于招贴设计自身的复杂性,与之对应的方法论研究不应等同于一般的设计方法论.文章突破了旧有的研究体系,尝试从哲学、图像学、潜意识等多个角度去剖析创意生成的奥秘,进而引导初学者完成创意的构思.     

工业设计的多元功能及其对河南开放带动战略的影响

全面、准确地认识工业设计的多元功能是发展和利用工业设计的前提。工业设计与产品直接相关的功能称为工业设计的直接功能或微观功能,工业设计通过产品表现出来的对经济运行全局发生作用或影响的功能叫间接功能或宏观功能。工业设计的多元功能对河南开放带动经济战略的实施,有重要的推动作用。     

艺术设计教育在综合性大学发展的空间分析

通过对艺术设计产生的历史回顾,以及艺术设计教育在我国高校的发展过程,探讨当前在综合性大学发展艺术设计教育存在的问题及前景分析。     

论港口产业规制契约的重新设计

20世纪70年代以后,在世界范围内出现港口产业规制改革浪潮,竞争机制和私人部门被更多地引入。那么在港口产业规制的新框架下,有必要对规制契约进行重新设计,以满足港口规制实践的需要。对包括价格上限规制、投资规制等在内的港口产业规制契约的核心内容进行了说明,并探讨了契约重新设计中若干关键要素的确定。     

对现代期刊封面装帧设计的再认识

改革开放以后,期刊封面装帧设计在“全球一体化”的趋势下,正以崭新的面貌呈现在国内外读者面前,在人文性、个性化、时尚性、市场性等方面突显出与时代同步的特征。如何与时俱进的创造出具有本民族特色的期刊装帧设计风格,将是值得深思的问题。     

论色彩设计的回归

现代设计之后的设计思想与实践不仅从环保的、生态的角度积极探讨研究通过设计建立新型的人与自然的和谐共生关系,而且尊重不同的文化,弘扬人文主义精神,并且取得了许多成就。但色彩设计作为现代设计中的重要因素,从设计理论研究和实践应用两方面都还存在不足。文章立足于色彩和色彩设计的本质属性,对色彩和色彩设计的概念、现象及应用进行反思和再认识,主张色彩设计应回归自然本质和人文精神的体现,并在色彩设计中建立系统观念,更好地对色彩设计进行定位。这样才能满足现代设计发展的需要,发挥色彩设计更大的作用。     

产品设计与文化策略

随着社会经济的发展,人们对现代产品已不再满足产品功能带来的物质享受,而是更多地追求产品的文化内涵和艺术价值。因此,现代产品设计应加强文化策略,赋予产品以文化品格,从而体现产品设计的独特文化风格和精神魅力,使现代产品设计在国际市场竞争中立于不败之地。     

Attitude strength moderates adverse effects to questionnaire design

ABSTRACT

The presentation and visual design of the “don’t know” category in rating scales on respondents’ behavior may have ambivalent effects. The hypothesis is that attitude strength toward the topic influences the respondents’ sensitivity to the graphical design of the scale. A paper-and-pencil questionnaire conducted among 307 German university students contained an experimental variation of the presentation of a “don’t know” category and its visual design. A multinomial logistic regression shows that presenting a “don’t know” category drives respondents toward extreme categories. The visual design of the “don’t know” category influences the distribution of responses, all the more that the respondents’ attitudes toward the item topic are weak.     

Transparency tested: The influence of message features on public perceptions of organizational transparency

The concept of transparency has been promoted within the public relations and business literature as both ethical and advantageous; however, the effectiveness of transparency is seldom empirically put to the test. In particular, the use of clarity, disclosure, and accuracy in organizational messages needs to be empirically examined. To this end, we conducted an online experiment using a 2 (high vs. low message transparency) x 2 (news story placed before or after an organizational statement) between-subjects design. Participants (n?=?357) perceived organizations as more transparent and credible when exposed to messages exhibiting greater levels of clarity, disclosure, and accuracy as opposed to messages that did not. Placement of an information anchor in the form of an objective news story before the organizational message increased the perceived organizational transparency when messages employed transparent design features and decreased the perceived organizational transparency when messages did not use these features. These results provide significant implications for practitioners attempting to convey organizational transparency at the tactical level through message features.     

Public transport and people with impairments – exploring non-use of public transport through the case of Oslo,Norway

abstract

Despite the attention given to universal design in recent years, many people with impairments still refrain from travelling on public transport. This explorative case study, conducted in the greater Oslo region in Norway, aims to add knowledge on why this is so. Findings indicate that insecurity while travelling and expectations of problems along the way are significant barriers. For many it is the sum of all challenges combined, from experience or anticipation that leads to non-use of public transport. The study shows that universal design policy, as of today, does not lead to accessible public transport systems that rendered impairments irrelevant. If society could safeguard the individuals’ travel needs, this might have profound societal repercussions through increased workforce participation and value added in society. Only then can society make the best use of all its inhabitants while championing inclusiveness and equality.