全面品牌管理:服务品牌管理的新视角

将传统产品品牌管理理论直接应用于服务品牌化实践的做法一直备受学界质疑,研究适应服务品牌化的相关理论成为学界关注的焦点。通过对国内外服务品牌化的文献研究,总结了服务品牌的特点,分析了服务品牌化面临的挑战,归纳了服务品牌全面管理的主要内容。研究认为,相较于传统产品品牌,服务品牌具有体验属性、关系属性和公司属性等特点;服务品牌化面临品牌一致性和品牌可控性等方面的挑战,而全面品牌管理是克服服务品牌化挑战的有效策略;全面品牌管理涉及整体性的品牌组织、全员性的品牌参与、全程性品牌管理、一致性品牌沟通和全效性品牌考评。研究结果表明,服务品牌管理应该树立品牌导向观,变革原有基于产品品牌的管理体系,从而建立适应服务品牌化的全面品牌管理体系,这是服务品牌化理论发展的新方向,也是服务企业品牌管理实践的新思路。     

Ridge Regression Estimation for Survey Samples

This paper describes procedure for constructing a vector of regression weights. Under the regression superpopulation model, the ridge regression estimator that has minimum model mean squared error is derived. Through a simulation study, we compare the ridge regression weights, regression weights, quadratic programming weights, and raking ratio weights. The ridge regression procedure with weights bounded by zero performed very well.     

Asymptotic Results of a Nonparametric Conditional Quantile Estimator for Functional Time Series

We consider the estimation of the conditional quantile function when the covariates take values in some abstract function space. The main goal of this article is to establish the almost complete convergence and the asymptotic normality of the kernel estimator of the conditional quantile under the α-mixing assumption and on the concentration properties on small balls of the probability measure of the functional regressors. Some applications and particular cases are studied. This approach can be applied in time series analysis to the prediction and building of confidence bands. We illustrate our methodology with El Niño data.     

On Nonparametric Maximum Likelihood Estimations of Multivariate Distribution Function Based on Interval-Censored Data

This article considers the nonparametric maximum likelihood estimator (NPMLE) of a joint distribution function when the multivariate failure times of interest are interval-censored. With different types of interval censoring mechanism, the NPMLE's of the multivariate distribution function are studied and the strong consistency for the NPMLEs is obtained in terms of a self-consistency equation. Furthermore, the convergence rate of the estimator is given, which depends on the types of interval censoring mechanism.     

The Recursive Kernel Distribution Function Estimator Based on Negatively and Positively Associated Sequences

Let {X _j , j ≥ 1} be a strictly stationary negatively or positively associated sequence of real valued random variables with unknown distribution function F(x). On the basis of the random variables {X _j , j ≥ 1}, we propose a smooth recursive kernel-type estimate of F(x), and study asymptotic bias, quadratic-mean consistency and asymptotic normality of the recursive kernel-type estimator under suitable conditions.     

On the Nonparametric Mean Residual Life Estimator in Length-biased Sampling

In this article, we discuss nonparametric estimation of a mean residual life function from length-biased data. Precisely, we prove strong uniform consistency and weak converge of the nonparametric mean residual life estimator in length-biased setting.     

Local Linear Estimation of Second-order Jump-diffusion Model

In this article, we propose the local linear estimators of the drift coefficient and diffusion coefficient in the second-order jump-diffusion model. We also show the consistency and asymptotic normality of these estimators under mild conditions.     

Two-stage generalized moment method approach for bidimensional random coefficient autoregressive models

ABSTRACT

A two-dimensionally indexed random coefficients autoregressive models (2D ? RCAR) and the corresponding statistical inference are important tools for the analysis of spatial lattice data. The study of such models is motivated by their second-order properties that are similar to those of 2D ? (G)ARCH which play an important role in spatial econometrics. In this article, we study the asymptotic properties of two-stage generalized moment method (2S ? GMM) under general asymptotic framework for 2D ? RCA models. So, the efficiency, strong consistency, the asymptotic normality, and hypothesis tests of 2S ? GMM estimation are derived. A simulation experiment is presented to highlight the theoretical results.     

A note on the estimation of pr{y<x} for truncation parameter distributions

In this note a relationship in the treatment of the lower and upper truncations considered in Beg (1980) is pointed out and the minimum variance unbiased estimator of P = Pr{Y<X) for the (upper) truncated exponential distribution is obtained.     

Estimation of pr{y<x) for truncation parameter distributions

Blackwell-Rao-Lehmann-Scheffe theory is used to derive the minimum variance ur biased estimator of P=Pr{Y<X} when the independent random variables X and Y follow thf truncation parameter distributions The two-parameter exponential, Pareto, power function and uniform distributions are considered in examples.