基于质量信息不对称度的消费者效用与企业利润研究

本文回顾并分析了国内外学者关于质量信息不对称以及质量信息不对称度的相关研究成果,通过比较产品质量真实信息与消费者预期质量信息对质量信息不对称度进行了定义.创造性地将质量信息不对称度引入消费者效用和企业利润的研究之中,基于质量信息不对称度、产品质量与产品价格构建了消费者效用模型与企业利润模型,讨论了质量信息不对称度变化对消费者效用与企业利润的影响,分析了质量信息不对称度和消费者偏好变化的经济意义,实例研究验证了本文定义及推理的合理性和有效性.获得了有意义的结论:企业可以通过调整发布的信息量来改变质量信息不对称度追求较大的利润,将产品质量信息不对称度控制在合适的水平才能获得较高的企业利润和消费者效用.     

生产函数与成本函数的关系研究

本文给出了生产函数与成本函数之间的一般关系,并证明齐次生产函数与齐次成本函数之间存在着一种齐次对应关系:齐次生产函数在厂商的成本最小化决策下必然产生齐次的成本函数且齐次成本函数必然产生对应于齐次的生产函数。     

西部山区农民易地扶贫搬迁意愿的影响因素

从现在到2020年是打赢脱贫攻坚战的关键时期,从农民自身角度研究搬迁意愿,对加快实施易地扶贫移民搬迁具有重要意义。研究依据西方微观人口迁移理论：地方效用理论、计划行为理论和效价[CD*2]期望理论,整合构建了中国国情下由政府引导的易地扶贫搬迁意愿的理论分析框架。以陕南移民搬迁为例,在验证性因子分析的基础上,运用有序Logit模型和最优尺度模型对理论假设进行检验。结果显示：①心理因素、政策和预期因素、环境因素对搬迁意愿具有显著影响 ②控制变量中家庭人口数、非农劳动力比例、家庭成员求学婚姻等控制变量与搬迁意愿显著相关;③没有搬迁的主要的顾虑是搬迁后找不到工作、城镇生活成本高、搬迁成本高、搬迁后的适应等问题。研究建议政府部门在搬迁补助、就业安置、搬迁后适应等方面加大支持力度,增强搬迁的信心。     

Community Resilience and Decision Theory Challenges for Catastrophic Events

Extreme and catastrophic events pose challenges for normative models of risk management decision making. They invite development of new methods and principles to complement existing normative decision and risk analysis. Because such events are rare, it is difficult to learn about them from experience. They can prompt both too little concern before the fact, and too much after. Emotionally charged and vivid outcomes promote probability neglect and distort risk perceptions. Aversion to acting on uncertain probabilities saps precautionary action; moral hazard distorts incentives to take care; imperfect learning and social adaptation (e.g., herd‐following, group‐think) complicate forecasting and coordination of individual behaviors and undermine prediction, preparation, and insurance of catastrophic events. Such difficulties raise substantial challenges for normative decision theories prescribing how catastrophe risks should be managed. This article summarizes challenges for catastrophic hazards with uncertain or unpredictable frequencies and severities, hard‐to‐envision and incompletely described decision alternatives and consequences, and individual responses that influence each other. Conceptual models and examples clarify where and why new methods are needed to complement traditional normative decision theories for individuals and groups. For example, prospective and retrospective preferences for risk management alternatives may conflict; procedures for combining individual beliefs or preferences can produce collective decisions that no one favors; and individual choices or behaviors in preparing for possible disasters may have no equilibrium. Recent ideas for building “disaster‐resilient” communities can complement traditional normative decision theories, helping to meet the practical need for better ways to manage risks of extreme and catastrophic events.     

节目试看对网络视频运营商市场策略影响研究

随着网络视频运营商收费节目试看的兴起，而节目试看对网络视频运营商诸如市场规模，利润等市场策略的影响所知甚少。本文在考虑网络用户情绪效用情况下，通过构建高质量视频运营商首播节目与后来跟进的低质量视频运营商播出该节目的博弈模型，研究高质量视频运营商首播节目之前提供节目试看对两个运营商收费模式下的节目最优收费价格和免费模式下的最优嵌入广告量以及视频节目提供模式选择的影响。研究表明，高质量视频运营商在节目首播之前提供节目充分试看能够实现节目最优收费价格最高，利润最大，因此节目充分试看是其最优策略；并且低质量运营商在其单位广告收益与用户单位广告"成本"满足一定条件下，高质量运营商提供的节目的充分试看能够减少低质量运营商总利润，因此避免低质量视频运营商搭乘节目试看的顺风车；高质量视频运营商提供节目充分试看情况下，高质量视频运营商只采取收费模式为其最优市场策略，低质量视频运营商采取免费模式为其最优市场策略。本文的研究成果对网络视频运营商日常运营有一定的管理学启示与应用价值。     

基于消费者效用的生鲜农产品供应链生鲜度激励机制研究

生鲜供应链整体生鲜度的提升对减少浪费、提高供应链整体盈利水平及社会福利有重要意义。本文基于消费者效用理论研究了两供应商和单一零售商组成的供应链系统，构建了单周期下生鲜农产品生鲜度激励模型，模型以供应商为领导者，采用Stackelberg博弈方法求解得到了均衡状态下供应商、零售商的最优定价策略及供应商新鲜度努力选择。研究结果表明，供应商和零售商利润与消费者价格敏感系数呈反向变化，与新鲜度敏感系数呈同向变化。在价格竞争市场，供应商保鲜努力程度和利润与价格替代率呈反向变化；在生鲜度竞争市场，供应商保鲜努力程度和利润与新鲜度替代率呈同向变化。基于研究结论，厂商及政府应当联手引导消费者的消费观念，尽可能减少由于信息不对称引致的道德风险，在市场价格替代率不变甚至降低的情形下，提高生鲜度替代率，使得消费者的意愿支付价格上升，提高自身讨价还价能力，获取更多利润。     

An exercise in futurity: servitude as pathway to young Filipino men’s education- to-work transition

This article examines how young Filipino men looking to work in international seafaring deploy servitude as a means of attaining education-to-work transition. It focuses on those applying to work for free as ‘utility men’ (gofer or flunkey) in Manila’s manning and crewing agencies that supply seafarers to ship operators around the world in exchange for the promise of boarding a ship. Based on participant observation and life history interviews, the article accounts for how they transform their servitude into diskarte – strategy by which they navigate the limited employment opportunities in the Philippines – by constructing their ‘utility manning’ as an informal and negotiated pathway to employment. The young Filipino men’s seeking and enduring servitude, geared towards gleaning better social possibilities, becomes a profoundly rational act of investing in and securing their future.     

Estimation of error probabilities in stochastic dominance

The process of using data to infer the existence of stochastic dominance is subject to sampling error. Kroll and Levy (1980), among others, have presented simulation results for several normal and lognormal distributions which show high error probabilities for a wide range of parameter values. This paper continues this line of research and uses simulation to estimate error probabilities. Distributions considered are a pair of normals and a pair of lognormals. Analysis of these distributions is made computationally feasible through theoretical results which reduce the number of parameters of the pair of distributions from four to two.     

Cautious Expected Utility and the Certainty Effect

Many violations of the independence axiom of expected utility can be traced to subjects' attraction to risk‐free prospects. The key axiom in this paper, negative certainty independence ([Dillenberger, 2010]), formalizes this tendency. Our main result is a utility representation of all preferences over monetary lotteries that satisfy negative certainty independence together with basic rationality postulates. Such preferences can be represented as if the agent were unsure of how to evaluate a given lottery p; instead, she has in mind a set of possible utility functions over outcomes and displays a cautious behavior: she computes the certainty equivalent of p with respect to each possible function in the set and picks the smallest one. The set of utilities is unique in a well defined sense. We show that our representation can also be derived from a “cautious” completion of an incomplete preference relation.