属性集容量确定的夹挤式测度模式及其推算模型

迄今,为解决多属性偏好关联决策属性集容量判断指数复杂性难题所提出的λ模糊测度模式与k-可加模糊测度模式,以及建构在它们之上的属性集容量确定的推算模型,尚存在着适用性差的技术不足。为此,以平衡容量判断的可操作性和容量推算的准确性为视角,提出了一种新容量测度模式,即关于容量判断与推算的夹挤式测度模式,并在此基础上通过引入决策者较易判断给出的容量序信息构建了相应的容量推算模型。基于数值模拟的对比分析表明：新模式不仅在应用可行性上高于k-可加模糊测度模式,而且从容量推算的准确性上看也明显优于λ模糊测度模式和k-可加模糊测度模式,因而对实际决策具有更强的适用性。     

异质品双渠道供应链下制造商的渠道决策研究

研究由两个制造商、两个零售商以及消费者组成的双渠道供应链,制造商的最优产品分销渠道策略问题,通过构建Stackelberg主从动态博弈模型,分析制造商在不同渠道选择下的产品质量水平及定价决策,消费者三种不同渠道偏好下渠道竞争和品牌竞争激烈程度对制造商渠道选择均衡结果及帕累托最优选择的影响,以及对产品质量水平、产品价格、制造商及零售商利润的影响.研究表明：品牌和渠道双重竞争下,两种竞争之间存在相互作用的关系,并共同影响制造商最终渠道选择,制造商通过权衡价格决策的后动优势与消费者渠道偏好对其利润的贡献选择是否开辟双渠道,产品价格与产品质量水平正相关,与产品的替代率负相关,产品质量水平对渠道价格的影响程度等于消费者对该渠道的偏好程度.当消费者偏好某一渠道时,制造商可在该渠道上的产品采取优质高价策略,但渠道上产品性价比降低,当品牌竞争越激烈,产品价格越低,对制造商和零售商的利润挤压越严重.     

本土品牌逆袭与消费者偏好逆转的纵向扎根研究

  如今的中国市场,诸多行业本土品牌崛起甚至逆袭,消费者对全球品牌与本土品牌的偏好相应逆转。已有研究较为全面地揭示了全球品牌和本土品牌偏好的驱动因素,但本土品牌逆袭过程中全球品牌与本土品牌偏好的驱动因素是否相同、本土品牌逆袭与消费者偏好逆转的互动影响路径是怎样的,对这些问题缺乏探讨。         在梳理相关研究的基础上,以手机行业为研究对象,采用扎根理论的研究方法,通过对网络讨论数据的初始编码、聚焦编码和理论编码,首先研究全球品牌与本土品牌偏好的驱动因素的异同,然后结合对讨论数据的纵向统计结果,研究本土品牌逆袭过程中品牌逆袭与消费者偏好逆转的互动影响路径。         研究结果表明,本土品牌逆袭中,全球品牌与本土品牌偏好的驱动因素模型具有相似的结构,功能价值和社会价值的测量受个人因素调节而影响消费者偏好,但测量功能价值或社会价值的具体因素在全球品牌与本土品牌中存在差异。品牌逆袭有助于提升综合国力、促进消费者成熟,进而驱动消费者偏好逆转;消费者偏好逆转则通过反馈路径帮助品牌进一步逆袭。具体的,消费者对产品特质更加重视,全球品牌的原产国效应和符号价值表现力减弱,本土品牌的口碑效应和符号价值表现力增强,同时消费者的民族主义增强而爱国绑架感减弱,这些因素通过感知价值带来消费者偏好逆转。综合而言,本土品牌逆袭和消费者偏好逆转是互动提升的关系。         研究结果丰富了全球品牌和本土品牌的相关研究,为全球品牌和本土品牌的建设提供了实践启示。产品特质是影响消费者偏好的主要因素,并对其他驱动因素有支撑作用。所以全球品牌和本土品牌都要重视产品的创新和研发,还要根据各驱动因素的变化调整其营销策略。     

Bayesian credible intervals for response surface optima

In response surface methodology, one is usually interested in estimating the optimal conditions based on a small number of experimental runs which are designed to optimally sample the experimental space. Typically, regression models are constructed from the experimental data and interrogated in order to provide a point estimate of the independent variable settings predicted to optimize the response. Unfortunately, these point estimates are rarely accompanied with uncertainty intervals. Though classical frequentist confidence intervals can be constructed for unconstrained quadratic models, higher order, constrained or nonlinear models are often encountered in practice. Existing techniques for constructing uncertainty estimates in such situations have not been implemented widely, due in part to the need to set adjustable parameters or because of limited or difficult applicability to constrained or nonlinear problems. To address these limitations a Bayesian method of determining credible intervals for response surface optima was developed. The approach shows good coverage probabilities on two test problems, is straightforward to implement and is readily applicable to the kind of constrained and/or nonlinear problems that frequently appear in practice.     

投资者彩票偏好对股票价格行为的影响研究

首次使用百度搜索指数来度量我国股市投资者的彩票偏好程度,并从市场整体层面研究了投资者彩票偏好对股市收益及其波动的影响.分析了和彩票销售数据的相关性,结果表明彩票偏好指数是有效的.随后使用巨潮系列规模指数进行实证研究后发现:投资者彩票偏好会显著降低滞后1期的股市收益率,这种影响在中、小盘股票中体现得尤为明显;对波动率的影响方面,彩票偏好会显著降低小盘股的当期波动率,并且这种影响主要是通过移动端体现出来的,表明不同端口投资者的彩票偏好对股票价格行为的影响存在异质性.使用上证A股系列指数进行的稳健性检验发现实证结果是基本一致的.     

Language roulette – the effect of random placement on refugees’ labour market integration

Placement of refugees and subsequent labour market integration within a host country represents a key challenge for policymakers and has emerged as one of the most divisive topics in the public debate. Immigration policy in Switzerland adopts random placement of asylum seekers across its different language regions. Hence, this policy allows to estimate the causal effect of language skills on employment chances, as refugees are exogenously placed across regions where the spoken language could either match or deviate from individual language skills. The results of this ‘natural experiment’ indicate substantially higher probabilities of finding employment when asylum seekers are placed in regions with a lingua franca that matches their individual language skills. Additionally, the findings suggest that language course participation can offset the reduced likelihood of employment in cases of a language mismatch. While random placement of refugees may be desirable for political reasons, it is detrimental to the economic integration process. Thereby, the study draws relevant conclusions for a larger European immigration policy.     

出生人口性别比与和谐社会建设:一个定性和定量分析

20世纪80年代中期以来,中国的出生性别比持续攀升,出生人口性别结构严重失衡。运用定性和定量相结合的研究方法,探讨出生性别比失衡的潜在因素和制度因素。分析结果表明,农村地区出生性别比的失衡与儿子预期的经济价值和文化功用相关。最后提出具有针对性的缓解出生性别比失衡的建议。     

How Sunday, price, and social norms influence donation behaviour

We describe a natural field experiment investigating donation behaviour. The setting was an art gallery where donations could be deposited into a transparent box in the foyer. Two aspects of the donation environment were manipulated: signs on the donation box and the initial contents of the box. We used three sign treatments: a control with no sign, a sign that thanked donors, and a sign that indicated donations would be matched. We used two initial contents treatments: one with relatively little money ($50) and one with four times as much. The average donation per donor was significantly larger in the $200 treatments but this was offset by a decrease in the propensity to donate. In the matching treatments donations were significantly larger both at the per donor and per visitor level. A control variable turned out to have the largest influence on donation behaviour: the day of the week. The average donation per visitor was 51% higher on Sundays, when compared to every other day of the week.     

信息技术与高中数学课程整合探究

信息技术与数学课程整合已成为必然趋势,各种教学辅助软件的出现使教师应接不暇。数学软件Maple凭借其简单的操作和强大的功能等优势被越来越多的数学教师作为辅助教学软件。本文用数学实验的方法介绍了Maple在高中数学教学中的几个应用实例,并对信息技术与课程整合与传统教学法之间的优缺点进行了比较。     

包头师范学院有机化学实验教学改革探索

本文介绍了有机化学实验课程教学中存在的问题,初步探讨了包头师范学院化学、应用化学专业在有机化学实验教学过程中对实验教学内容、实验教学方式、实验室三废处理、学生成绩评定等方面进行的改革以及取得的成果。