USING AN UNCERTAINTY MODEL TO ASSESS SALES RESPONSE TO ADVERTISING*

Implications of a probabilistic “random walk” model of incremental sales response to advertising are developed for various timing patterns of advertising expenditures. Maximum likelihood procedures for assessing advertising effectiveness and for estimating a decay (forgetting) rate are developed and applied to artificial data of known configuration and are used to assess the impact over time of a brochure program on mail-order sales. Results are also compared to those from alternative models involving various lag patterns in advertising effects.     

输入模态对认知负荷及听力成绩的影响

探讨了输入模态对学生认知负荷和听力理解的影响。90名来自两个平行班的大学英语学生被平均分为三个小组参加实验:文本输入组,声音输入组,文本和声音输入组。文本组的听力题目用文本呈现,声音组的听力题目仅用声音呈现,文本和声音组的题目则是采用文本和声音双重模态呈现。认知负荷量表结果和听力测试结果显示不同模态的听力输入形式对听力成绩有显著影响:文本组学生的成绩最高,其次是文本加音频组,音频输入组的成绩最低。认知负荷量表结果显示文本组的认知负荷最低,然后是文本加音频组,音频输入组的认知负荷最高。认知负荷与听力成绩的相关分析显示负荷程度与听力成绩呈负相关。研究结果对听力教学有较好的借鉴作用。     

Asymptotic distribution of regression correlation coefficient for Poisson regression model

This study treats an asymptotic distribution for measures of predictive power for generalized linear models (GLMs). We focus on the regression correlation coefficient (RCC) that is one of the measures of predictive power. The RCC, proposed by Zheng and Agresti is a population value and a generalization of the population value for the coefficient of determination. Therefore, the RCC is easy to interpret and familiar. Recently, Takahashi and Kurosawa provided an explicit form of the RCC and proposed a new RCC estimator for a Poisson regression model. They also showed the validity of the new estimator compared with other estimators. This study discusses the new statistical properties of the RCC for the Poisson regression model. Furthermore, we show an asymptotic normality of the RCC estimator.     

Popularity breeds contempt: The evolution of reputational dislike relations and friendships in high school

In this study, we examined the dynamics of the perception of “dislike” ties (reputational dislike) among adolescents within the contexts of friendship, perceived popularity, substance use, and Facebook use. Survey data were collected from a longitudinal sample of 238 adolescents from the 11th and 12th grades in one California high school. We estimated stochastic actor-based network dynamic models, using reports of reputational dislike, friendships, and perceived popularity, to identify factors associated with the maintenance and generation reputational dislike ties. The results showed that high-status adolescents and more frequent Facebook users tended to become perceived as or stay disliked by their peers over time. There was a tendency for friendships to promote the creation and maintenance of reputational disliking but not vice versa. Adolescents tended to perceive others as disliked when their friends also perceived them as disliked. There was no evidence that either cigarette smoking or drinking alcohol affected reputational dislike dynamics. This study highlights the important role that the hierarchical peer system, online peer context, and friendships play in driving information diffusion of negative peer relations among adolescents.     

An integrated approach for water resources decision making under interactive and compound uncertainties

In recent years, the issue of water allocation among competing users has been of great concern for many countries due to increasing water demand from population growth and economic development. In water management systems, the inherent uncertainties and their potential interactions pose a significant challenge for water managers to identify optimal water-allocation schemes in a complex and uncertain environment. This paper thus proposes a methodology that incorporates optimization techniques and statistical experimental designs within a general framework to address the issues of uncertainty and risk as well as their correlations in a systematic manner. A water resources management problem is used to demonstrate the applicability of the proposed methodology. The results indicate that interval solutions can be generated for the objective function and decision variables, and a number of decision alternatives can be obtained under different policy scenarios. The solutions with different risk levels of constraint violation can help quantify the relationship between the economic objective and the system risk, which is meaningful for supporting risk management. The experimental data obtained from the Taguchi's orthogonal array design are useful for identifying the significant factors affecting the means of total net benefits. Then the findings from the mixed-level factorial experiment can help reveal the latent interactions between those significant factors at different levels and their effects on the modeling response.     

Testing for heteroscedasticity of exponential correlation mixed-effects linear models based on M-estimation

Homogeneity of variance is a basic assumption in longitudinal data analysis. However, the assumption is not necessarily appropriate. In this paper, Fisher scoring method is applied to get M-estimator in the exponential correlation mixed-effects linear model. The score tests for heteroscedasticity and correlation coefficient based on M-estimator are then studied. Monte Carlo method is applied to investigate the properties of test statistics. At last, the methods and properties are illustrated by an actual data example.     

Geometric Anisotropic Spatial Point Pattern Analysis and Cox Processes

We consider spatial point processes with a pair correlation function, which depends only on the lag vector between a pair of points. Our interest is in statistical models with a special kind of ‘structured’ anisotropy: the pair correlation function is geometric anisotropic if it is elliptical but not spherical. In particular, we study Cox process models with an elliptical pair correlation function, including shot noise Cox processes and log Gaussian Cox processes, and we develop estimation procedures using summary statistics and Bayesian methods. Our methodology is illustrated on real and synthetic datasets of spatial point patterns.     

Causality and interdependence analysis in linear econometric models with an application to fertility

This paper is an applied analysis of the causal structure of linear multi-equational econometric models. Its aim is to identify the kind of relationships linking the endogenous variables of the model, distinguishing between causal links and feedback loops. The investigation is first carried out within a deterministic framework and then moves on to show how the results may change inside a more realistic stochastic context. The causal analysis is then specifically applied to a linear simultaneous equation model explaining fertility rates. The analysis is carried out by means of a specific RATS programming code designed to show the specific nature of the relationships within the model.     

Selective Maintenance in System Reliability with Random Costs of Repairing and Replacing the Components

In this paper we consider the problem of determining the optimum number of repairable and replaceable components to maximize a system's reliability when both, the cost of repairing the components and the cost of replacement of components by new ones, are random. We formulate it as a problem of non-linear stochastic programming. The solution is obtained through Chance Constrained programming. We also consider the problem of finding the optimal maintenance cost for a given reliability requirement of the system. The solution is then obtained by using Modified E-model. A numerical example is solved for both the formulations.     

A robust ranking method extending ELECTRE III to hierarchy of interacting criteria,imprecise weights and stochastic analysis

A great majority of methods designed for Multiple Criteria Decision Aiding (MCDA) assume that all assessment criteria are considered at the same level, however, decision problems encountered in practice often impose a hierarchical structure of criteria. The hierarchy helps to decompose complex decision problems into smaller and manageable subtasks, and thus, it is very attractive for computational efficiency and explanatory purposes. To handle the hierarchy of criteria in MCDA, a methodology called Multiple Criteria Hierarchy Process (MCHP), has been recently proposed. MCHP permits to consider preference relations with respect to a subset of criteria at any level of the hierarchy. Here, we propose to apply MCHP to the ELECTRE III ranking method adapted to handle three types of interaction effects between criteria: mutual-weakening, mutual-strengthening and antagonistic effect. We also involve in MCHP an imprecise elicitation of criteria weights, generalizing a technique called the SRF method. In order to explore the plurality of rankings obtained by the ELECTRE III method for possible sets of criteria weights, we apply the Stochastic Multiobjective Acceptability Analysis (SMAA) that permits to draw robust conclusions in terms of rankings and preference relations at each level of the hierarchy of criteria. The novelty of the whole methodology consists of a joint consideration of hierarchical assessments of alternatives performances on interacting criteria, imprecise criteria weights, and robust analysis of ranking recommendations resulting from ELECTRE III. An example regarding the multiple criteria ranking of some European universities will show how to apply the proposed methodology on a decision problem.