运营滞后与信用担保互换下的项目投资决策模型

在项目投资面临运营滞后以及债务融资约束的情形下,基于实物期权框架构建了企业家签订信用担保互换契约的两阶段投资决策模型。运用动态规划以及均衡定价方法,给出了企业家股权及期权价值的显示表达,得到了两个阶段担保成本满足的代数方程,并进一步分析了运营滞后和信用担保下企业家的最优投资决策问题。数值结果表明：外部运营时滞会提高杠杆率,导致企业家提前投资,同时会提高企业家第一阶段债务融资的担保成本,但会降低第二阶段债务融资的担保成本;随第一阶段投资额度逐渐增大,企业家的最优投资水平呈U型变化,第一阶段债务融资时的担保成本单调递减,而第二段债务融资时的担保成本呈现倒U型;企业家两个阶段的融资缺口对项目最优投资水平、最优破产水平以及担保成本有显著影响。     

超竞争环境下企业困境并购定价与时机研究

在超竞争环境下企业面临的竞争环境越来越动荡,企业的竞争优势呈现出短期性与临时性的特点,为了快速发展,越来越多的企业选择并购。本文以超竞争环境为研究背景,运用期权博弈理论,分析并建立了存在竞争对手的企业困境并购定价与时机选择模型,通过模型求解得到并购中主并企业给予目标企业的最优价值以及主并企业的最佳并购时机;此外,通过数值模拟重点分析了三个超竞争特征因子（竞争强度、竞争不确定性、企业价值损失因子）、企业困境因子以及竞争对手的溢价水平对企业困境并购时机的影响。本文研究发现：（1）被并企业得到的价值补偿比例及主并企业最佳并购时机均受到各超竞争特征因子、企业困境因子以及竞争对手溢价水平的综合影响;（2）竞争对手的存在会使目标企业得到的价值补偿比例增加;（3）超竞争环境下企业困境并购中主并企业的最佳并购时机取决于并购双方的相对价值比;（4）随着可能导致双方谈判破裂因素、事件的增多以及企业财务困境程度的增加,主并企业提前进行并购的可能性增加;（5）随着竞争强度、竞争不确定性、竞争对手造成溢价水平的增加,主并企业推迟并购时机的可能性增大。     

竞争中的参考价格效应及承诺

消费者的社会感知会影响其对产品和品牌的评价。当消费者进行购买选择时,经常会受到参考价格效应的影响。而广告和价格不仅是企业经常要考虑的重要决策,还会对参考价格产生重要影响。为此,一个值得研究的的问题是：在考虑参考价格效应的情况下,企业该怎样确定其动态广告和价格策略？
为了研究该问题,本文构建了一个广告和价格的动态模型,来研究一个双寡头市场环境下两个寡头企业的价格和广告决策,并以此分析参考价格效应的作用。具体而言,我们假定企业可以采用广告承诺和价格承诺中的一种,其中前者承诺其在一段时间内的广告投入量恒定不变,而后者确保价格不变。两种策略不仅会影响消费者的购买决策,也会影响竞争对手的选择。在上述假定下,我们探讨了两个寡头企业在都采用广告承诺、都采用价格承诺及一个企业采用广告承诺而另一个企业采用价格承诺等三种不同情形下的最优广告和价格决策,并以此分析了三种情形下参考价格效应对最优的广告投入及定价策略的影响。最后,通过数值分析,探讨了不同情形下企业的最优策略选择。     

竞争环境下的以旧换新策略

企业通过对拥有旧产品的老消费者提供以旧换新补贴能够提升自身销量与利润。然而,面临竞争对手时企业的以旧换新决策是否会受到影响?本文求解了先后进入市场的双寡头竞争企业所面临的以旧换新与定价博弈均衡,并分析了竞争存在与否对于企业以旧换新策略产生的影响。研究结果表明,第一,面对竞争时企业的定价决策受到市场中老消费者比例、两家竞争企业各自新产品的创新提升水平、老产品的使用残值这四个因素的共同影响。第二,当老产品残值相对较低而市场中老消费者数量适中时,两企业均不提供以旧换新可能成为博弈均衡,而其他条件下,两企业均提供以旧换新为博弈均衡。第三,先进入的企业没有动机单独为消费者提供以旧换新补贴。第四,竞争对手的存在对于先进入企业自身的以旧换新决策与相应的定价策略都产生了显著的影响。     

Aggregation and Optimization with State‐Dependent Pricing: A Comment

A key argument in Caplin and Leahy (1997) states that the correlation between monetary shocks and output is falling in the variance of the money supply. We demonstrate that this conclusion depends on solving for the correlation in the nonstationary state of the model. In the stationary state, that correlation is initially rising.     

The Effect of Competition on Recovery Strategies

Manufacturers often face a choice of whether to recover the value in their end‐of‐life products through remanufacturing. In many cases, firms choose not to remanufacture, as they are (rightly) concerned that the remanufactured product will cannibalize sales of the higher‐margin new product. However, such a strategy may backfire for manufacturers operating in industries where their end‐of‐life products (cell phones, tires, computers, automotive parts, etc.) are attractive to third‐party remanufacturers, who may seriously cannibalize sales of the original manufacturer. In this paper, we develop models to support a manufacturer's recovery strategy in the face of a competitive threat on the remanufactured product market. We first analyze the competition between new and remanufactured products produced by a monopolist manufacturer and identify conditions under which the firm would choose not to remanufacture its products. We then characterize the potential profit loss due to external remanufacturing competition and analyze two entry‐deterrent strategies: remanufacturing and preemptive collection. We find that a firm may choose to remanufacture or preemptively collect its used products to deter entry, even when the firm would not have chosen to do so under a pure monopoly environment. Finally, we discuss conditions under which each strategy is more beneficial.     

基于混合智能算法的电子市场供应链期权合同协调

在电子市场环境下,考虑了需求、市场价格和市场准入程度的随机性,基于Stack-erlberg主从对策,建立了供应链期权合同协调的随机期望值模型。在这一主从对策模型中,主方供应商的目标函数是预期利润,决策变量是期权合同预订费用和执行费用;从方分销商的目标函数是预期利润,决策变量是订货量。应用包括随机模拟、人工神经元网络和遗传算法组成的混合智能算法求解该主从对策问题。最后,结合上海宝钢集团益昌公司电子商务的运作实例,运用混合智能算法进行了仿真计算与分析。     

基于制造商O2O模式选择的O2O供应链定价与网上交货期决策

以制造商主导的O2O供应链为背景,考虑市场需求受价格和网上交货期的影响,针对网上直销和网上代销两种O2O模式分别构建O2O供应链定价与网上交货期决策模型,研究渠道成员的最优策略并分析其性质。再通过数值算例分析了价格敏感型消费者情境和网上交货期敏感型消费者情境下消费者网上销售渠道偏好程度和佣金率对O2O供应链最优策略和利润的影响,并探讨了制造商O2O模式的选择问题。发现：消费者网上销售渠道偏好程度越高,越有利于制造商和O2O平台,但不利于线下门店;佣金率越高,越有利于线下门店和O2O平台,却不利于制造商。当消费者更关注网上交货期时,缩短网上交货期并不利于制造商;而当消费者更关注价格时,延长网上交货期是有利的。制造商的O2O模式选择主要受佣金率的影响,只有当佣金率处于较低范围时网上代销O2O模式是制造商的较优选择。     

基于订单驱动市场下信息结构与金融资产价格均衡研究

依据我国证券市场订单驱动连续竞价交易机制,在引入信息结构及投资者看法差异的基础上建立序贯交易理论模型,研究金融资产价格的形成过程,并研究信息结构各方面对价格形成的影响。理论结果表明,信息存在、信息分布和信息组成对买卖价差产生不同影响,其影响结果不仅取决于信息结构自身,也受到投资者构成、看法差异以及信息量值的影响。随后基于中国证券市场进一步验证了理论模型的结论。     

Joint Ordering and Pricing Strategies for Managing Substitutable Products

Starr and Rubinson (1978) develop a model to establish the relationship between product demand and relative prices. The notion of relative prices motivates us to consider a situation in which a retailer would either charge the same retail price for all products if he adopts a ‘fixed’ pricing strategy or charge different prices for different products if he adopts a ‘variable’ pricing strategy. In this paper, we develop a base model with deterministic demand that is intended to examine how a retailer should jointly determine the order quantity and the retail price of two substitutable products under the fixed and variable pricing strategies. Our analysis indicates that the optimal retail price under the variable pricing strategy is equal to the optimal retail price under the fixed pricing strategy plus or minus an adjustment term. This adjustment term depends on product substitutability and price sensitivity. We also present two different extensions of our base model. In the first extension, our analysis indicates that the underlying structure of the optimal retail price and order quantity is preserved when there is a limit on the total order quantity. The second extension deals with the issue of retail competition. Relative to the base case, we show that the underlying structure of the optimal retail price and order quantity is preserved in a duopolistic environment. Moreover, our analysis suggests that both retailers would adopt the variable pricing strategy at the equilibrium.